Otto API Integration

In order to integrate Otto affiliate conversions in Google Analytics and other marketing tools, it is necessary to attribute the sales data to the traffic data. Our system automatically places SubIDs in all your affiliate links, which enables us to automatically match your traffic and affiliate conversion data.

The installation is done in four simple steps:

1. Create a wecantrack account
2. Connect your Otto account to our system via API
3. Connect your website to our system
4. Activate the integration feature

Otto Partner Affiliate program is powered by the Easy Marketing platform for advertisers. To track all your Otto Affiliate conversions you need to provide us with an Access Token, User ID, Advertiser Domain and Currency for each of your Otto Affiliate accounts. Those credentials need to be filled in within our data sources page (Easy Marketing integration) which you can find by following this link: https://app.wecantrack.com/user/data-source/networks/otto/accounts/create

You can give each of the data connections different names and tags which enables you to easily filter your data on account or sub account level.

• Otto's affiliate program runs on Awin, so the Access Token is the Awin Personal Access Token.
• Log into your Awin publisher dashboard.
• Go to Account > Web Services and generate a Personal Access Token.
• Copy the token and paste it into the wecantrack Otto data source.

• Your Awin User IDs (Website IDs) are listed under Account > Network Profile.
• Copy the relevant Website IDs and paste them into the wecantrack Otto data source.

Once you fully connected your Otto affiliate accounts to wecantrack you have the possibility to let us integrate those into your Google Analytics accounts. To accomplish that only two more steps are needed (JavaScript insertion and Ecommerce activation in Google Analytics accounts) which should not take longer than 10 minutes.

You can choose from different methods to integrate your Otto affiliate conversions into your Google Ads account. With wecantrack you have available a Direct Google Ads integration, a Google Ads Integration via Google Analytics and an offline conversion import option. Now you can optimise and scale up your Otto Google Ads campaigns based on the actual conversion data. Find out all about the setup required and the difference between them in our Google Ads integration page.

Once you have connected your Otto affiliate accounts and websites to our system, we can integrate affiliate conversion data coming from Microsoft Ads campaigns in your Microsoft Ads account. All you need to do is activate our Microsoft Ads integration feature and set up a conversion goal within your Microsoft Ads account and we will push the conversions to your campaigns.

Integrate all your Otto affiliate program sales into Facebook Ads Manager. By activating our integration, you can easily import your Otto affiliate conversion data in your Facebook Pixel via the Facebook Conversion API. Simply add your Otto partner account and your website to our system and we will do the rest!

Connecting Otto to wecantrack makes sense if you fall into any of these buckets:

• German content sites and DACH bloggers running Otto affiliate links across fashion, home, electronics, and furniture who need per-order commission data back in Google Analytics.
• DACH cashback and coupon operators with high-volume Otto click activity who need clean SubID attribution for paid acquisition.
• Paid media buyers running Google Ads, Microsoft Ads, or Meta to Otto landing pages and needing CPS commission data flowing back for German-market ROAS optimisation.
• Lifestyle and home content publishers using Awin to promote Otto who need session-level commission data alongside their Awin dashboards.
• Existing wecantrack customers adding Otto alongside other Awin DACH advertisers (Douglas, Galeria) for unified Awin-platform attribution.

Otto is one of Germany's largest online retailers (Otto Group), with strong positioning in fashion, home, furniture, and consumer electronics across the DACH region. Otto's affiliate program runs on Awin. Connect your Awin publisher account to wecantrack and every Otto commission gets matched to the click, campaign, and keyword that produced it.

• Brand type: German online retailer (Otto Group)
• Affiliate network: Awin
• Integration methods: Via Awin, API (Personal Access Token + Website IDs) or Postback URL
• Tracked event: Sale (order placed)
• Commission models: CPS, percentage of order value
• Reporting granularity: Per-affiliate, per-Website-ID, per-SubID
• Cookie window: 30 days (Awin standard)
• Publisher payouts: Monthly via Awin, EUR primary