Optimise Media API Integration

Optimise Media’s APAC and UK retail commissions feed into Google Ads, Microsoft Ads, ChatGPT and Meta Ads with wecantrack, through API and postback connections.

Connect Optimise to Claude and ChatGPT with MCP

Once Optimise is connected to wecantrack, your commissions are attributed to the source and campaign behind them. Through the MCP connector, Claude, ChatGPT and other MCP assistants can read that data, so you can ask which markets and advertisers drive growth and turn it into a briefing.

How to integrate Optimise Media affiliate conversions in Google Analytics

In order to integrate Optimise Media affiliate conversions in Google Analytics, Google Ads and other marketing tools we need to attribute your affiliate conversion data to your traffic data. Once you placed our JavaScript tag or installed our WordPress plugin on your websites, our software will automatically place SubIDs with unique click IDs in your Optimise Media affiliate links. With these click IDs our system will automatically match your traffic and affiliate conversion data.

The installation is done in four simple steps:

  1. Create a wecantrack account
  2. Connect your Optimise Media account to our system via API
  3. Connect your website to our system
  4. Activate the integration feature

How to connect your Optimise Media account via API

All you need to connect your Optimise Media account with We Can Track is provide our system with your Optimise Media Account ID, Agency and API Key. You can fill in your Optimise Media API credentials here: https://app.wecant​rack.com/user/data​-source/networks/o​ptimise/accounts

Where can I find my Optimise Media Account ID & Agency?

  • Log into your Optimise Media account
  • Go to Settings (after clicking the profile icon in the top right corner)
  • Under Contacts you can find your Account IDs
  • On the top in the drop down menu you can find the Agency

Where can I find my Optimise Media Traffic Source URLs?

Who is the Optimise Media integration for

Connecting Optimise Media to wecantrack makes sense if you fall into any of these buckets:

  • UK, Indian, and APAC content sites running Optimise Media programs across retail, finance, and travel who need per-merchant revenue back in Google Analytics.
  • Regional cashback and coupon operators with high-volume Optimise Media click activity who need clean SubID and Traffic-Source-URL attribution.
  • Paid media buyers running Google Ads, Microsoft Ads, or Meta to Optimise Media-tracked landing pages and needing CPS data flowing back for regional ROAS optimisation.
  • Multi-region affiliate operators managing Optimise Media portfolios across UK, India, and Southeast Asia who need clean per-country attribution.
  • Existing wecantrack customers adding Optimise Media alongside other APAC and UK networks for unified affiliate data.

Optimise Media affiliate network at a glance

Optimise Media is a global performance marketing network with strong presence across the UK, India, and APAC markets, covering retail, finance, and travel verticals. Connect your Optimise Media publisher account to wecantrack and every commission gets matched to the click, campaign, and keyword that produced it.

  • Network type: UK + APAC multi-advertiser affiliate network
  • Integration method: API (Account ID + Agency + Traffic Source URLs)
  • Tracked event: Sale or lead, depending on the merchant program
  • Commission models: CPS, CPA, CPL
  • Reporting granularity: Per-merchant, per-affiliate, per-Traffic-Source, per-SubID
  • Publisher payouts: Every 2 weeks (fortnightly), with Faster Payments and Express Pay options, multi-currency (for example GBP, INR, SGD, USD)
  • Program contact: Optimise Media publisher dashboard

Frequently asked questions

Does Optimise Media support API or only Postback URL?

The Optimise Media connector in wecantrack runs through the API: add your Optimise Media credentials in our connector, and conversions flow on every qualifying event.

What event does the Optimise Media integration track?

All events that Optimise Media reports to wecantrack are registered as transactions in wecantrack: a completed sale or a qualified lead, with the sale amount, commission, transaction ID, and SubID.

Will my Optimise Media conversions show up in Google Ads, Microsoft Ads, and Meta?

Yes. wecantrack pushes attributed Optimise Media conversions into Google Ads, Microsoft Ads, and Meta Ads as website conversions through server-side connections (via API or Postbacks), matched to the click. Optimise paid campaigns on real commission revenue.

Do I need a developer to set up the Optimise Media integration?

No. Setup is copy-paste between wecantrack and your Optimise Media account. Most affiliates connect Optimise Media within a couple of minutes.

Can I track SubIDs through Optimise Media?

Yes. wecantrack captures Optimise Media's SubID parameters and makes them available within the dashboard and reports.

How long does Optimise Media setup take?

Optimise Media can be connected within a couple of minutes: add your credentials in wecantrack, and conversions start flowing on the next Optimise Media event.

Advertisers within Optimise Media we track for our customers:

Optimise Media publishes a public advertiser directory by vertical, but which merchants and commissions you can promote depends on the programs you've been approved for. The UK and APAC merchants visible inside your dashboard depend on which programs you've been approved for. Connect your Optimise Media account to wecantrack to import every active offer, SubID, and commission you have access to into your unified dashboard.

How to import Optimise Media conversions in Google Analytics?

Once you fully connected your Optimise Media accounts to wecantrack you have the possibility to let us integrate your conversions in your Google Analytics accounts. To accomplish that only two more steps are needed (JavaScript insertion and Ecommerce activation in Google Analytics accounts) which should not take longer than 10 minutes.

Would you like to get more information on how to automatically import affiliate conversion data in Google Analytics? On our Google Analytics Integration page you can find everything you need to know about connecting affiliate networks with Google Analytics:

How to import Optimise Media conversions in Google Ads?

You can choose from different methods to integrate your Optimise Media conversions into your Google Ads account, campaigns, keywords, adgroups and ads. With wecantrack you have available a Direct Google Ads integration, a Google Ads Integration via Google Analytics and an offline conversion import option. You can find out all about the setup required and the difference between them in our Google Ads integration page.