Lazada Postback Integration

Connect all your Lazada affiliate sales and lead data with custom dashboards and integrate it in your marketing tools so you can focus on improving your campaigns and marketing performance.

All your Lazada conversions in:

How to integrate Lazada affiliate conversions in Google Analytics?

It is now simple to integrate Lazada conversions into Google Analytics and other marketing platforms. In order to do so, we must match your affiliate sale conversion data with your traffic data. By installing our JavaScript tag or WordPress plugin on your website, our system will automatically add the necessary SubIDs to your Lazada affiliate links. This allows us to accurately match your traffic and affiliate conversion data.

The installation is done in four simple steps:

  1. Create a wecantrack account
  2. Connect your Lazada account to our system via API
  3. Connect your website to our system
  4. Activate the integration feature

How to connect your Lazada account via Postback URL

Within our system you can connect your Lazada account via a Postback URL. You will need to generate that Postback URL on our platform and then you can place in your Lazada account.

You can generate your Lazada Postback URL here:

How can I create a Postback URL for Lazada?

How can I adjust the SubID parameter used for my Lazada affiliate links?

How to import Lazada conversions in Google Analytics?

Once you fully connected your Lazada accounts to wecantrack you have the possibility to let us integrate your conversions in your Google Analytics accounts. To accomplish that only two more steps are needed (JavaScript insertion and Ecommerce activation in Google Analytics accounts) which should not take longer than 10 minutes.

Do you want to learn more about our Google Analytics Integration feature? On our Google Analytics Integration page you can learn about the following:

How to import Lazada conversions in Google Ads?

You can choose from different methods to integrate your Lazada conversions into your Google Ads account, campaigns, keywords, adgroups and ads. With wecantrack you have available a Direct Google Ads integration, a Google Ads Integration via Google Analytics and an offline conversion import option. You can find out all about the setup required and the difference between them in our Google Ads integration page.

How to import Lazada conversions in Microsoft Ads?

Once you have connected your Lazada accounts and websites to our system, we can integrate affiliate conversion data coming from Microsoft Ads campaigns in your Microsoft Ads account. All you need to do is activate our Microsoft Ads integration feature and set up a conversion goal within your Microsoft Ads account and we will push the conversions to your campaigns.

How to import Lazada conversions in Facebook Ads manager?

Integrate all your affiliate sales into Facebook Ads Manager. That will allow you to optimize your Lazada Facebook campaigns in order to achieve the best ROIs. By activating our integration, you can easily import your Lazada affiliate conversion data in your Facebook Pixel via the Facebook Conversion API. Simply add your Lazada account and your website to our system and we will do the rest!