DMS Affiliate Postback Integration

DMS’s US lead-generation commissions across insurance, finance, and home services flow into Google Ads, Microsoft Ads, ChatGPT and Meta Ads with wecantrack, through API and postback connections.
DMS Affiliate logo

How to integrate DMS affiliate conversions in Google Analytics

You can now easily integrate DMS conversions in Google Analytics and other marketing tools, to achieve that we will need to attribute your affiliate sale conversion data to your traffic data. Once you have placed our JavaScript tag or installed our WordPress plugin on your website, our software will automatically place relevant SubIDs in your DMS affiliate links, which enables us to automatically match your traffic and affiliate conversion data.

The installation is done in four simple steps:

  1. Create a wecantrack account
  2. Connect your DMS affiliates account to our system via Postback URL
  3. Connect your website to our system
  4. Activate the integration feature

How to connect your DMS affiliates account via Postback URL

It's super fast and and easy to connect your DMS account via a Postback URL. You will need to generate that Postback URL on our platform and then place it in your DMS affiliate network account. You can generate your DMS Postback URL here: https://app.wecant​rack.com/user/data​-source/networks/d​ms/accounts/create

How can I create a Postback URL for DMS affiliates?

How can I adjust the SubID parameter used for my DMS affiliate links?

Who is the DMS Affiliate integration for

Connecting DMS Affiliates to wecantrack makes sense if you fall into any of these buckets:

  • US-focused affiliates running DMS lead-gen offers across insurance, education, consumer finance, and home services who need per-offer commission data back in Google Analytics.
  • Native, push, and paid-social traffic operators arbitraging DMS approved-lead offers who need clean SubID and prelander attribution.
  • Paid media buyers running Google Ads, Microsoft Ads, or Meta to DMS landing pages and needing commission and lead data flowing back for US-market ROAS optimisation.
  • Affiliate teams running DMS alongside other US lead-gen networks who need unified per-vertical reporting in one dashboard.
  • Existing wecantrack customers adding DMS as a lead-gen data source alongside their CPA networks.

DMS Affiliates network at a glance

DMS Affiliates logo

DMS (Digital Media Solutions) is a US-focused performance marketing and lead-generation network covering insurance, education, consumer finance, and home services verticals. Connect your DMS Affiliates account to wecantrack and every approved-lead commission lands in Google Ads, Microsoft Ads, and Meta tied to the click that sourced it.

  • Network type: US lead-gen and consumer-finance performance network
  • Integration method: Postback URL
  • Tracked event: Lead or sale, per offer as configured by DMS
  • Commission models: Revenue share, CPM, PPL, pay-per-call
  • Reporting granularity: Per-offer, per-affiliate, per-SubID (sub1-sub5)
  • Cookie window: Defined per offer by DMS
  • Publisher payouts: Net 30 standard, USD primary
  • Program contact: DMS affiliate program via digitalmediasolutions.com/publishers

Advertisers within DMS Affiliates we track for our customers:

DMS's lead-gen offers across insurance, education, finance, and home services are typically whitelabeled per buyer and audience-restricted, so the network doesn't publish a public brand directory. The offers visible inside your dashboard depend on the verticals you've been approved for. Connect your DMS account to wecantrack to import every active offer, SubID, and commission you have access to.

How to import DMS Affiliate conversions in Google Analytics?

Once you fully connected your DMS Affiliate accounts to wecantrack you have the possibility to let us integrate your conversions in your Google Analytics accounts. To accomplish that only two more steps are needed (JavaScript insertion and Ecommerce activation in Google Analytics accounts) which should not take longer than 10 minutes.

Do you want to learn more about our Google Analytics Integration feature? On our Google Analytics Integration page you can learn about the following:

How to import DMS Affiliate conversions in Google Ads?

You can choose from different methods to integrate your DMS Affiliate conversions into your Google Ads account, campaigns, keywords, adgroups and ads. With wecantrack you have available a Direct Google Ads integration, a Google Ads Integration via Google Analytics and an offline conversion import option. You can find out all about the setup required and the difference between them in our Google Ads integration page.

How to import DMS Affiliate conversions in Microsoft Ads?

Once you have connected your DMS Affiliate accounts and websites to our system, we can integrate affiliate conversion data coming from Microsoft Ads campaigns in your Microsoft Ads account. All you need to do is activate our Microsoft Ads integration feature and set up a conversion goal within your Microsoft Ads account and we will push the conversions to your campaigns.

How to import DMS Affiliate conversions in Facebook Ads manager?

Integrate all your affiliate sales into Facebook Ads Manager. That will allow you to optimize your DMS Affiliate Facebook campaigns in order to achieve the best ROIs. By activating our integration, you can easily import your DMS Affiliate affiliate conversion data in your Facebook Pixel via the Facebook Conversion API. Simply add your DMS Affiliate account and your website to our system and we will do the rest!

Frequently Asked Questions

On DMS Affiliates, the integration with wecantrack runs through Postback URL. Generate the credentials in wecantrack (or DMS Affiliates), paste them in the other system, and conversions flow on every qualifying event.
Whatever the DMS Affiliates offer is configured to fire on, a completed sale or a qualified lead, is registered as a transaction. Sale amount, commission, transaction ID, and SubID flow through to wecantrack.
Yes. wecantrack pushes attributed DMS Affiliates conversions into Google Ads, Microsoft Ads, and Meta as offline conversions or server-side events, matched to the click. Optimise paid campaigns on real commission revenue.
No. Setup is copy-paste between wecantrack and your DMS Affiliates dashboard. Most affiliates connect DMS Affiliates within a couple of minutes.
Yes. wecantrack preserves DMS Affiliates’s SubID parameters and passes them through to Google Analytics, Google Ads, Microsoft Ads, and Meta.
A couple of minutes end to end: configure credentials between wecantrack and DMS Affiliates, and conversions start flowing on the next update.