Cake API Integration

Connect all your Cake affiliate sales and lead data with custom dashboards and integrate it in your marketing tools so you can focus on improving your campaigns and marketing performance.

All your Cake conversions in:

How to integrate Cake affiliate conversions in Google Analytics

In order to integrate Cake conversions in Google Analytics and other marketing tools, it is necessary to attribute the sales data to the traffic data. Our service automatically places SubIDs in your affiliate links, which enables us to automatically match your traffic and affiliate conversion data.

The installation is done in four simple steps:

  1. Create a wecantrack account
  2. Connect your Cake account to our system via API
  3. Connect your website to our system
  4. Activate the integration feature

How to connect your Cake account via API

If you want to connect your Cake account with our system, you need to provide us with an API key for each Cake account and with Affiliate IDs of all your Cake sub accounts. Additionally, we will need the Domain of the network. Those credentials need to be filled in within our data sources page which you can find by following this link:

You can give each of the data connections different names and tags. This enables you to easily filter your data on account or sub account level.

Where can I find the Cake API Key and Affiliate ID?

  • Log into your CAKE portal (this will vary for each program).
  • Select Settings > Integrations.
  • Both the API Key and Affiliate ID are listed on this page.
  • Fill in the required credential on our integration page:
  • Enter the Login domain of the network excluding http:// or https:// (e.g.:

How to connect your CAKE publisher account via Postback URL

You have the option to decide whether you want to connect your Cake network account to our system via API or Postback URL. Only one integration method is required but we recommend using the API because it delivers richer data.

If you want to use the Postback URL connection, all you need to do is generate a Postback URL on our platform, which you will then place in your Cake affiliate network account. You can generate your Cake Postback URL here:


How can I create a CAKE Postback URL?

  • Log into your We Can Track account
  • Go to Data Sources > Affiliate Networks > CAKE or you can follow this link:
    Click on + "Add New Account" and Select "Postback"
  • Give the network account a name of your choice (this name will appear in your reports)
  • If possible, please fill in the advertiser name, else our system will use the Campaign ID.
  • Click on Generate Postback URL
  • Copy and Paste the Postback URL in your CAKE publisher account.

How to import Cake conversions in Google Analytics?

Once you fully connected your Cake accounts to wecantrack you have the possibility to let us integrate your conversions in your Google Analytics accounts. To accomplish that only two more steps are needed (JavaScript insertion and Ecommerce activation in Google Analytics accounts) which should not take longer than 10 minutes.

Do you want to learn more about our Google Analytics Integration feature? On our Google Analytics Integration page you can learn about the following:

How to import Cake conversions in Google Ads?

You can choose from different methods to integrate your Cake conversions into your Google Ads account, campaigns, keywords, adgroups and ads. With wecantrack you have available a Direct Google Ads integration, a Google Ads Integration via Google Analytics and an offline conversion import option. You can find out all about the setup required and the difference between them in our Google Ads integration page.

How to import Cake conversions in Microsoft Ads?

Once you have connected your Cake accounts and websites to our system, we can integrate affiliate conversion data coming from Microsoft Ads campaigns in your Microsoft Ads account. All you need to do is activate our Microsoft Ads integration feature and set up a conversion goal within your Microsoft Ads account and we will push the conversions to your campaigns.

How to import Cake conversions in Facebook Ads manager?

Integrate all your affiliate sales into Facebook Ads Manager. That will allow you to optimize your Cake Facebook campaigns in order to achieve the best ROIs. By activating our integration, you can easily import your Cake affiliate conversion data in your Facebook Pixel via the Facebook Conversion API. Simply add your Cake account and your website to our system and we will do the rest!