Lomadee Postback Integration

Lomadee’s Brazilian retail and travel commissions feed into Google Ads, Microsoft Ads, and Meta Ads with wecantrack, through API and postback connections.

All your Lomadee conversions in:

How to integrate Lomadee affiliate conversions in Google Analytics

In order to integrate Lomadee affiliate conversions in Google Analytics, Google Ads and other marketing platforms, we will attribute your affiliate conversion data to your traffic data. Once you placed our JavaScript tag or installed our WordPress plugin on your website, our software automatically places SubIDs (mdasc) with unique click IDs in your Lomadee affiliate links, which enables us to automatically match your traffic and affiliate conversion data.

The installation is done in four simple steps:

How to connect your Lomadee account via API

All you need to connect your Lomadee account with our system is to generate a Postback URL on our platform which you will then place in your Lomadee affiliate network account. You can generate your Lomadee Postback URL here: https://app.wecantrack.com/user/data-source/networks/lomadee/accounts/create

How can I create a Postback URL for Lomadee?

Log into your We Can Track account
Go to Data Sources > Affiliate Networks > Lomadee you can also follow this link:
https://app.wecantrack.com/user/data-source/networks/lomadee/accounts
Click on + Add New Account
Give the network account a name of your choice (this name will appear in your reports)
Click on Generate Postback URL

Connect Lomadee

Who is the Lomadee integration for

Connecting Lomadee to wecantrack makes sense if you fall into any of these buckets:

Brazilian content sites and Portuguese-language review blogs running Lomadee programs across retail, fashion, travel, and finance who need per-merchant commission data back in Google Analytics.
Brazilian cashback and coupon operators with high-volume Lomadee click activity who need clean SubID attribution for paid acquisition.
Paid media buyers running Google Ads, Microsoft Ads, or Meta to Lomadee-tracked landing pages and needing CPS commission data flowing back for Brazilian ROAS optimisation.
Influencers and YouTube creators promoting Brazilian retailers through Lomadee who need session-level commission data unified with their Lomadee dashboards.
Existing wecantrack customers adding Lomadee alongside other LATAM networks for unified Brazilian and Portuguese-language affiliate data.

Lomadee affiliate network at a glance

Lomadee is Brazil's largest performance marketing network (owned by the A&EIGHT group; originally launched by Grupo Buscapé in 2009), covering retail, fashion, travel, finance, and lifestyle merchants across Portuguese-language markets. Connect your Lomadee publisher account to wecantrack and every commission gets matched to the click, campaign, and keyword that produced it.

Network type: Brazilian multi-advertiser affiliate network
Integration methods: Postback URL
Tracked event: Sale or lead, depending on the merchant program
Commission models: CPS, CPA, CPL
Reporting granularity: Per-merchant, per-affiliate, per-SubID
Program contact: Publisher dashboard at lomadee.com

Frequently asked questions

Does Lomadee support API or only Postback URL?

The Lomadee connector in wecantrack runs through a Postback URL. Generate the postback URL in wecantrack, paste it into your Lomadee dashboard, and conversions flow on every qualifying event.

What event does the Lomadee integration track?

All events that Lomadee reports to wecantrack via the Postback connection are registered as transactions in wecantrack: a completed sale or a qualified lead, with the sale amount, commission, transaction ID, and SubID.

Will my Lomadee conversions show up in Google Ads, Microsoft Ads, and Meta?

Yes. wecantrack pushes attributed Lomadee conversions into Google Ads, Microsoft Ads, and Meta Ads as website conversions through server-side connections (via API or Postbacks), matched to the click. Optimise paid campaigns on real commission revenue.

Do I need a developer to set up the Lomadee integration?

No. The postback URL is copy-paste: generate it in wecantrack, save it in your Lomadee dashboard. Most affiliates connect Lomadee within a couple of minutes.

Can I track SubIDs through Lomadee?

Yes. wecantrack captures Lomadee's SubID parameters and makes them available within the dashboard and reports.

How long does Lomadee setup take?

Lomadee can be connected within a couple of minutes: generate the postback URL in wecantrack, paste it into Lomadee, and conversions start flowing on the next Lomadee event.

Advertisers within Lomadee we track for our customers:

Lomadee publishes a public advertiser directory at lomadee.com.br/anunciante, but the programs you can promote still depend on which you've been approved for. Connect your Lomadee account to wecantrack to import every active offer, SubID, and commission you have access to into your unified dashboard.

How to import Lomadee conversions in Google Analytics?

Once you fully connected your Lomadee accounts to wecantrack you have the possibility to let us integrate your conversions in your Google Analytics accounts. To accomplish that only two more steps are needed (JavaScript insertion and Ecommerce activation in Google Analytics accounts) which should not take longer than 10 minutes.

Would you like to get more information on how to automatically import affiliate conversion data in Google Analytics? On our Google Analytics Integration page you can find everything you need to know about connecting affiliate networks with Google Analytics:

How to import Lomadee conversions in Google Ads?

You can choose from different methods to integrate your Lomadee conversions into your Google Ads account, campaigns, keywords, adgroups and ads. With wecantrack you have available a Direct Google Ads integration, a Google Ads Integration via Google Analytics and an offline conversion import option. You can find out all about the setup required and the difference between them in our Google Ads integration page.

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