Linktrust Postback Integration

LinkTrust’s tracking-platform conversions feed into Google Ads, Microsoft Ads, and Meta inside wecantrack, attributed per SubID and offer.

All your Linktrust conversions in:

How to integrate Linktrust conversions in Google Analytics

If you wish to integrate all your Linktrust conversions in Google Analytics and other marketing tools, it is necessary to attribute the sales data to the traffic data. Our system automatically places SubIDs in your affiliate links, which enables us to automatically match your traffic and affiliate conversion data.

The installation is done in four simple steps:

  1. Create a wecantrack account
  2. Connect your Linktrust account to our system via API
  3. Connect your website to our system
  4. Activate the integration feature

How to connect your Linktrust account via Postback

All you need to connect your Linktrust account with our system via Postback is to follow the instructions in our Linktrust connector which you can find by following this URL:
https://app.wecantrack.com/user/data-source/networks/linktrust/accounts/create

How can I create a Postback URL for Linktrust?

  • Log into your wecantrack account and go to Data Sources > Affiliate Networks > LinkTrust.
  • Click + Add New Account and select Postback.
  • Give the account a name (this appears in your reports).
  • Click Generate Postback URL and copy it.
  • Log into your LinkTrust dashboard, paste the URL into the Postback URL field, and save.

Who this Linktrust integration is for

Connecting LinkTrust to wecantrack makes sense if you fall into any of these buckets:

  • Performance networks operating their offer wall on LinkTrust who need clean attribution from LinkTrust click data into their paid acquisition platforms.
  • Affiliates promoting brands whose programs run on LinkTrust who need per-offer commission data back in Google Analytics.
  • Paid media buyers driving traffic to LinkTrust-tracked offers who need conversion data flowing back for ROAS optimisation.
  • Lead-gen operators using LinkTrust's tracking and call-tracking infrastructure who need session-level revenue data unified with their primary dashboards.
  • Existing wecantrack customers adding LinkTrust alongside other tracking platforms (CAKE, TUNE, Affise, Everflow) for unified cross-platform attribution.

LinkTrust tracking platform at a glance

LinkTrust logo

LinkTrust is a self-hosted performance marketing and lead-distribution tracking platform used by networks, advertisers, and lead-gen operators across multiple verticals. Connect your LinkTrust account to wecantrack and every conversion lands in Google Ads, Microsoft Ads, and Meta tied to the click that produced it.

  • Platform type: Self-hosted performance tracking platform
  • Integration method: Postback URL
  • Tracked event: Sale, lead, install, or custom action, depending on offer
  • Commission models: CPA, CPS, CPL, CPI, RevShare
  • Reporting granularity: Per-offer, per-affiliate, per-SubID, per-source
  • Cookie window: Defined per program by the LinkTrust operator
  • Payouts: Defined per program, multi-currency
  • Program contact: LinkTrust dashboard (per operator)

Frequently asked questions

Does LinkTrust support API or only Postback URL?

On LinkTrust, the integration with wecantrack runs through Postback URL. Generate the credentials in wecantrack (or LinkTrust), paste them in the other system, and conversions flow on every qualifying event.

What event does the LinkTrust integration track?

Whatever the LinkTrust offer is configured to fire on: a completed sale, a qualified lead, or a custom event. Sale amount, commission, transaction ID, and SubID flow through to wecantrack.

Will my LinkTrust conversions show up in Google Ads, Microsoft Ads, and Meta?

Yes. wecantrack pushes attributed LinkTrust conversions into Google Ads, Microsoft Ads, and Meta as offline conversions or server-side events, matched to the click. Optimise paid campaigns on real commission revenue.

Do I need a developer to set up the LinkTrust integration?

No. Setup is copy-paste between wecantrack and your LinkTrust dashboard. Most affiliates connect LinkTrust in under fifteen minutes.

Can I track SubIDs through LinkTrust?

Yes. wecantrack preserves LinkTrust's SubID parameters and passes them through to Google Analytics, Google Ads, Microsoft Ads, and Meta.

How long does LinkTrust setup take?

Ten to fifteen minutes end to end: configure credentials between wecantrack and LinkTrust, and conversions start flowing on the next LinkTrust event.

Networks and brands running on LinkTrust we track for our customers:

LinkTrust doesn't publish a public advertiser directory. The offers visible inside your dashboard depend on which LinkTrust operator you partner with and the verticals you've been approved for. Connect your LinkTrust account to wecantrack to import every active offer, SubID, and commission you have access to into your unified dashboard.

How to import Linktrust conversions in Google Analytics?

Once you fully connected your Linktrust accounts to wecantrack you have the possibility to let us integrate your conversions in your Google Analytics accounts. To accomplish that only two more steps are needed (JavaScript insertion and Ecommerce activation in Google Analytics accounts) which should not take longer than 10 minutes.

Would you like to get more information on how to automatically import affiliate conversion data in Google Analytics? On our Google Analytics Integration page you can find everything you need to know about connecting affiliate networks with Google Analytics:

How to import Linktrust conversions in Google Ads?

You can choose from different methods to integrate your Linktrust conversions into your Google Ads account, campaigns, keywords, adgroups and ads. With wecantrack you have available a Direct Google Ads integration, a Google Ads Integration via Google Analytics and an offline conversion import option. You can find out all about the setup required and the difference between them in our Google Ads integration page.

How to import Linktrust conversions in Microsoft Ads?

Once you have connected your Linktrust accounts and websites to our system, we can integrate affiliate conversion data coming from Microsoft Ads campaigns in your Microsoft Ads account. All you need to do is activate our Microsoft Ads integration feature and set up a conversion goal within your Microsoft Ads account and we will push the conversions to your campaigns.

How to import Linktrust conversions in Facebook Ads manager?

Integrate all your affiliate sales into Facebook Ads Manager. That will allow you to optimize your Linktrust Facebook campaigns in order to achieve the best ROIs. By activating our integration, you can easily import your Linktrust affiliate conversion data in your Facebook Pixel via the Facebook Conversion API. Simply add your Linktrust account and your website to our system and we will do the rest!