PartnerStack API Integration

PartnerStack’s B2B SaaS partner commissions across thousands of vendors flow into Google Ads, Microsoft Ads, and Meta inside wecantrack, attributed per vendor and SubID.

All your PartnerStack conversions in:

How to integrate PartnerStack affiliate conversions in Google Analytics

To integrate your PartnerStack conversions with Google Analytics and other marketing tools, we need to match your sales data to your traffic data. This can be done by using the automatic SubIDs placed in your PartnerStack affiliate links by our service. These SubIDs allow us to automatically match your traffic and affiliate conversion data, enabling you to track and analyze the performance of your marketing campaigns more effectively.

The installation is done in four simple steps:

  1. Create a wecantrack account
  2. Connect your PartnerStack account to our system via API
  3. Connect your website to our system
  4. Activate the integration feature

How to connect your PartnerStack account via API

To track all your PartnerStack conversions you need to provide us with the API Key for each of your PartnerStack accounts. Those credentials need to be filled in within our data sources page which you can find by following this link: https://app.wecantrack.com/user/data-source/networks/partnerstack/accounts/create

You can give each of the data connections different names and tags which enables you to easily filter your data on account or sub account level.

Where can I find the Partnerstack API Key?

  • Log into your PartnerStack publisher dashboard at app.partnerstack.com.
  • Go to Settings > API.
  • Generate an API Key.
  • Copy the key and paste it into the wecantrack PartnerStack data source.
  • Log into your Partnerstack account
  • On the top right of your account, click on your account name > Settings
  • On your settings page go to "API"
  • Here you can create a new API key or copy an existing one
  • Place the API Key in your wecantrack account

Who this PartnerStack integration is for

Connecting PartnerStack to wecantrack makes sense if you fall into any of these buckets:

  • B2B content sites and SaaS review blogs running PartnerStack programs across hundreds of B2B vendors (Notion, Canva, Webflow, ClickUp, Loom) who need per-vendor commission data back in Google Analytics.
  • B2B comparison and software-discovery operators with high-volume PartnerStack click activity who need clean SubID and Vendor-ID attribution for paid acquisition.
  • Paid media buyers running Google Ads, Microsoft Ads, or Meta to PartnerStack-tracked SaaS landing pages and needing CPA and recurring-commission data flowing back for B2B ROAS optimisation.
  • Solopreneurs and operator-led affiliates monetising B2B newsletters and review sites via PartnerStack who need session-level commission data unified with their PartnerStack dashboards.
  • Existing wecantrack customers adding PartnerStack alongside other SaaS referral platforms (FirstPromoter, Tapfiliate, Refersion) for unified B2B-affiliate reporting.

PartnerStack affiliate platform at a glance

PartnerStack logo

PartnerStack is the leading B2B SaaS partnership management platform, used by hundreds of vendors to manage affiliate, referral, and reseller programs across Notion, Canva, Webflow, ClickUp, Loom, Asana, and many more. Connect your PartnerStack publisher account to wecantrack and every commission gets matched to the click, campaign, and keyword that produced it.

  • Platform type: B2B SaaS partnership management platform
  • Integration method: API (API Key)
  • Tracked event: Qualifying B2B signup, qualified trial, paid conversion
  • Commission models: CPA, recurring revenue share (MRR-based)
  • Reporting granularity: Per-vendor, per-affiliate, per-SubID
  • Cookie window: Defined per vendor
  • Publisher payouts: Monthly, multi-currency
  • Program contact: Publisher dashboard at app.partnerstack.com

Frequently asked questions

Does PartnerStack support API or only Postback URL?

On PartnerStack, the integration with wecantrack runs through the API. Generate the credentials in wecantrack (or PartnerStack), paste them in the other system, and conversions flow on every qualifying event.

What event does the PartnerStack integration track?

Whatever the PartnerStack offer is configured to fire on: a completed sale, a qualified lead, or a custom event. Sale amount, commission, transaction ID, and SubID flow through to wecantrack.

Will my PartnerStack conversions show up in Google Ads, Microsoft Ads, and Meta?

Yes. wecantrack pushes attributed PartnerStack conversions into Google Ads, Microsoft Ads, and Meta as offline conversions or server-side events, matched to the click. Optimise paid campaigns on real commission revenue.

Do I need a developer to set up the PartnerStack integration?

No. Setup is copy-paste between wecantrack and your PartnerStack dashboard. Most affiliates connect PartnerStack in under fifteen minutes.

Can I track SubIDs through PartnerStack?

Yes. wecantrack preserves PartnerStack's SubID parameters and passes them through to Google Analytics, Google Ads, Microsoft Ads, and Meta.

How long does PartnerStack setup take?

Ten to fifteen minutes end to end: configure credentials between wecantrack and PartnerStack, and conversions start flowing on the next PartnerStack event.

Advertisers within PartnerStack we track for our customers:

Asana
Canva
ClickUp
Confluence
Drift
HubSpot
Intercom
Loom
Mailchimp
Monday.com
Notion
Pipedrive
Slack
SurveyMonkey
Webflow

How to import PartnerStack conversions in Google Analytics?

Once you fully connected your PartnerStack accounts to wecantrack you have the possibility to let us integrate your conversions in your Google Analytics accounts. To accomplish that only two more steps are needed (JavaScript insertion and Ecommerce activation in Google Analytics accounts) which should not take longer than 10 minutes.

Would you like to get more information on how to automatically import affiliate conversion data in Google Analytics? On our Google Analytics Integration page you can find everything you need to know about connecting affiliate networks with Google Analytics:

How to import PartnerStack conversions in Google Ads?

You can choose from different methods to integrate your PartnerStack conversions into your Google Ads account, campaigns, keywords, adgroups and ads. With wecantrack you have available a Direct Google Ads integration, a Google Ads Integration via Google Analytics and an offline conversion import option. You can find out all about the setup required and the difference between them in our Google Ads integration page.

How to import PartnerStack conversions in Microsoft Ads?

Once you have connected your PartnerStack accounts and websites to our system, we can integrate affiliate conversion data coming from Microsoft Ads campaigns in your Microsoft Ads account. All you need to do is activate our Microsoft Ads integration feature and set up a conversion goal within your Microsoft Ads account and we will push the conversions to your campaigns.

How to import PartnerStack conversions in Facebook Ads manager?

Integrate all your affiliate sales into Facebook Ads Manager. That will allow you to optimize your PartnerStack Facebook campaigns in order to achieve the best ROIs. By activating our integration, you can easily import your PartnerStack affiliate conversion data in your Facebook Pixel via the Facebook Conversion API. Simply add your PartnerStack account and your website to our system and we will do the rest!