Galeria API Integration

Galeria’s German department-store sales across fashion, home, and beauty flow into Google Ads, Microsoft Ads, ChatGPT and Meta Ads with wecantrack, through API and postback connections.

How to integrate Galeria conversions in Google Analytics

In order to integrate all your Galeria conversions in Google Analytics and other marketing tools, it is necessary to attribute the sales data to the traffic data. Our system automatically places SubIDs in your affiliate links, which enables us to automatically match your traffic and affiliate conversion data.

The installation is done in four simple steps:

How to connect your Galeria account via API

All you need to connect your Galeria account with our system via API is to follow the instructions in our Galeria connector which you can find by following this URL:
https://app.wecantrack.com/user/data-source/networks/galeria/accounts/create

You can give each of the data connections different names and tags which enables you to easily filter your data on account or sub account level.

Where can I find my Galeria affiliate Access Token?

  • Log into your Galeria Affiliate account
  • Go to stats – API
  • At the bottom of the page you can find the Access Token (at the bottom of “/statistic-api.do” page)

Where can I find my Galeria Affiliate User IDs?

  • Log into your Galeria Partner Affiliate account
  • You can find your User-ID on the top of the page next to “settings”

Who is the Galeria integration for

Connecting Galeria to wecantrack makes sense if you fall into any of these buckets:

  • German content sites running Galeria (Galeria Karstadt Kaufhof) affiliate links across fashion, home, beauty, and electronics who need per-order commission data back in Google Analytics.
  • DACH-region cashback and coupon operators with high-volume Galeria click activity who need clean SubID attribution for paid acquisition.
  • Paid media buyers running Google Ads, Microsoft Ads, or Meta to their own Galeria-focused content pages (Galeria's programme terms require clicks to reach galeria.de via your site's affiliate links, never as direct landings, and prohibit brand bidding) who need CPS commission data flowing back for German ROAS optimisation.
  • Lifestyle and fashion influencers promoting Galeria via Awin who need session-level commission data alongside their Awin dashboards.
  • Existing wecantrack customers adding Galeria alongside other Awin advertisers for unified Awin-platform attribution.

Galeria affiliate program at a glance

Galeria logo

Galeria (Galeria Karstadt Kaufhof) is Germany's largest department store group, with stores across major German cities and an online presence covering fashion, home, beauty, and consumer electronics. Galeria's affiliate program runs on Awin. Connect your Awin publisher account to wecantrack and every Galeria commission gets matched to the click, campaign, and keyword that produced it.

  • Brand type: German department store group
  • Affiliate network: Awin
  • Integration methods: Via Awin, API (Awin publisher API access token + your Awin Publisher ID)
  • Tracked event: Sale (order placed)
  • Commission models: CPS, percentage of order value
  • Publisher payouts: Twice a month via Awin (payments processed on the 1st and 15th)

Other Awin advertisers we track:

Adidas
AliExpress
Booking.com
Decathlon
Douglas
Dyson
Etsy
Groupon
Lidl
Nike
Samsung
Sephora UK
Sky
Tui
Uniqlo
Vodafone

How to import Galeria conversions in Google Analytics?

Once you fully connected your Galeria accounts to wecantrack you have the possibility to let us integrate your conversions in your Google Analytics accounts. To accomplish that only two more steps are needed (JavaScript insertion and Ecommerce activation in Google Analytics accounts) which should not take longer than 10 minutes.

Do you want to learn more about our Google Analytics Integration feature? On our Google Analytics Integration page you can learn about the following:

How to import Galeria conversions in Google Ads?

You can choose from different methods to integrate your Galeria conversions into your Google Ads account, campaigns, keywords, adgroups and ads. With wecantrack you have available a Direct Google Ads integration, a Google Ads Integration via Google Analytics and an offline conversion import option. You can find out all about the setup required and the difference between them in our Google Ads integration page.

How to import Galeria conversions in Microsoft Ads?

Once you have connected your Galeria accounts and websites to our system, we can integrate affiliate conversion data coming from Microsoft Ads campaigns in your Microsoft Ads account. All you need to do is activate our Microsoft Ads integration feature and set up a conversion goal within your Microsoft Ads account and we will push the conversions to your campaigns.

How to import Galeria conversions in Facebook Ads manager?

Integrate all your affiliate sales into Facebook Ads Manager. That will allow you to optimize your Galeria Facebook campaigns in order to achieve the best ROIs. By activating our integration, you can easily import your Galeria affiliate conversion data in your Facebook Pixel via the Facebook Conversion API. Simply add your Galeria account and your website to our system and we will do the rest!

Frequently Asked Questions

Galeria’s affiliate programme runs on Awin, and conversion data is pulled via the Awin API. In wecantrack, connect it through our Galeria connector with your affiliate credentials, and conversions flow on every qualifying event.
Completed purchases on galeria.de: Galeria pays a sale-percentage commission on brokered purchases tracked through basket tracking. The sale amount, commission, transaction ID, and SubID are registered as transactions in wecantrack.
Yes. wecantrack pushes attributed Galeria conversions into Google Ads, Microsoft Ads, and Meta Ads as website conversions through server-side connections (via API or Postbacks), matched to the click. Optimise paid campaigns on real commission revenue.
No. Setup is copy-paste between wecantrack and your affiliate account. Most affiliates connect Galeria within a couple of minutes.
Yes. Awin’s clickref parameters serve as SubIDs, and wecantrack registers them and makes them available within the dashboard and reports.
Galeria can be connected within a couple of minutes: add your affiliate credentials in wecantrack, and conversions start flowing on the next data sync.