New American Funding Postback Integration

New American Funding’s mortgage-lead CPA payouts feed into Google Ads, Microsoft Ads, and Meta inside wecantrack, attributed per SubID and lead source.

All your New American Funding conversions in:

How to integrate New American Funding affiliate conversions in Google Analytics

If you wish to integrate New American Funding conversions in Google Analytics and other marketing tools, we will need to attribute your affiliate conversion data to your traffic data. Once you placed our JavaScript tag or installed our WordPress plugin on your website, our software automatically places relevant SubIDs in your New American Funding affiliate links, which enables us to automatically match your traffic and affiliate conversion data.

The installation is done in four simple steps:

  1. Create a wecantrack account
  2. Connect your New American Funding account to our system via API
  3. Connect your website to our system
  4. Activate the integration feature

How to connect your New American Funding account via Postback URL

Everything you need to do in order to connect your New American Funding account with our system is generate a Postback URL on our platform which you will then place in your New American Funding affiliate network account. You can generate your New American Funding Postback URL here: https://app.wecantrack.com/user/data-source/networks/new-american-funding/accounts/create

How can I create a Postback URL for New American Funding?

  • Log into your wecantrack account and go to Data Sources > Affiliate Networks > New American Funding.
  • Click + Add New Account and select Postback.
  • Give the account a name (this appears in your reports).
  • Click Generate Postback URL and copy it.
  • Log into your New American Funding dashboard, paste the URL into the Postback URL field, and save.

Who this New American Funding integration is for

Connecting New American Funding to wecantrack makes sense if you fall into any of these buckets:

  • US mortgage and home-finance content sites running New American Funding lead-gen offers who need per-lead commission data back in Google Analytics.
  • Real-estate and personal-finance comparison operators with high-volume New American Funding click activity who need clean SubID attribution.
  • Paid media buyers running Google Ads, Microsoft Ads, or Meta to New American Funding landing pages and needing approved-lead CPA data flowing back for compliant mortgage ROAS optimisation.
  • Lead-buying operators using New American Funding alongside other mortgage and home-equity programs who need per-buyer attribution.
  • Existing wecantrack customers adding New American Funding alongside other US finance networks for consolidated consumer-finance reporting.

New American Funding affiliate program at a glance

New American Funding is a major US mortgage and home-finance lender, with an affiliate and lead-gen program for publishers in real estate, mortgage, and personal-finance verticals. Connect your New American Funding affiliate account to wecantrack and every approved-lead commission lands in Google Ads, Microsoft Ads, and Meta tied to the click that drove it.

  • Brand type: US mortgage and home-finance lender
  • Integration method: Postback URL
  • Tracked event: Approved mortgage lead or funded loan
  • Commission models: CPL, CPA
  • Reporting granularity: Per-affiliate, per-SubID, per-loan-type
  • Cookie window: Defined per offer
  • Publisher payouts: Net 30, USD
  • Program contact: New American Funding affiliate dashboard

Frequently asked questions

Does New American Funding support API or only Postback URL?

On New American Funding, the integration with wecantrack runs through Postback URL. Generate the credentials in wecantrack (or New American Funding), paste them in the other system, and conversions flow on every qualifying event.

What event does the New American Funding integration track?

Whatever the New American Funding offer is configured to fire on: a completed sale, a qualified lead, or a custom event. Sale amount, commission, transaction ID, and SubID flow through to wecantrack.

Will my New American Funding conversions show up in Google Ads, Microsoft Ads, and Meta?

Yes. wecantrack pushes attributed New American Funding conversions into Google Ads, Microsoft Ads, and Meta as offline conversions or server-side events, matched to the click. Optimise paid campaigns on real commission revenue.

Do I need a developer to set up the New American Funding integration?

No. Setup is copy-paste between wecantrack and your New American Funding dashboard. Most affiliates connect New American Funding in under fifteen minutes.

Can I track SubIDs through New American Funding?

Yes. wecantrack preserves New American Funding's SubID parameters and passes them through to Google Analytics, Google Ads, Microsoft Ads, and Meta.

How long does New American Funding setup take?

Ten to fifteen minutes end to end: configure credentials between wecantrack and New American Funding, and conversions start flowing on the next New American Funding event.

Advertisers within New American Funding we track for our customers:

New American Funding doesn't publish a public advertiser directory. New American Funding is a single mortgage lender, not a network; the offer types and payouts depend on the products you've been approved to promote. Connect your New American Funding account to wecantrack to import every active offer, SubID, and commission you have access to into your unified dashboard.

How to import New American Funding conversions in Google Analytics?

Once you fully connected your New American Funding accounts to wecantrack you have the possibility to let us integrate your conversions in your Google Analytics accounts. To accomplish that only two more steps are needed (JavaScript insertion and Ecommerce activation in Google Analytics accounts) which should not take longer than 10 minutes.

Do you want to learn more about our Google Analytics Integration feature? On our Google Analytics Integration page you can learn about the following:

How to import New American Funding conversions in Google Ads?

You can choose from different methods to integrate your New American Funding conversions into your Google Ads account, campaigns, keywords, adgroups and ads. With wecantrack you have available a Direct Google Ads integration, a Google Ads Integration via Google Analytics and an offline conversion import option. You can find out all about the setup required and the difference between them in our Google Ads integration page.

How to import New American Funding conversions in Microsoft Ads?

Once you have connected your New American Funding accounts and websites to our system, we can integrate affiliate conversion data coming from Microsoft Ads campaigns in your Microsoft Ads account. All you need to do is activate our Microsoft Ads integration feature and set up a conversion goal within your Microsoft Ads account and we will push the conversions to your campaigns.

How to import New American Funding conversions in Facebook Ads manager?

Integrate all your affiliate sales into Facebook Ads Manager. That will allow you to optimize your New American Funding Facebook campaigns in order to achieve the best ROIs. By activating our integration, you can easily import your New American Funding affiliate conversion data in your Facebook Pixel via the Facebook Conversion API. Simply add your New American Funding account and your website to our system and we will do the rest!