Firstpromoter Postback Integration

FirstPromoter’s SaaS referral commissions land in Google Ads, Microsoft Ads, and Meta Ads with wecantrack, through API and postback connections.

All your Firstpromoter conversions in:

How to integrate Firstpromoter affiliate conversions in Google Analytics

You can now easily integrate Firstpromoter conversions in Google Analytics and other marketing tools, to achieve that we will need to attribute your affiliate sale conversion data to your traffic data. Once you have placed our JavaScript tag or installed our WordPress plugin on your website, our software will automatically place relevant SubIDs in your Firstpromoter affiliate links, which enables us to automatically match your traffic and affiliate conversion data.

The installation is done in four simple steps:

  1. Create a wecantrack account
  2. Connect your Firstpromoter account to our system via API
  3. Connect your website to our system
  4. Activate the integration feature

How to connect your Firstpromoter account via Postback URL

Within our system you can connect your Firstpromoter account via a Postback URL. You will need to generate that Postback URL on our platform and then you can place in your Firstpromoter account.

You can generate your Firstpromoter Postback URL here: https://app.wecant​rack.com/user/data​-source/networks/f​irstpromoter/accou​nts/create

How can I create a Postback URL for Firstpromoter?

How can I adjust the SubID parameter used for my Firstpromoter affiliate links?

Who is the FirstPromoter integration for

Connecting FirstPromoter to wecantrack makes sense if you fall into any of these buckets:

  • SaaS founders running their own affiliate or referral program on FirstPromoter who need per-promoter commission data back in Google Analytics.
  • Subscription apps using FirstPromoter to manage MRR-based revenue share who need clean SubID and Promoter-ID attribution alongside their Stripe data.
  • Paid media buyers driving traffic to FirstPromoter-tracked landing pages who need referral-commission data flowing back into Google Ads, Microsoft Ads, and Meta for ROAS optimisation.
  • Course creators and digital-product sellers using FirstPromoter as a Tapfiliate or Rewardful alternative who need session-level commission data in one dashboard.
  • Existing wecantrack customers adding FirstPromoter alongside their other referral and affiliate platforms.

FirstPromoter referral platform at a glance

FirstPromoter logo

FirstPromoter is a cloud-based SaaS affiliate and referral marketing platform built for SaaS, with deep Stripe integration for MRR-based commission tracking, recurring payouts, and promoter management. Connect your FirstPromoter account to wecantrack and every commission lands in Google Ads, Microsoft Ads, and Meta tied to the click that drove the signup.

  • Platform type: SaaS referral and affiliate platform
  • Integration method: Postback URL
  • Tracked event: Qualifying referral, MRR-based commission event
  • Commission models: Recurring revenue share, one-off CPA
  • Reporting granularity: Per-promoter, per-SubID, per-campaign
  • Cookie window: Configurable per campaign
  • Payouts: Configured by the merchant
  • Program contact: FirstPromoter dashboard at firstpromoter.com

Frequently asked questions

Does FirstPromoter support API or only Postback URL?

The FirstPromoter connector in wecantrack runs through a Postback URL. Generate the postback URL in wecantrack, paste it into your FirstPromoter dashboard, and conversions flow on every qualifying event.

What event does the FirstPromoter integration track?

FirstPromoter postbacks fire on three events: a new referral (signup), a new customer (first payment), or a new commission. The commission amount, conversion amount, event ID, and SubID are registered as transactions in wecantrack.

Will my FirstPromoter conversions show up in Google Ads, Microsoft Ads, and Meta?

Yes. wecantrack pushes attributed FirstPromoter conversions into Google Ads, Microsoft Ads, and Meta Ads as website conversions through server-side connections (via API or Postbacks), matched to the click. Optimise paid campaigns on real commission revenue.

Do I need a developer to set up the FirstPromoter integration?

No. Setup is copy-paste between wecantrack and your FirstPromoter dashboard, and takes a couple of minutes.

Can I track SubIDs through FirstPromoter?

Yes. wecantrack captures FirstPromoter's SubID parameters and makes them available within the dashboard and reports.

How long does FirstPromoter setup take?

FirstPromoter can be connected within a couple of minutes: configure credentials between wecantrack and FirstPromoter, and conversions start flowing on the next FirstPromoter event.

Other SaaS referral platforms we track:

AffiliateWP
Easy Affiliate
Getrewardful
LeadDyno
PartnerStack
Post Affiliate Pro
Refersion
Tapfiliate

How to import Firstpromoter conversions in Google Analytics?

Once you fully connected your Firstpromoter accounts to wecantrack you have the possibility to let us integrate your conversions in your Google Analytics accounts. To accomplish that only two more steps are needed (JavaScript insertion and Ecommerce activation in Google Analytics accounts) which should not take longer than 10 minutes.

Do you want to learn more about our Google Analytics Integration feature? On our Google Analytics Integration page you can learn about the following:

How to import Firstpromoter conversions in Google Ads?

You can choose from different methods to integrate your Firstpromoter conversions into your Google Ads account, campaigns, keywords, adgroups and ads. With wecantrack you have available a Direct Google Ads integration, a Google Ads Integration via Google Analytics and an offline conversion import option. You can find out all about the setup required and the difference between them in our Google Ads integration page.

How to import Firstpromoter conversions in Microsoft Ads?

Once you have connected your Firstpromoter accounts and websites to our system, we can integrate affiliate conversion data coming from Microsoft Ads campaigns in your Microsoft Ads account. All you need to do is activate our Microsoft Ads integration feature and set up a conversion goal within your Microsoft Ads account and we will push the conversions to your campaigns.

How to import Firstpromoter conversions in Facebook Ads manager?

Integrate all your affiliate sales into Facebook Ads Manager. That will allow you to optimize your Firstpromoter Facebook campaigns in order to achieve the best ROIs. By activating our integration, you can easily import your Firstpromoter affiliate conversion data in your Facebook Pixel via the Facebook Conversion API. Simply add your Firstpromoter account and your website to our system and we will do the rest!