In order to integrate Effinity conversions in Google Analytics and other marketing tools, we will need to attribute your affiliate conversion data to your traffic data. Once you placed our JavaScript snippet or installed our WordPress plugin on your website, our software automatically places relevant SubIDs in your Effinity affiliate links, which enables us to automatically match your traffic and affiliate conversion data.
The installation is done in four simple steps:
All you need to connect your Effinity account with our system is to provide us with your Effinity API key which you can find within the Effinity platform. Those credentials need to be filled in within our data sources page which you can find by following this link: https://app.wecantrack.com/user/data-source/networks/effinity/accounts/create
Connecting Effiliation (Effinity) to wecantrack makes sense if you fall into any of these buckets:
Effiliation (rebranded to Effinity) is a leading French affiliate marketing network covering retail, travel, finance, and lifestyle verticals across France, Belgium, and the wider Francophone European market. Connect your Effinity publisher account to wecantrack and every commission gets matched to the click, campaign, and keyword that produced it.
On Effiliation, the integration with wecantrack runs through the API. Generate the credentials in wecantrack (or Effiliation), paste them in the other system, and conversions flow on every qualifying event.
Whatever the Effiliation offer is configured to fire on: a completed sale, a qualified lead, or a custom event. Sale amount, commission, transaction ID, and SubID flow through to wecantrack.
Yes. wecantrack pushes attributed Effiliation conversions into Google Ads, Microsoft Ads, and Meta as offline conversions or server-side events, matched to the click. Optimise paid campaigns on real commission revenue.
No. Setup is copy-paste between wecantrack and your Effiliation dashboard. Most affiliates connect Effiliation in under fifteen minutes.
Yes. wecantrack preserves Effiliation's SubID parameters and passes them through to Google Analytics, Google Ads, Microsoft Ads, and Meta.
Ten to fifteen minutes end to end: configure credentials between wecantrack and Effiliation, and conversions start flowing on the next Effiliation event.
Effinity doesn't publish a public advertiser directory. The French and Belgian merchants visible inside your dashboard depend on the verticals and campaigns you've joined. Connect your Effinity account to wecantrack to import every active offer, SubID, and commission you have access to into your unified dashboard.
Once you fully connected your Effiliation accounts to wecantrack you have the possibility to let us integrate your conversions in your Google Analytics accounts. To accomplish that only two more steps are needed (JavaScript insertion and Ecommerce activation in Google Analytics accounts) which should not take longer than 10 minutes.
Do you want to learn more about our Google Analytics Integration feature? On our Google Analytics Integration page you can learn about the following:You can choose from different methods to integrate your Effiliation conversions into your Google Ads account, campaigns, keywords, adgroups and ads. With wecantrack you have available a Direct Google Ads integration, a Google Ads Integration via Google Analytics and an offline conversion import option. You can find out all about the setup required and the difference between them in our Google Ads integration page.
Grow your affiliate income with affiliate conversion tracking in tools like Google Analytics, Google Ads, Microsoft Ads, Facebook Ads and more.