EPCVIP Postback Integration

EPCVIP’s US personal-loan and consumer-finance CPA payouts feed into Google Ads, Microsoft Ads, and Meta inside wecantrack, attributed per SubID and offer.

All your EPCVIP conversions in:

How to integrate EPCVIP affiliate conversions in Google Analytics

You can now easily integrate EPCVIP conversions in Google Analytics and other marketing tools, to achieve that we will need to attribute your affiliate sale conversion data to your traffic data. Once you have placed our JavaScript tag or installed our WordPress plugin on your website, our software will automatically place relevant SubIDs in your EPCVIP affiliate links, which enables us to automatically match your traffic and affiliate conversion data.

The installation is done in four simple steps:

  1. Create a wecantrack account
  2. Connect your EPCVIP account to our system via API
  3. Connect your website to our system
  4. Activate the integration feature

How to connect your EPCVIP account via Postback URL

Within our system you can connect your EPCVIP account via a Postback URL. You will need to generate that Postback URL on our platform and then you can place in your EPCVIP account.

You can generate your EPCVIP Postback URL here: https://app.wecantrack.com/user/data-source/networks/epcvip/accounts/create

How can I create a Postback URL for EPCVIP?

  • Log into your wecantrack account and go to Data Sources > Affiliate Networks > EPCVIP.
  • Click + Add New Account and select Postback.
  • Give the account a name (this appears in your reports).
  • Click Generate Postback URL and copy it.
  • Log into your EPCVIP dashboard, paste the URL into the Postback URL field, and save.

How can I adjust the SubID parameter used for my EPCVIP affiliate links?

EPCVIP passes SubIDs via a configurable macro on affiliate links. wecantrack automatically injects its tracking SubID into the default parameter (commonly subid). Edit the SubID selector inside your EPCVIP data source settings if your account uses a different macro name.

Who this EPCVIP integration is for

Connecting EPCVIP to wecantrack makes sense if you fall into any of these buckets:

  • US personal-finance and short-term-lending affiliates running EPCVIP CPA offers (personal loans, payday lending, installment loans) who need per-lender commission data back in Google Analytics.
  • Lead-gen operators driving paid traffic to EPCVIP comparison and ping-tree pages who need clean SubID and lead-quality attribution for ROAS optimisation.
  • Paid media buyers running Google Ads, Microsoft Ads, or Meta to EPCVIP landing pages and needing approved-lead and funded-loan data flowing back for compliant finance ROAS.
  • Performance teams testing EPCVIP offers across multiple lender ping-trees who need per-tree and per-buyer attribution unified in one dashboard.
  • Existing wecantrack customers adding EPCVIP alongside other US consumer-finance networks (DMS, DoAffiliate) for unified finance-vertical reporting.

EPCVIP affiliate network at a glance

EPCVIP logo

EPCVIP is a US-focused CPA affiliate network specialised in consumer-finance verticals including personal loans, short-term lending, and credit products, with a ping-tree-based lead distribution model. Connect your EPCVIP affiliate account to wecantrack and every approved-lead commission lands in Google Ads, Microsoft Ads, and Meta tied to the click that drove it.

  • Network type: US consumer-finance CPA network (loans, credit)
  • Integration method: Postback URL
  • Tracked event: Approved lead, funded loan, or qualifying buyer match
  • Commission models: CPA, CPL (lead-buyer match)
  • Reporting granularity: Per-offer, per-affiliate, per-SubID, per-buyer
  • Cookie window: Defined per offer by EPCVIP
  • Publisher payouts: Weekly or Net 7, USD
  • Program contact: EPCVIP affiliate dashboard at epcvip.com

Frequently asked questions

Does EPCVIP support API or only Postback URL?

On EPCVIP, the integration with wecantrack runs through Postback URL. Generate the credentials in wecantrack (or EPCVIP), paste them in the other system, and conversions flow on every qualifying event.

What event does the EPCVIP integration track?

Whatever the EPCVIP offer is configured to fire on: a completed sale, a qualified lead, or a custom event. Sale amount, commission, transaction ID, and SubID flow through to wecantrack.

Will my EPCVIP conversions show up in Google Ads, Microsoft Ads, and Meta?

Yes. wecantrack pushes attributed EPCVIP conversions into Google Ads, Microsoft Ads, and Meta as offline conversions or server-side events, matched to the click. Optimise paid campaigns on real commission revenue.

Do I need a developer to set up the EPCVIP integration?

No. Setup is copy-paste between wecantrack and your EPCVIP dashboard. Most affiliates connect EPCVIP in under fifteen minutes.

Can I track SubIDs through EPCVIP?

Yes. wecantrack preserves EPCVIP's SubID parameters and passes them through to Google Analytics, Google Ads, Microsoft Ads, and Meta.

How long does EPCVIP setup take?

Ten to fifteen minutes end to end: configure credentials between wecantrack and EPCVIP, and conversions start flowing on the next EPCVIP event.

Advertisers within EPCVIP we track for our customers:

EPCVIP doesn't publish a public advertiser directory. The lenders and buyers visible inside your dashboard depend on the EPCVIP ping-tree configuration you've been approved into. Connect your EPCVIP account to wecantrack to import every active offer, SubID, and commission you have access to into your unified dashboard.

How to import EPCVIP conversions in Google Analytics?

Once you fully connected your EPCVIP accounts to wecantrack you have the possibility to let us integrate your conversions in your Google Analytics accounts. To accomplish that only two more steps are needed (JavaScript insertion and Ecommerce activation in Google Analytics accounts) which should not take longer than 10 minutes.

Do you want to learn more about our Google Analytics Integration feature? On our Google Analytics Integration page you can learn about the following:

How to import EPCVIP conversions in Google Ads?

You can choose from different methods to integrate your EPCVIP conversions into your Google Ads account, campaigns, keywords, adgroups and ads. With wecantrack you have available a Direct Google Ads integration, a Google Ads Integration via Google Analytics and an offline conversion import option. You can find out all about the setup required and the difference between them in our Google Ads integration page.

How to import EPCVIP conversions in Microsoft Ads?

Once you have connected your EPCVIP accounts and websites to our system, we can integrate affiliate conversion data coming from Microsoft Ads campaigns in your Microsoft Ads account. All you need to do is activate our Microsoft Ads integration feature and set up a conversion goal within your Microsoft Ads account and we will push the conversions to your campaigns.

How to import EPCVIP conversions in Facebook Ads manager?

Integrate all your affiliate sales into Facebook Ads Manager. That will allow you to optimize your EPCVIP Facebook campaigns in order to achieve the best ROIs. By activating our integration, you can easily import your EPCVIP affiliate conversion data in your Facebook Pixel via the Facebook Conversion API. Simply add your EPCVIP account and your website to our system and we will do the rest!