Effiliation API Integration

Effinity (formerly Effiliation) commissions across French and European retailers flow into Google Ads, Microsoft Ads, and Meta inside wecantrack, attributed per merchant and SubID.

All your Effiliation conversions in:

How to integrate Effinity (formerly effiliation) affiliate conversions in Google Analytics

In order to integrate Effinity conversions in Google Analytics and other marketing tools, we will need to attribute your affiliate conversion data to your traffic data. Once you placed our JavaScript snippet or installed our WordPress plugin on your website, our software automatically places relevant SubIDs in your Effinity affiliate links, which enables us to automatically match your traffic and affiliate conversion data.

The installation is done in four simple steps:

  1. Create a wecantrack account
  2. Connect your Effinity account to our system via API
  3. Connect your website to our system
  4. Activate the integration feature

How to connect your Effinity (formerly Effiliation) account via API

All you need to connect your Effinity account with our system is to provide us with your Effinity API key which you can find within the Effinity platform. Those credentials need to be filled in within our data sources page which you can find by following this link: https://app.wecantrack.com/user/data-source/networks/effinity/accounts/create

Where can I find the Effinity (formerly effiliation) API key?

  • Log into your Effinity (formerly Effiliation) publisher dashboard.
  • Go to Settings > API.
  • Generate an API key.
  • Copy the key and paste it into the wecantrack Effiliation data source.

Who this Effiliation integration is for

Connecting Effiliation (Effinity) to wecantrack makes sense if you fall into any of these buckets:

  • French and Belgian content sites running Effinity programs across retail, travel, finance, and lifestyle who need per-merchant revenue back in Google Analytics.
  • Francophone cashback and coupon operators with high-volume Effinity click activity who need clean SubID attribution for paid acquisition.
  • Paid media buyers running Google Ads, Microsoft Ads, or Meta to Effinity-tracked landing pages and needing CPS commission data flowing back for French-market ROAS optimisation.
  • Multi-network French affiliate operators managing Effinity alongside other French networks (TimeOne, Awin France, Kwanko) who need unified per-merchant attribution.
  • Existing wecantrack customers adding Effinity alongside other European networks for consolidated continental affiliate data.

Effiliation / Effinity affiliate network at a glance

Effiliation (rebranded to Effinity) is a leading French affiliate marketing network covering retail, travel, finance, and lifestyle verticals across France, Belgium, and the wider Francophone European market. Connect your Effinity publisher account to wecantrack and every commission gets matched to the click, campaign, and keyword that produced it.

  • Network type: French affiliate network (Effinity, formerly Effiliation)
  • Integration method: API (API Key)
  • Tracked event: Sale or lead, depending on the merchant program
  • Commission models: CPS, CPA, CPL
  • Reporting granularity: Per-merchant, per-affiliate, per-SubID
  • Cookie window: Defined per advertiser program
  • Publisher payouts: Monthly, EUR primary
  • Program contact: Publisher dashboard at effinity.fr

Frequently asked questions

Does Effiliation support API or only Postback URL?

On Effiliation, the integration with wecantrack runs through the API. Generate the credentials in wecantrack (or Effiliation), paste them in the other system, and conversions flow on every qualifying event.

What event does the Effiliation integration track?

Whatever the Effiliation offer is configured to fire on: a completed sale, a qualified lead, or a custom event. Sale amount, commission, transaction ID, and SubID flow through to wecantrack.

Will my Effiliation conversions show up in Google Ads, Microsoft Ads, and Meta?

Yes. wecantrack pushes attributed Effiliation conversions into Google Ads, Microsoft Ads, and Meta as offline conversions or server-side events, matched to the click. Optimise paid campaigns on real commission revenue.

Do I need a developer to set up the Effiliation integration?

No. Setup is copy-paste between wecantrack and your Effiliation dashboard. Most affiliates connect Effiliation in under fifteen minutes.

Can I track SubIDs through Effiliation?

Yes. wecantrack preserves Effiliation's SubID parameters and passes them through to Google Analytics, Google Ads, Microsoft Ads, and Meta.

How long does Effiliation setup take?

Ten to fifteen minutes end to end: configure credentials between wecantrack and Effiliation, and conversions start flowing on the next Effiliation event.

Advertisers within Effiliation / Effinity we track for our customers:

Effinity doesn't publish a public advertiser directory. The French and Belgian merchants visible inside your dashboard depend on the verticals and campaigns you've joined. Connect your Effinity account to wecantrack to import every active offer, SubID, and commission you have access to into your unified dashboard.

How to import Effiliation conversions in Google Analytics?

Once you fully connected your Effiliation accounts to wecantrack you have the possibility to let us integrate your conversions in your Google Analytics accounts. To accomplish that only two more steps are needed (JavaScript insertion and Ecommerce activation in Google Analytics accounts) which should not take longer than 10 minutes.

Do you want to learn more about our Google Analytics Integration feature? On our Google Analytics Integration page you can learn about the following:

How to import Effiliation conversions in Google Ads?

You can choose from different methods to integrate your Effiliation conversions into your Google Ads account, campaigns, keywords, adgroups and ads. With wecantrack you have available a Direct Google Ads integration, a Google Ads Integration via Google Analytics and an offline conversion import option. You can find out all about the setup required and the difference between them in our Google Ads integration page.