Digital Advisor API Integration

Digital Advisor’s Nordic affiliate commissions flow into Google Ads, Microsoft Ads, and Meta Ads with wecantrack, through API and postback connections.

All your Digital Advisor conversions in:

How to integrate Digital Advisor affiliate conversions in Google Analytics

For us to integrate Digital Advisor conversions in Google Analytics and other marketing tools, it is necessary to attribute the sales data to the traffic data. Our system automatically places SubIDs in all your affiliate links, which enables us to automatically match your traffic and affiliate conversion data.

The installation is done in four simple steps:

  1. Create a wecantrack account
  2. Connect your Digital Advisor account to our system via API
  3. Connect your website to our system
  4. Activate the integration feature

 

If you would like to connect your Digital Advisor publisher account to wecantrack you need to give us your account’s API key and Network ID for each of your Digital Advisor affiliate accounts. Those credentials need to be filled in within our data sources page which you can find by following this link: https://app.wecant​rack.com/user/data​-source/networks/d​igital-advisor/acc​ounts/create

You can give each of the data connections different names and tags which enables you to easily filter your data on account or sub account level.

Where can I find my Digital Advisor Publisher API key?

  • Log into your Digital Advisor affiliate network account
  • Go to Tools – APIs
  • Here you can find your API key, if it is not available yet you need to request one by clicking on the button
  • Paste your key in wecantrack

Where can I find my Digital Advisor Network IDs?

  • Log into your Digital Advisor affiliate network account
  • Go to Tools – APIs
  • Here you can find the Network ID, if it is not available yet you need to request one by clicking on the button

Who is the Digital Advisor integration for

Connecting Digital Advisor to wecantrack makes sense if you fall into any of these buckets:

  • Performance affiliates running Digital Advisor programs who need per-program commission data back in Google Analytics.
  • Lead-gen operators using Digital Advisor's network and tracking infrastructure who need clean per-Network-ID and per-SubID attribution for paid acquisition.
  • Paid media buyers running Google Ads, Microsoft Ads, or Meta to Digital Advisor landing pages and needing commission data flowing back for ROAS optimisation.
  • Affiliate teams running Digital Advisor alongside other Adtraction-network programs (Adservice, Connects) who need unified cross-network reporting.
  • Existing wecantrack customers adding Digital Advisor as another data source in their unified dashboard.

Digital Advisor affiliate network at a glance

Digital Advisor is a Danish/Nordic affiliate network, acquired by Adtraction in 2021, connecting advertisers and performance affiliates through Adtraction's own tracking-link and EPI (sub-ID) platform. Connect your Digital Advisor publisher account to wecantrack and every commission lands in Google Ads, Microsoft Ads, and Meta tied to the click that drove it.

  • Network type: Nordic affiliate/partner marketing network (part of Adtraction)
  • Integration method: API (Publisher API key + Network IDs)
  • Tracked event: Sale or lead, depending on the program
  • Commission models: CPA, CPL, RevShare
  • Reporting granularity: Per-program, per-Network-ID, per-affiliate, per-SubID
  • Cookie window: Defined per brand/program
  • Payouts: Defined per brand/program, multi-currency
  • Program contact: managed through the Adtraction platform (Digital Advisor merged into Adtraction in 2021)

Frequently asked questions

How does wecantrack connect to Digital Advisor?

On Digital Advisor, the integration with wecantrack runs through the API. Generate the credentials in wecantrack (or Digital Advisor), paste them in the other system, and conversions flow on every qualifying event.

What event does the Digital Advisor integration track?

Whatever the Digital Advisor program is configured to pay on, a completed sale or a qualified lead, is registered as a transaction. Sale amount, commission, transaction ID, and SubID flow through to wecantrack.

Will my Digital Advisor conversions show up in Google Ads, Microsoft Ads, and Meta?

Yes. wecantrack pushes attributed Digital Advisor conversions into Google Ads, Microsoft Ads, and Meta as offline conversions or server-side events, matched to the click. Optimise paid campaigns on real commission revenue.

Do I need a developer to set up the Digital Advisor integration?

No. Setup is copy-paste between wecantrack and your Digital Advisor (Adtraction) dashboard. Most affiliates connect Digital Advisor within a couple of minutes.

Can I track SubIDs through Digital Advisor?

Yes. wecantrack preserves Digital Advisor's SubID parameters and passes them through to Google Analytics, Google Ads, Microsoft Ads, and Meta.

How long does Digital Advisor setup take?

A couple of minutes end to end: configure credentials between wecantrack and Digital Advisor, and conversions start flowing on the next update.

Advertisers within Digital Advisor we track for our customers:

Digital Advisor doesn't publish a public advertiser directory. The programs and brands visible in your dashboard depend on the Adtraction approvals on your account. Connect your Digital Advisor account to wecantrack to import every active offer, Network ID, SubID, and commission you have access to into your unified dashboard.

How to import Digital Advisor conversions in Google Analytics?

Once you fully connected your Digital Advisor accounts to wecantrack you have the possibility to let us integrate your conversions in your Google Analytics accounts. To accomplish that only two more steps are needed (JavaScript insertion and Ecommerce activation in Google Analytics accounts) which should not take longer than 10 minutes.

Would you like to get more information on how to automatically import affiliate conversion data in Google Analytics? On our Google Analytics Integration page you can find everything you need to know about connecting affiliate networks with Google Analytics:

How to import Digital Advisor conversions in Google Ads?

You can choose from different methods to integrate your Digital Advisor conversions into your Google Ads account, campaigns, keywords, adgroups and ads. With wecantrack you have available a Direct Google Ads integration, a Google Ads Integration via Google Analytics and an offline conversion import option. You can find out all about the setup required and the difference between them in our Google Ads integration page.

How to import Digital Advisor conversions in Microsoft Ads?

Once you have connected your Digital Advisor accounts and websites to our system, we can integrate affiliate conversion data coming from Microsoft Ads campaigns in your Microsoft Ads account. All you need to do is activate our Microsoft Ads integration feature and set up a conversion goal within your Microsoft Ads account and we will push the conversions to your campaigns.

How to import Digital Advisor conversions in Facebook Ads manager?

Integrate all your affiliate sales into Facebook Ads Manager. That will allow you to optimize your Digital Advisor Facebook campaigns in order to achieve the best ROIs. By activating our integration, you can easily import your Digital Advisor affiliate conversion data in your Facebook Pixel via the Facebook Conversion API. Simply add your Digital Advisor account and your website to our system and we will do the rest!