Express Revenue Postback Integration

Connect all your Express Revenue affiliate sales and lead data with custom dashboards and integrate it in your marketing tools so you can focus on improving your campaigns and marketing performance.

All your Express Revenue conversions in:

Express Revenue Affiliate Conversion Integration Introduction

Express Revenue is a software used by affiliate networks or advertisers to offer conversion tracking capabilities.

When a network or advertiser uses Express Revenue, you can connect the conversion data generated by you to our system, so that we can integrate that data in the tools you use, such as Google Analytics, Google Ads, Microsoft Ads, Facebook Ads, etc.

How to integrate Express Revenue affiliate conversions in Google Analytics

In order to integrate Express Revenue affiliate conversions in Google Analytics, Google Ads and other marketing platforms, we will attribute your affiliate conversion data to your traffic data. Once you placed our JavaScript tag or installed our WordPress plugin on your website, our software automatically places SubIDs (ml_sub2) with unique click IDs in your Express Revenue affiliate links, which enables us to automatically match your traffic and affiliate conversion data.

The installation is done in four simple steps:

  1. Create a wecantrack account
  2. Connect your Express Revenue account to our system via API
  3. Connect your website to our system
  4. Activate the integration feature

How to connect your Express Revenue account via API

All you need to connect your Express Revenue account with our system is to generate a Postback URL on our platform which you will then place in your Express Revenue affiliate network account. You can generate your Express Revenue Postback URL here:

How can I create and connect a Postback URL for Express Revenue?

How can I adjust the SubID parameter used for my Express Revenue affiliate links?

How to import Express Revenue conversions in Google Analytics?

Once you fully connected your Express Revenue accounts to wecantrack you have the possibility to let us integrate your conversions in your Google Analytics accounts. To accomplish that only two more steps are needed (JavaScript insertion and Ecommerce activation in Google Analytics accounts) which should not take longer than 10 minutes.

Would you like to get more information on how to automatically import affiliate conversion data in Google Analytics? On our Google Analytics Integration page you can find everything you need to know about connecting affiliate networks with Google Analytics:

How to import Express Revenue conversions in Google Ads?

You can choose from different methods to integrate your Express Revenue conversions into your Google Ads account, campaigns, keywords, adgroups and ads. With wecantrack you have available a Direct Google Ads integration, a Google Ads Integration via Google Analytics and an offline conversion import option. You can find out all about the setup required and the difference between them in our Google Ads integration page.