EPCVIP Postback Integration

EPCVIP’s consumer-finance commissions feed into Google Ads, Microsoft Ads, TikTok Ads, native ads platforms and more with wecantrack, through API and postback connections.
EPCVIP logo

How to integrate EPCVIP affiliate conversions in Google Analytics

You can now easily integrate EPCVIP conversions in Google Analytics and other marketing tools, to achieve that we will need to attribute your affiliate sale conversion data to your traffic data. Once you have placed our JavaScript tag or installed our WordPress plugin on your website, our software will automatically place relevant SubIDs in your EPCVIP affiliate links, which enables us to automatically match your traffic and affiliate conversion data.

The installation is done in four simple steps:

  1. Create a wecantrack account
  2. Connect your EPCVIP account to our system via API
  3. Connect your website to our system
  4. Activate the integration feature

How to connect your EPCVIP account via Postback URL

Within our system you can connect your EPCVIP account via a Postback URL. You will need to generate that Postback URL on our platform and then you can place in your EPCVIP account.

You can generate your EPCVIP Postback URL here: https://app.wecant​rack.com/user/data​-source/networks/e​pcvip/accounts/cre​ate

How can I create a Postback URL for EPCVIP?

How can I adjust the SubID parameter used for my EPCVIP affiliate links?

Who is the EPCVIP integration for

Connecting EPCVIP to wecantrack makes sense if you fall into any of these buckets:

  • Consumer-finance affiliates running EPCVIP offers who need commission data back in Google Analytics.
  • Lead-gen operators driving paid traffic to EPCVIP offers who need clean SubID and lead-quality attribution for ROAS optimisation.
  • Paid media buyers running Google Ads, Microsoft Ads, or Meta to EPCVIP landing pages and needing conversion data flowing back for finance ROAS optimisation.
  • Performance teams testing multiple EPCVIP offers who need per-offer attribution.
  • Existing wecantrack customers adding EPCVIP alongside other consumer-finance networks (DMS, DoAffiliate) for unified finance-vertical reporting.

EPCVIP affiliate network at a glance

EPCVIP logo

EPCVIP is a US-focused CPA affiliate network specialised in consumer-finance verticals covering consumer-finance offers. Connect your EPCVIP affiliate account to wecantrack and every approved-lead commission lands in Google Ads, Microsoft Ads, and Meta tied to the click that drove it.

  • Network type: US consumer-finance CPA network (loans, credit)
  • Integration method: Postback URL
  • Tracked event: Defined per campaign insertion order; typically a submitted request form (lead) or a sales transaction
  • Commission models: CPA, CPL (lead-buyer match)
  • Publisher payouts: Monthly, paid within 30 days after the end of the month unless your insertion order specifies otherwise
  • Program contact: EPCVIP affiliate dashboard at epcvip.com

Advertisers within EPCVIP we track for our customers:

EPCVIP doesn't publish a public advertiser directory. The lenders and buyers visible inside your dashboard depend on the campaigns you've been approved into. Connect your EPCVIP account to wecantrack to import every active offer, SubID, and commission you have access to into your unified dashboard.

How to import EPCVIP conversions in Google Analytics?

Once you fully connected your EPCVIP accounts to wecantrack you have the possibility to let us integrate your conversions in your Google Analytics accounts. To accomplish that only two more steps are needed (JavaScript insertion and Ecommerce activation in Google Analytics accounts) which should not take longer than 10 minutes.

Would you like to get more information on how to automatically import affiliate conversion data in Google Analytics? On our Google Analytics Integration page you can find everything you need to know about connecting affiliate networks with Google Analytics:

How to import EPCVIP conversions in Google Ads?

You can choose from different methods to integrate your EPCVIP conversions into your Google Ads account, campaigns, keywords, adgroups and ads. With wecantrack you have available a Direct Google Ads integration, a Google Ads Integration via Google Analytics and an offline conversion import option. You can find out all about the setup required and the difference between them in our Google Ads integration page.

How to import EPCVIP conversions in Microsoft Ads?

Once you have connected your EPCVIP accounts and websites to our system, we can integrate affiliate conversion data coming from Microsoft Ads campaigns in your Microsoft Ads account. All you need to do is activate our Microsoft Ads integration feature and set up a conversion goal within your Microsoft Ads account and we will push the conversions to your campaigns.

How to import EPCVIP conversions in Facebook Ads manager?

Integrate all your affiliate sales into Facebook Ads Manager. That will allow you to optimize your EPCVIP Facebook campaigns in order to achieve the best ROIs. By activating our integration, you can easily import your EPCVIP affiliate conversion data in your Facebook Pixel via the Facebook Conversion API. Simply add your EPCVIP account and your website to our system and we will do the rest!

Frequently Asked Questions

The EPCVIP connector in wecantrack runs through a Postback URL. Generate the postback URL in wecantrack, paste it into your EPCVIP account, and conversions flow on every qualifying event.
All events that EPCVIP reports to wecantrack via the Postback connection are registered as transactions in wecantrack. What counts as a conversion is defined per campaign insertion order, typically a submitted request form or a sales transaction, with the payout, transaction ID, and SubID.
Yes. wecantrack sends attributed EPCVIP conversions to Google Ads, Microsoft Ads, and Meta Ads as website conversions through server-side connections (via API or Postbacks), matched to the click. Optimise paid campaigns on real commission revenue.
No. The postback URL is copy-paste: generate it in wecantrack, save it in your EPCVIP account. Most affiliates connect EPCVIP within a couple of minutes.
Yes. wecantrack receives EPCVIP SubID parameters and makes them available within the dashboard and reports.
EPCVIP can be connected within a couple of minutes: generate the postback URL in wecantrack, paste it into EPCVIP, and conversions start flowing on the next EPCVIP event.