Kwanko API Integration

For us to integrate Kwanko conversions in Google Analytics and other marketing tools, it is necessary to attribute the sales data to the traffic data. Our system automatically places SubIDs in all your affiliate links, which enables us to automatically match your traffic and affiliate conversion data.

The installation is done in four simple steps:

1. Create a wecantrack account
2. Connect your Kwanko account to our system via API
3. Connect your website to our system
4. Activate the integration feature

In order to track all Kwanko conversions and integrate them in Google Analytics, Google Ads and Facebook Ads, you need to provide us with a Web Service Login and Web Service Password for each of your Kwanko accounts and the Site ID of each of your registered sites. Those credentials need to be filled in within our data sources page which you can find by following this link: https://app.wecantrack.com/user/data-source/networks/netaffiliation/accounts/create

You can give each of the data connections different names and tags which enables you to easily filter your data on account or sub account level.

Once you fully connected your Kwanko accounts to wecantrack you have the possibility to let us integrate those into your Google Analytics accounts. To accomplish that only two more steps are needed (JavaScript insertion and Ecommerce activation in Google Analytics accounts) which should not take longer than 10 minutes.

You can choose from different methods to integrate your Kwanko conversions into your Google Ads account, campaigns, keywords, adgroups and ads. With wecantrack you have available a Direct Google Ads integration, a Google Ads Integration via Google Analytics and an offline conversion import option. You can find out all about the setup required and the difference between them in our Google Ads integration page.

Once you have connected your Kwanko accounts and websites to our system, we can integrate affiliate conversion data coming from Microsoft Ads campaigns in your Microsoft Ads account. All you need to do is activate our Microsoft Ads integration feature and set up a conversion goal within your Microsoft Ads account and we will push the conversions to your campaigns.

Integrate all your affiliate sales into Facebook Ads Manager. That will allow you to optimize your Kwanko Facebook campaigns in order to achieve the best ROI’s. By activating our integration, you can easily import your Kwanko affiliate conversion data in your Facebook Pixel via the Facebook Conversion API. Simply add your Kwanko account and your website to our system and we will do the rest!

Connecting Kwanko to wecantrack is worth it if you fall into any of these buckets:

• European publishers running Kwanko links across multiple advertisers (retail, automotive, finance, insurance, travel) who need per-merchant revenue back in their analytics.
• Cashback and coupon sites running Kwanko (Netaffiliation) programs for French, Iberian, Italian, Benelux, and Brazilian brands who need clean attribution for paid acquisition.
• Paid media buyers running Google Ads, Microsoft Ads, or Meta to Kwanko-tracked landing pages and needing commission data back in the ad platform for ROAS optimisation.
• Affiliate agencies managing multi-market Kwanko portfolios who need clean per-publisher, per-site, and per-SubID attribution for client reporting.
• Existing wecantrack customers adding Kwanko alongside other networks they already pull data from.

Kwanko (formerly Netaffiliation) is a leading European performance marketing network covering retail, automotive, finance, insurance, travel, and telco verticals across France, Spain, Portugal, Italy, Brazil, and Benelux. Connect your Kwanko publisher account to wecantrack and every Kwanko commission gets matched to the click, campaign, and keyword that produced it.

• Network type: Multi-advertiser European affiliate network (B2C and B2B)
• Integration methods: Web Service API (recommended) or Postback URL
• Tracked event: Sale or lead, depending on the advertiser program
• Commission models: CPS (revenue share), CPA, CPL, set per advertiser
• Reporting granularity: Per-advertiser, per-publisher, per-site, per-SubID
• Cookie window: Defined per advertiser (commonly 7 to 30 days)
• Publisher payouts: Monthly, EUR primary, multi-currency available
• Program contact: Publisher dashboard at platform.kwanko.com