Groupon API Integration

In order to integrate Groupon conversions in Google Analytics and other marketing tools, it is necessary to attribute the sales data to the traffic data. Our service automatically places SubIDs in your affiliate links, which enables us to automatically match your traffic and affiliate conversion data received via the Groupon API integration we have available.

The installation is done in four simple steps:

1. Create a wecantrack account
2. Connect your Groupon account to our system via API
3. Connect your website to our system
4. Activate the integration feature

To track all your Groupon conversions and integrate them in Google Analytics and Google Ads you need to provide us with a Reporting API Key, Authentication Token and Location for each of your Groupon accounts. Those credentials need to be filled in within our data sources page which you can find by following this link: https://app.wecantrack.com/user/data-source/networks/groupon/accounts/create

You can give each of the data connections different names and tags which enables you to easily filter your data on account or sub account level.

• Log into your Groupon affiliate publisher dashboard.
• Go to Settings > Reporting API.
• Generate a Reporting API Key.
• Copy it and paste into the wecantrack Groupon data source.

• Inside your Groupon affiliate dashboard, go to Settings > API.
• Generate an Authentication Token (this is separate from the Reporting API Key).
• Copy the token and paste it into the wecantrack Groupon data source alongside the Reporting API Key.

Connecting Groupon to wecantrack makes sense if you fall into any of these buckets:

• Deal sites, coupon operators, and local-business content publishers running Groupon affiliate links across local services, travel, and goods who need per-category commission data back in Google Analytics.
• Travel and lifestyle content sites with high-volume Groupon click activity who need clean SubID and traffic-source attribution for paid acquisition.
• Paid media buyers running Google Ads, Microsoft Ads, or Meta to Groupon landing pages and needing CPS data flowing back for ROAS optimisation.
• Affiliates promoting Groupon's travel and getaways inventory who need per-category SubID attribution alongside other OTA programs.
• Existing wecantrack customers adding Groupon alongside other deal and marketplace programs for unified consumer-deal attribution.

Groupon is a global marketplace for local experiences, travel, and goods, with an affiliate program rewarding publishers for completed bookings and purchases across thousands of cities worldwide. Connect your Groupon affiliate account to wecantrack and every commission lands in Google Ads, Microsoft Ads, and Meta tied to the click that drove the deal.

• Brand type: Global local-deal marketplace (Groupon Inc.)
• Integration method: API (Reporting API Key + Authentication Token)
• Tracked event: Completed purchase (deal, getaway, or goods order)
• Commission models: CPS, percentage of order value (varies by category)
• Reporting granularity: Per-affiliate, per-SubID, per-category
• Cookie window: Defined per program
• Publisher payouts: Monthly, multi-currency
• Program contact: Groupon affiliate dashboard