It is now simple to integrate Lazada conversions into Google Analytics and other marketing platforms. In order to do so, we must match your affiliate sale conversion data with your traffic data. By installing our JavaScript tag or WordPress plugin on your website, our system will automatically add the necessary SubIDs to your Lazada affiliate links. This allows us to accurately match your traffic and affiliate conversion data.
The installation is done in four simple steps:
Within our system you can connect your Lazada account via a Postback URL. You will need to generate that Postback URL on our platform and then you can place in your Lazada account.
You can generate your Lazada Postback URL here: https://app.wecantrack.com/user/data-source/networks/lazada/accounts/create
Lazada passes SubIDs via a configurable macro on affiliate links. wecantrack automatically injects its tracking SubID into the default parameter (commonly subid). Edit the SubID selector inside your Lazada data source settings if your account uses a different macro name.
Connecting Lazada to wecantrack makes sense if you fall into any of these buckets:
Lazada is one of Southeast Asia's largest B2C marketplaces (Alibaba Group), operating across Indonesia, Malaysia, Philippines, Thailand, Singapore, and Vietnam with millions of products in electronics, fashion, beauty, and home. The Lazada Affiliate Program rewards publishers for completed orders. Connect your Lazada Affiliate account to wecantrack and every commission lands in Google Ads, Microsoft Ads, and Meta tied to the click that drove the order.
Once you fully connected your Lazada accounts to wecantrack you have the possibility to let us integrate your conversions in your Google Analytics accounts. To accomplish that only two more steps are needed (JavaScript insertion and Ecommerce activation in Google Analytics accounts) which should not take longer than 10 minutes.
Would you like to get more information on how to automatically import affiliate conversion data in Google Analytics? On our Google Analytics Integration page you can find everything you need to know about connecting affiliate networks with Google Analytics:You can choose from different methods to integrate your Lazada conversions into your Google Ads account, campaigns, keywords, adgroups and ads. With wecantrack you have available a Direct Google Ads integration, a Google Ads Integration via Google Analytics and an offline conversion import option. You can find out all about the setup required and the difference between them in our Google Ads integration page.
Once you have connected your Lazada accounts and websites to our system, we can integrate affiliate conversion data coming from Microsoft Ads campaigns in your Microsoft Ads account. All you need to do is activate our Microsoft Ads integration feature and set up a conversion goal within your Microsoft Ads account and we will push the conversions to your campaigns.
Integrate all your affiliate sales into Facebook Ads Manager. That will allow you to optimize your Lazada Facebook campaigns in order to achieve the best ROIs. By activating our integration, you can easily import your Lazada affiliate conversion data in your Facebook Pixel via the Facebook Conversion API. Simply add your Lazada account and your website to our system and we will do the rest!
Grow your affiliate income with affiliate conversion tracking in tools like Google Analytics, Google Ads, Microsoft Ads, Facebook Ads and more.
