CPABuild Postback Integration

CPABuild’s content-locker and incentive CPA payouts flow into Google Ads, Microsoft Ads, and Meta via wecantrack, attributed to the SubID and offer that unlocked the conversion.

All your CPABuild conversions in:

How to integrate CPABuild affiliate conversions in Google Analytics

You can now easily integrate CPABuild conversions in Google Analytics and other marketing tools, to achieve that we will need to attribute your affiliate sale conversion data to your traffic data. Once you have placed our JavaScript tag or installed our WordPress plugin on your website, our software will automatically place relevant SubIDs in your CPABuild affiliate links, which enables us to automatically match your traffic and affiliate conversion data.

The installation is done in four simple steps:

  1. Create a wecantrack account
  2. Connect your CPABuild account to our system via API
  3. Connect your website to our system
  4. Activate the integration feature

How to connect your CPABuild account via Postback URL

Within our system you can connect your CPABuild account via a Postback URL. You will need to generate that Postback URL on our platform and then you can place in your CPABuild account.

You can generate your CPABuild Postback URL here: https://app.wecantrack.com/user/data-source/networks/cpabuild/accounts/create

How can I create a Postback URL for CPABuild?

  • Log into your wecantrack account and go to Data Sources > Affiliate Networks > CPABuild.
  • Click + Add New Account and select Postback.
  • Give the account a name (this name appears in your reports).
  • Click Generate Postback URL and copy it.
  • Log into your CPABuild affiliate dashboard, paste the URL into the Postback URL field, and save.

How can I adjust the SubID parameter used for my CPABuild affiliate links?

CPABuild passes SubIDs via a configurable macro. wecantrack automatically injects its tracking SubID into the default parameter (commonly subid1). If your CPABuild account uses a different macro name, edit the SubID selector inside your CPABuild data source settings.

Who this CPABuild integration is for

Connecting CPABuild to wecantrack makes sense if you fall into any of these buckets:

  • Content-locker and incentive affiliates running CPABuild offer walls on file-sharing, generators, and reward sites who need per-offer CPA data back in Google Analytics.
  • Mobile and gaming content publishers using CPABuild's content lockers and virtual-currency offers who need clean per-SubID and per-offer attribution.
  • Paid traffic operators arbitraging CPABuild offers via push, pop, and native traffic who need approved-lead CPA data flowing back to the ad platforms for ROAS optimisation.
  • Affiliate teams running CPABuild alongside other incentive networks (CPAGrip, AdGate Media, OGAds) who need unified incentive-vertical reporting.
  • Existing wecantrack customers adding CPABuild as an incentive data source alongside their web and CPA networks.

CPABuild incentive network at a glance

CPABuild logo

CPABuild is an incentive and content-locker CPA network providing offer walls, content lockers, and URL lockers for affiliates monetising file-sharing, reward, and gaming traffic. Connect your CPABuild affiliate account to wecantrack and every approved CPA payout lands in Google Ads, Microsoft Ads, and Meta tied to the click that unlocked the conversion.

  • Network type: Incentive / content-locker CPA network
  • Integration method: Postback URL
  • Tracked event: Approved CPA (offer wall completion, content unlock, URL unlock)
  • Commission models: CPA, CPL
  • Reporting granularity: Per-offer, per-affiliate, per-SubID (s1, s2), per-GEO
  • Cookie window: Defined per offer by CPABuild
  • Payouts: Net 7 or Net 15 options, multi-currency
  • Program contact: CPABuild affiliate dashboard at cpabuild.com

Frequently asked questions

Does CPABuild support API or only Postback URL?

On CPABuild, the integration with wecantrack runs through Postback URL. Generate the postback in wecantrack, paste it into your CPABuild dashboard, and approved leads flow on every qualifying event.

What event does the CPABuild integration track?

Whatever the offer wall, content locker, or URL locker is configured to fire on: an approved CPA, a qualified lead, or a custom event. Lead value, commission, transaction ID, GEO, and SubID flow through to wecantrack.

Will my CPABuild conversions show up in Google Ads, Microsoft Ads, and Meta?

Yes. wecantrack pushes attributed CPABuild conversions into Google Ads, Microsoft Ads, and Meta as offline conversions or server-side events, matched to the click. Optimise incentive paid campaigns on real approved-lead revenue.

Do I need a developer to set up the CPABuild integration?

No. The postback URL is copy-paste: generate it in wecantrack, save it in your CPABuild dashboard.

Can I track SubIDs and offer walls through CPABuild?

Yes. wecantrack preserves CPABuild's SubID parameters (s1, s2) and passes them through to Google Analytics, Google Ads, Microsoft Ads, and Meta. Break down CPA by offer wall, content locker, or traffic source.

How long does CPABuild setup take?

Ten to fifteen minutes end to end: generate the postback URL in wecantrack, paste it into CPABuild, and conversions start flowing on the next approved lead.

Advertisers within CPABuild we track for our customers:

CPABuild's incentive offer walls and content lockers source from many CPA networks and rotate offers per GEO and audience, so the network doesn't publish a public brand directory. The offers visible inside your dashboard depend on the verticals and GEOs you've been approved for. Connect your CPABuild account to wecantrack to import every active offer, SubID, and commission you have access to into your unified dashboard.

How to import CPABuild conversions in Google Analytics?

Once you fully connected your CPABuild accounts to wecantrack you have the possibility to let us integrate your conversions in your Google Analytics accounts. To accomplish that only two more steps are needed (JavaScript insertion and Ecommerce activation in Google Analytics accounts) which should not take longer than 10 minutes.

Do you want to learn more about our Google Analytics Integration feature? On our Google Analytics Integration page you can learn about the following:

How to import CPABuild conversions in Google Ads?

You can choose from different methods to integrate your CPABuild conversions into your Google Ads account, campaigns, keywords, adgroups and ads. With wecantrack you have available a Direct Google Ads integration, a Google Ads Integration via Google Analytics and an offline conversion import option. You can find out all about the setup required and the difference between them in our Google Ads integration page.

How to import CPABuild conversions in Microsoft Ads?

Once you have connected your CPABuild accounts and websites to our system, we can integrate affiliate conversion data coming from Microsoft Ads campaigns in your Microsoft Ads account. All you need to do is activate our Microsoft Ads integration feature and set up a conversion goal within your Microsoft Ads account and we will push the conversions to your campaigns.

How to import CPABuild conversions in Facebook Ads manager?

Integrate all your affiliate sales into Facebook Ads Manager. That will allow you to optimize your CPABuild Facebook campaigns in order to achieve the best ROIs. By activating our integration, you can easily import your CPABuild affiliate conversion data in your Facebook Pixel via the Facebook Conversion API. Simply add your CPABuild account and your website to our system and we will do the rest!