Coral API Integration

To better track and analyze the performance of your marketing campaigns using tools like Google Analytics, it's important to match your sales data with your traffic data. Our service can help with this by automatically adding SubIDs to your Coral affiliate links. These SubIDs allow us to automatically match your traffic and Coral affiliate conversion data, giving you a more complete picture of your performance.

The installation is done in four simple steps:

1. Create a wecantrack account
2. Connect your Coral account to our system via API
3. Connect your website to our system
4. Activate the integration feature

Coral affiliate program is powered by Income Access affiliate software. To track all your Coral conversions you need to provide us with the Security Key and Login URL for each of your Coral accounts. Those credentials need to be filled in within our data sources page which you can find by following this link: https://app.wecantrack.com/user/data-source/networks/coral/accounts/create

You can give each of the data connections different names and tags which enables you to easily filter your data on account or sub account level.

• Coral's affiliate program runs on Income Access, so the Security Key is the one you use for any Income Access advertiser.
• Log into your Coral Affiliates dashboard.
• Go to Account > API Settings.
• Generate a Security Key (read-only is fine for wecantrack).
• Copy it and paste it into the wecantrack Coral data source.

Connecting Coral Affiliates to wecantrack makes sense if you fall into any of these buckets:

• UK sports betting and casino content sites running Coral Affiliates programs (Coral, Ladbrokes via Entain group) who need per-brand CPA and RevShare data back in Google Analytics.
• Football and horse-racing tipsters with high-volume Coral click activity who need clean per-event and per-SubID attribution for paid social acquisition.
• Paid media buyers running Google Ads, Microsoft Ads, or Meta to Coral landing pages (within UKGC-compliant constraints) and needing first-deposit CPA data flowing back for ROAS optimisation.
• Comparison and review sites operating across multiple Entain brands who need clean per-brand attribution to compare Coral against sister brands like Ladbrokes.
• Existing wecantrack customers adding Coral alongside other Income Access advertisers for unified Income Access-platform attribution.

Coral is a UK sports betting and casino brand owned by Entain (formerly GVC Holdings), with a long-running affiliate program covering football, horse racing, casino, and bingo verticals across the UK and Ireland. Coral's affiliate program runs on Income Access. Connect your Coral (Income Access) account to wecantrack and every commission lands in Google Ads, Microsoft Ads, and Meta tied to the click that brought the player in.

• Brand type: UK sports betting and casino brand (Entain)
• Affiliate platform: Income Access
• Integration method: API (Security Key)
• Tracked event: First deposit (FTD), qualifying player, RevShare event
• Commission models: CPA, RevShare, Hybrid
• Reporting granularity: Per-affiliate, per-SubID, per-brand within Entain group
• Cookie window: Defined per advertiser inside Income Access
• Publisher payouts: Monthly via Income Access, GBP primary