Effiliation API Integration

Q: Does Effiliation support API or only Postback URL?

The Effiliation connector in we can track runs through the API. Get your API key from your Effiliation account and paste it in our connector, and conversions flow on every qualifying event.

Q: What event does the Effiliation integration track?

All events that Effiliation reports to we can track via the API connection are registered as transactions in we can track : a completed sale or a qualified lead, with the sale amount, commission, transaction ID, and SubID.

Q: Will my Effiliation conversions show up in Google Ads, Microsoft Ads, and Meta?

Yes. we can track sends attributed Effiliation conversions to Google Ads, Microsoft Ads, and Meta Ads as website conversions through server-side connections (via API or Postbacks), matched to the click. Optimise paid campaigns on real commission revenue.

Q: Do I need a developer to set up the Effiliation integration?

No. Setup is copy-paste between we can track and your Effiliation dashboard. Most affiliates connect Effiliation within a couple of minutes.

Q: Can I track SubIDs through Effiliation?

Yes. we can track captures Effiliation’s SubID values (effi_id) with each conversion and makes them available within the dashboard and reports.

Effinity (formerly Effiliation) commissions across French and European retailers flow into Google Ads, Microsoft Ads, ChatGPT and Meta Ads with wecantrack, through API and postback connections.

All your Effiliation conversions in:

How to integrate Effinity (formerly effiliation) affiliate conversions in Google Analytics

In order to integrate Effinity conversions in Google Analytics and other marketing tools, we will need to attribute your affiliate conversion data to your traffic data. Once you placed our JavaScript snippet or installed our WordPress plugin on your website, our software automatically places relevant SubIDs in your Effinity affiliate links, which enables us to automatically match your traffic and affiliate conversion data.

The installation is done in four simple steps:

How to connect your Effinity (formerly Effiliation) account via API

All you need to connect your Effinity account with our system is to provide us with your Effinity API key which you can find within the Effinity platform. Those credentials need to be filled in within our data sources page which you can find by following this link: https://app.wecantrack.com/user/data-source/networks/effinity/accounts/create

Where can I find the Effinity (formerly effiliation) API key?

Log into your Effinity account
Go to My account > Personal Data > Credentials, you can also follow this link:
https://publisher.effiliation.com/affiliev2/secure/profile.html

Connect Effinity

Who is the Effiliation integration for

Connecting Effiliation (Effinity) to wecantrack makes sense if you fall into any of these buckets:

French and Belgian content sites running Effinity programs across retail, travel, finance, and lifestyle who need per-merchant revenue back in Google Analytics.
Francophone cashback and coupon operators with high-volume Effinity click activity who need clean SubID attribution for paid acquisition.
Paid media buyers running Google Ads, Microsoft Ads, or Meta to Effinity-tracked landing pages and needing CPS commission data flowing back for French-market ROAS optimisation.
Multi-network French affiliate operators managing Effinity alongside other French networks (TimeOne, Awin France, Kwanko) who need unified per-merchant attribution.
Existing wecantrack customers adding Effinity alongside other European networks for consolidated continental affiliate data.

Effiliation / Effinity affiliate network at a glance

Effiliation (rebranded to Effinity) is a leading French affiliate marketing network covering retail, travel, finance, and lifestyle verticals across France, Belgium, and the wider Francophone European market. Connect your Effinity publisher account to wecantrack and every commission gets matched to the click, campaign, and keyword that produced it.

Network type: French affiliate network (Effinity, formerly Effiliation)
Integration method: API (API Key)
Tracked event: Sale or lead, depending on the merchant program
Commission models: CPS, CPA, CPL
Reporting granularity: Per-merchant, per-affiliate, per-SubID
Cookie window: Defined per advertiser program
Publisher payouts: Monthly, EUR primary
Program contact: Publisher dashboard at effinity.fr

Advertisers within Effiliation / Effinity we track for our customers:

Effinity doesn't publish a public advertiser directory. The French and Belgian merchants visible inside your dashboard depend on the verticals and campaigns you've joined. Connect your Effinity account to wecantrack to import every active offer, SubID, and commission you have access to into your unified dashboard.

How to import Effiliation conversions in Google Analytics?

Once you fully connected your Effiliation accounts to wecantrack you have the possibility to let us integrate your conversions in your Google Analytics accounts. To accomplish that only two more steps are needed (JavaScript insertion and Ecommerce activation in Google Analytics accounts) which should not take longer than 10 minutes.

Would you like to get more information on how to automatically import affiliate conversion data in Google Analytics? On our Google Analytics Integration page you can find everything you need to know about connecting affiliate networks with Google Analytics:

How to import Effiliation conversions in Google Ads?

You can choose from different methods to integrate your Effiliation conversions into your Google Ads account, campaigns, keywords, adgroups and ads. With wecantrack you have available a Direct Google Ads integration, a Google Ads Integration via Google Analytics and an offline conversion import option. You can find out all about the setup required and the difference between them in our Google Ads integration page.

Frequently Asked Questions

Does Effiliation support API or only Postback URL?

The Effiliation connector in wecantrack runs through the API. Get your API key from your Effiliation account and paste it in our connector, and conversions flow on every qualifying event.

What event does the Effiliation integration track?

All events that Effiliation reports to wecantrack via the API connection are registered as transactions in wecantrack: a completed sale or a qualified lead, with the sale amount, commission, transaction ID, and SubID.

Will my Effiliation conversions show up in Google Ads, Microsoft Ads, and Meta?

Yes. wecantrack sends attributed Effiliation conversions to Google Ads, Microsoft Ads, and Meta Ads as website conversions through server-side connections (via API or Postbacks), matched to the click. Optimise paid campaigns on real commission revenue.