FinanceAds API Integration

financeAds’s German and European banking, insurance, and investment commissions flow into Google Ads, Microsoft Ads, and Meta Ads with wecantrack, through API and postback connections.

All your FinanceAds conversions in:

How to integrate FinanceAds affiliate conversions in Google Analytics

In order to integrate FinanceAds conversions in Google Analytics and other marketing tools, we will need to attribute your affiliate conversion data to your traffic data. Once you placed our JavaScript snippet or installed our WordPress plugin on you website, our software automatically places SubIDs in your FinanceAds affiliate links, which enables us to automatically match your traffic and affiliate conversion data.

The installation is done in four simple steps:

  1. Create a wecantrack account
  2. Connect your FinanceAds account to our system via API
  3. Connect your website to our system
  4. Activate the integration feature

How to connect your FinanceAds account via API

All you need to connect your FinanceAds account with our system is to provide us with your FinanceAds User ID and API Key which you can find within the FinanceAds platform. If your API credentials are not available yet, you need to contact the FinanceAds support and they will give you the necessary credentials. Please make sure to request access rights to the Leads & Sales API prior to adding your network account(s) to wecantrack.

Once you received the necessary credentials you can fill them in within our data sources page which you can find by following this link: https://app.wecant​rack.com/user/data​-source/networks/f​inanceads/accounts​/create

Where can I find the FinanceAds User ID & API Key?

  • Log into your FinanceAds account
  • You can find your User ID within parentheses next to your user name
  • Go to Auswertungen > Ausgwetungs-API
  • If this option is not available yet, please contact support and request an API key
    • Make sure to request access rights to the Leads & Sales API prior to connecting your account
  • Click on API Key anzeigen (see red box in screenshot)

Who is the financeAds integration for

Connecting financeAds to wecantrack makes sense if you fall into any of these buckets:

  • German, Austrian, and Swiss personal-finance content sites running financeAds programs across banking, brokerage, insurance, and investment products who need per-product commission data back in Google Analytics.
  • DACH comparison sites (banking, credit cards, brokers, ETFs) with high-volume financeAds click activity who need clean SubID and User-ID attribution for paid acquisition.
  • Paid media buyers running Google Ads, Microsoft Ads, or Meta to financeAds-tracked landing pages and needing CPA, CPL, and account-opening data flowing back for DACH finance ROAS optimisation.
  • Existing wecantrack customers adding financeAds alongside other European finance networks for consolidated DACH banking and investment reporting.

financeAds affiliate network at a glance

financeAds is a German-headquartered affiliate marketing network specialised in banking, brokerage, insurance, and investment verticals across Germany, Austria, Switzerland, and the wider DACH region. Connect your financeAds publisher account to wecantrack and every commission gets matched to the click, campaign, and keyword that produced it.

  • Network type: German finance and banking affiliate network
  • Integration method: API (User ID + API Key)
  • Tracked event: Account opening, qualified lead
  • Commission models: CPA, CPL, CPS
  • Cookie window: Defined per advertiser program
  • Publisher payouts: Monthly, EUR primary
  • Program contact: Publisher dashboard at financeads.net

Frequently asked questions

Does FinanceAds support API or only Postback URL?

The financeAds connector in wecantrack runs through the API. Generate your User ID and API Key in your financeAds account, paste them into wecantrack, and conversions flow on every qualifying event.

What event does the FinanceAds integration track?

All events that financeAds reports to wecantrack via the API connection are registered as transactions in wecantrack: a completed sale or a qualified lead, with the sale amount, commission, transaction ID, and SubID.

Will my FinanceAds conversions show up in Google Ads, Microsoft Ads, and Meta?

Yes. wecantrack pushes attributed financeAds conversions into Google Ads, Microsoft Ads, and Meta Ads as website conversions through server-side connections (via API or Postbacks), matched to the click. Optimise paid campaigns on real commission revenue.

Do I need a developer to set up the FinanceAds integration?

No. Setup is copy-paste between wecantrack and your financeAds account. Most affiliates connect financeAds within a couple of minutes.

Can I track SubIDs through FinanceAds?

Yes. wecantrack captures financeAds's SubID parameters and makes them available within the dashboard and reports.

How long does FinanceAds setup take?

financeAds can be connected within a couple of minutes: paste your financeAds User ID and API Key into wecantrack, and conversions start flowing on the next financeAds event.

Advertisers within financeAds we track for our customers:

financeAds doesn't publish a public advertiser directory. The DACH banks, brokers, and insurers visible inside your dashboard depend on the products you've been approved to promote. Connect your financeAds account to wecantrack to import every active offer, SubID, and commission you have access to into your unified dashboard.

How to import FinanceAds conversions in Google Analytics?

Once you fully connected your FinanceAds accounts to wecantrack you have the possibility to let us integrate your conversions in your Google Analytics accounts. To accomplish that only two more steps are needed (JavaScript insertion and Ecommerce activation in Google Analytics accounts) which should not take longer than 10 minutes.

Do you want to learn more about our Google Analytics Integration feature? On our Google Analytics Integration page you can learn about the following:

How to import FinanceAds conversions in Google Ads?

You can choose from different methods to integrate your FinanceAds conversions into your Google Ads account, campaigns, keywords, adgroups and ads. With wecantrack you have available a Direct Google Ads integration, a Google Ads Integration via Google Analytics and an offline conversion import option. You can find out all about the setup required and the difference between them in our Google Ads integration page.

How to import FinanceAds conversions in Microsoft Ads?

Once you have connected your FinanceAds accounts and websites to our system, we can integrate affiliate conversion data coming from Microsoft Ads campaigns in your Microsoft Ads account. All you need to do is activate our Microsoft Ads integration feature and set up a conversion goal within your Microsoft Ads account and we will push the conversions to your campaigns.