Douglas API Integration

Douglas’s DACH beauty and cosmetics commissions flow into Google Ads, Microsoft Ads, and Meta via wecantrack, matched per click and SubID through the Awin integration.

All your Douglas conversions in:

How to integrate Douglas conversions in Google Analytics

In order to integrate all your Douglas conversions in Google Analytics and other marketing tools, it is necessary to attribute the sales data to the traffic data. Our system automatically places SubIDs in your affiliate links, which enables us to automatically match your traffic and affiliate conversion data.

The installation is done in four simple steps:

  1. Create a wecantrack account
  2. Connect your Douglas account to our system via API
  3. Connect your website to our system
  4. Activate the integration feature

How to connect your Douglas account via API

All you need to connect your Douglas account with our system via API is to follow the instructions in our Douglas connector which you can find by following this URL:
https://app.wecantrack.com/user/data-source/networks/douglas/accounts/create

Where can I find my Douglas affiliate Access Token?

  • Douglas's affiliate program runs on Awin, so the Access Token is the Awin Personal Access Token.
  • Log into your Awin publisher dashboard.
  • Go to Account > Web Services and generate a Personal Access Token.
  • Copy the token and paste it into the wecantrack Douglas data source.
  • Log into your Douglas Affiliate account
  • Go to stats – API
  • At the bottom of the page you can find the Access Token (at the bottom of “/statistic-api.do” page)

Where can I find my Douglas Affiliate User IDs?

  • Inside your Awin publisher dashboard, your User IDs (Website IDs) for Douglas are listed under Account > Network Profile.
  • Copy the relevant Website IDs and paste them into the wecantrack Douglas data source.
  • Log into your Douglas Partner Affiliate account
  • You can find your User-ID on the top of the page next to “settings”

Who this Douglas integration is for

Connecting Douglas to wecantrack makes sense if you fall into any of these buckets:

  • Beauty and cosmetics content sites running Douglas affiliate links across fragrance, skincare, makeup, and haircare who need per-order commission data back in Google Analytics.
  • DACH-region cashback and coupon operators with high-volume Douglas click activity who need clean SubID attribution for paid acquisition.
  • Paid media buyers running Google Ads, Microsoft Ads, or Meta to Douglas landing pages and needing CPS commission data flowing back for DACH ROAS optimisation.
  • Lifestyle and beauty influencers using Awin to promote Douglas who need session-level commission data alongside their Awin dashboards.
  • Existing wecantrack customers adding Douglas alongside other Awin advertisers for unified Awin-platform attribution.

Douglas affiliate program at a glance

Douglas logo

Douglas is the leading European beauty retailer, with a strong presence in Germany, Austria, Switzerland, and wider DACH and EU markets across fragrance, skincare, makeup, and haircare. Douglas's affiliate program runs on Awin. Connect your Awin publisher account to wecantrack and every Douglas commission gets matched to the click, campaign, and keyword that produced it.

  • Brand type: European beauty and cosmetics retailer (DACH-led)
  • Affiliate network: Awin
  • Integration methods: Via Awin, API (Personal Access Token + Website IDs) or Postback URL
  • Tracked event: Sale (order placed)
  • Commission models: CPS, percentage of order value
  • Reporting granularity: Per-affiliate, per-Website-ID, per-SubID
  • Cookie window: 30 days (Awin standard)
  • Publisher payouts: Monthly via Awin, EUR primary

Frequently asked questions

Does Douglas support API or only Postback URL?

On Douglas, the integration with wecantrack runs through Awin's API. Generate the credentials in wecantrack (or Douglas), paste them in the other system, and conversions flow on every qualifying event.

What event does the Douglas integration track?

Whatever the Douglas offer is configured to fire on: a completed sale, a qualified lead, or a custom event. Sale amount, commission, transaction ID, and SubID flow through to wecantrack.

Will my Douglas conversions show up in Google Ads, Microsoft Ads, and Meta?

Yes. wecantrack pushes attributed Douglas conversions into Google Ads, Microsoft Ads, and Meta as offline conversions or server-side events, matched to the click. Optimise paid campaigns on real commission revenue.

Do I need a developer to set up the Douglas integration?

No. Setup is copy-paste between wecantrack and your Douglas dashboard. Most affiliates connect Douglas in under fifteen minutes.

Can I track SubIDs through Douglas?

Yes. wecantrack preserves Douglas's SubID parameters and passes them through to Google Analytics, Google Ads, Microsoft Ads, and Meta.

How long does Douglas setup take?

Ten to fifteen minutes end to end: configure credentials between wecantrack and Douglas, and conversions start flowing on the next Douglas event.

Other Awin advertisers we track:

Adidas
AliExpress
Booking.com
Decathlon
Dyson
Etsy
Groupon
Lidl
Nike
Samsung
Sephora UK
Sky
Tui
Uniqlo
Vodafone

How to import Douglas conversions in Google Analytics?

Once you fully connected your Douglas accounts to wecantrack you have the possibility to let us integrate your conversions in your Google Analytics accounts. To accomplish that only two more steps are needed (JavaScript insertion and Ecommerce activation in Google Analytics accounts) which should not take longer than 10 minutes.

Would you like to get more information on how to automatically import affiliate conversion data in Google Analytics? On our Google Analytics Integration page you can find everything you need to know about connecting affiliate networks with Google Analytics:

How to import Douglas conversions in Google Ads?

You can choose from different methods to integrate your Douglas conversions into your Google Ads account, campaigns, keywords, adgroups and ads. With wecantrack you have available a Direct Google Ads integration, a Google Ads Integration via Google Analytics and an offline conversion import option. You can find out all about the setup required and the difference between them in our Google Ads integration page.

How to import Douglas conversions in Microsoft Ads?

Once you have connected your Douglas accounts and websites to our system, we can integrate affiliate conversion data coming from Microsoft Ads campaigns in your Microsoft Ads account. All you need to do is activate our Microsoft Ads integration feature and set up a conversion goal within your Microsoft Ads account and we will push the conversions to your campaigns.

How to import Douglas conversions in Facebook Ads manager?

Integrate all your affiliate sales into Facebook Ads Manager. That will allow you to optimize your Douglas Facebook campaigns in order to achieve the best ROIs. By activating our integration, you can easily import your Douglas affiliate conversion data in your Facebook Pixel via the Facebook Conversion API. Simply add your Douglas account and your website to our system and we will do the rest!