You can now easily integrate DMS conversions in Google Analytics and other marketing tools, to achieve that we will need to attribute your affiliate sale conversion data to your traffic data. Once you have placed our JavaScript tag or installed our WordPress plugin on your website, our software will automatically place relevant SubIDs in your DMS affiliate links, which enables us to automatically match your traffic and affiliate conversion data.
The installation is done in four simple steps:
It's super fast and and easy to connect your DMS account via a Postback URL. You will need to generate that Postback URL on our platform and then place it in your DMS affiliate network account. You can generate your DMS Postback URL here: https://app.wecantrack.com/user/data-source/networks/dms/accounts/create
DMS passes SubIDs via a configurable macro on affiliate links. wecantrack automatically injects its tracking SubID into the default parameter (commonly s1). Edit the SubID selector inside your DMS data source settings if your account uses a different macro name.
Connecting DMS Affiliates to wecantrack makes sense if you fall into any of these buckets:
DMS (Digital Media Solutions) is a US-focused performance marketing and lead-generation network covering insurance, education, consumer finance, and home services verticals through its PAM (Performance Ad Marketplace) platform. Connect your DMS Affiliates account to wecantrack and every approved-lead commission lands in Google Ads, Microsoft Ads, and Meta tied to the click that sourced it.
DMS's lead-gen offers across insurance, education, finance, and home services are typically whitelabeled per buyer and audience-restricted, so the network doesn't publish a public brand directory. The offers visible inside your dashboard depend on the verticals you've been approved for. Connect your DMS account to wecantrack to import every active offer, SubID, and commission you have access to.
Once you fully connected your DMS Affiliate accounts to wecantrack you have the possibility to let us integrate your conversions in your Google Analytics accounts. To accomplish that only two more steps are needed (JavaScript insertion and Ecommerce activation in Google Analytics accounts) which should not take longer than 10 minutes.
Would you like to get more information on how to automatically import affiliate conversion data in Google Analytics? On our Google Analytics Integration page you can find everything you need to know about connecting affiliate networks with Google Analytics:You can choose from different methods to integrate your DMS Affiliate conversions into your Google Ads account, campaigns, keywords, adgroups and ads. With wecantrack you have available a Direct Google Ads integration, a Google Ads Integration via Google Analytics and an offline conversion import option. You can find out all about the setup required and the difference between them in our Google Ads integration page.
Once you have connected your DMS Affiliate accounts and websites to our system, we can integrate affiliate conversion data coming from Microsoft Ads campaigns in your Microsoft Ads account. All you need to do is activate our Microsoft Ads integration feature and set up a conversion goal within your Microsoft Ads account and we will push the conversions to your campaigns.
Integrate all your affiliate sales into Facebook Ads Manager. That will allow you to optimize your DMS Affiliate Facebook campaigns in order to achieve the best ROIs. By activating our integration, you can easily import your DMS Affiliate affiliate conversion data in your Facebook Pixel via the Facebook Conversion API. Simply add your DMS Affiliate account and your website to our system and we will do the rest!
Grow your affiliate income with affiliate conversion tracking in tools like Google Analytics, Google Ads, Microsoft Ads, Facebook Ads and more.
