Express Revenue Postback Integration

Q: Does Express Revenue support API or only Postback URL?

The Express Revenue connector in we can track runs through a Postback URL. Generate the postback URL in we can track , paste it into your Express Revenue dashboard, and conversions flow on every qualifying event.

Q: What event does the Express Revenue integration track?

All events that Express Revenue reports to we can track via the Postback connection are registered as transactions in we can track : a sale, an install, a download, an email submit, or any other real-time action the offer pays on, with the payout, transaction ID, and SubID.

Q: Will my Express Revenue conversions show up in Google Ads, Microsoft Ads, and Meta?

Yes. we can track pushes attributed Express Revenue conversions into Google Ads, Microsoft Ads, and Meta Ads as website conversions through server-side connections (via API or Postbacks), matched to the click. Optimise paid campaigns on real commission revenue.

Q: Do I need a developer to set up the Express Revenue integration?

No. The postback URL is copy-paste: generate it in we can track , save it in your Express Revenue dashboard. Most affiliates connect Express Revenue within a couple of minutes.

Q: Can I track SubIDs through Express Revenue?

Yes. we can track captures Express Revenue’s SubID parameters and makes them available within the dashboard and reports.

Express Revenue’s CPA lead-gen payouts feed into Google Ads, Microsoft Ads, ChatGPT and Meta Ads with wecantrack, through API and postback connections.

All your Express Revenue conversions in:

Express Revenue Affiliate Conversion Integration Introduction

Express Revenue is a software used by affiliate networks or advertisers to offer conversion tracking capabilities.

When a network or advertiser uses Express Revenue, you can connect the conversion data generated by you to our system, so that we can integrate that data in the tools you use, such as Google Analytics, Google Ads, Microsoft Ads, Facebook Ads, etc.

How to integrate Express Revenue affiliate conversions in Google Analytics

In order to integrate Express Revenue affiliate conversions in Google Analytics, Google Ads and other marketing platforms, we will attribute your affiliate conversion data to your traffic data. Once you placed our JavaScript tag or installed our WordPress plugin on your website, our software automatically places SubIDs (ml_sub2) with unique click IDs in your Express Revenue affiliate links, which enables us to automatically match your traffic and affiliate conversion data.

The installation is done in four simple steps:

How to connect your Express Revenue account via API

All you need to connect your Express Revenue account with our system is to generate a Postback URL on our platform which you will then place in your Express Revenue affiliate network account. You can generate your Express Revenue Postback URL here: https://app.wecantrack.com/user/data-source/networks/express-revenue/accounts/create

How can I create and connect a Postback URL for Express Revenue?

Log into your We Can Track account
Go to Data Sources > Affiliate Networks > Express Revenue you can also follow this link:
https://app.wecantrack.com/user/data-source/networks/express-revenue/accounts
Click on + Add New Account
Give the network account a name of your choice (this name will appear in your reports)
Click on Generate Postback URL
Copy the generated Postback URL
Go to the Postback URL section within your Express Revenue network account
Paste the Postback URL and save

How can I adjust the SubID parameter used for my Express Revenue affiliate links?

Log into your We Can Track account
Go to Data Sources > Affiliate Networks > Express Revenue you can also follow this link:
https://app.wecantrack.com/user/data-source/networks/express-revenue/accounts
Click on Sub ID Selector
Adjust the Sub ID settings according to your preference

Express Revenue SubIDs

Who is the Express Revenue integration for

Connecting Express Revenue to wecantrack makes sense if you fall into any of these buckets:

Affiliates running Express Revenue lead-gen and CPA offers who need per-offer commission data back in Google Analytics.
Lead-gen operators driving paid traffic to Express Revenue offers who need clean SubID attribution.
Paid media buyers running Google Ads, Microsoft Ads, or Meta to Express Revenue landing pages and needing conversion and lead data flowing back for accurate ROAS on paid campaigns.
Performance teams testing multiple Express Revenue offers who need per-offer attribution.
Existing wecantrack customers adding Express Revenue alongside other US lead-gen CPA networks for unified performance reporting.

Express Revenue affiliate network at a glance

Express Revenue is a US-based performance CPA network founded in 2008, specialising in action-based lead generation across a wide range of verticals, from email submits and lead-gen to trial offers and native content. Connect your Express Revenue affiliate account to wecantrack and every approved-lead commission lands in Google Ads, Microsoft Ads, and Meta tied to the click that drove it.

Network type: US-based CPA / lead-generation affiliate network
Integration methods: Postback URL
Tracked event: Sale, lead, install, download, email submit, or other real-time action (depends on the offer)
Commission models: CPA
Program contact: Express Revenue affiliate dashboard

Advertisers within Express Revenue we track for our customers:

Express Revenue doesn't publish a public advertiser directory. The offers and advertisers visible inside your dashboard depend on the offers you've been approved into. Connect your Express Revenue account to wecantrack to import every active offer, SubID, and commission you have access to into your unified dashboard.

How to import Express Revenue conversions in Google Analytics?

Once you fully connected your Express Revenue accounts to wecantrack you have the possibility to let us integrate your conversions in your Google Analytics accounts. To accomplish that only two more steps are needed (JavaScript insertion and Ecommerce activation in Google Analytics accounts) which should not take longer than 10 minutes.

Would you like to get more information on how to automatically import affiliate conversion data in Google Analytics? On our Google Analytics Integration page you can find everything you need to know about connecting affiliate networks with Google Analytics:

How to import Express Revenue conversions in Google Ads?

You can choose from different methods to integrate your Express Revenue conversions into your Google Ads account, campaigns, keywords, adgroups and ads. With wecantrack you have available a Direct Google Ads integration, a Google Ads Integration via Google Analytics and an offline conversion import option. You can find out all about the setup required and the difference between them in our Google Ads integration page.

Frequently Asked Questions

Does Express Revenue support API or only Postback URL?

The Express Revenue connector in wecantrack runs through a Postback URL. Generate the postback URL in wecantrack, paste it into your Express Revenue dashboard, and conversions flow on every qualifying event.

What event does the Express Revenue integration track?

All events that Express Revenue reports to wecantrack via the Postback connection are registered as transactions in wecantrack: a sale, an install, a download, an email submit, or any other real-time action the offer pays on, with the payout, transaction ID, and SubID.

Will my Express Revenue conversions show up in Google Ads, Microsoft Ads, and Meta?

Yes. wecantrack pushes attributed Express Revenue conversions into Google Ads, Microsoft Ads, and Meta Ads as website conversions through server-side connections (via API or Postbacks), matched to the click. Optimise paid campaigns on real commission revenue.

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