PointClickTrack Postback Integration

PointClickTrack’s CPA conversions across multiple verticals feed into Google Ads, Microsoft Ads, and Meta inside wecantrack, attributed per offer and SubID.

All your PointClickTrack conversions in:

How to integrate PointClickTrack affiliate conversions in Google Analytics

Now you can easily integrate PointClickTrack conversions in Google Analytics and other marketing tools, we will need to attribute your affiliate sale conversion (commissions or leads) data to your traffic data. Once you have placed our JavaScript tag or installed our WordPress plugin on your website, our software will automatically place relevant SubIDs in your PointClickTrack affiliate links, which enables us to automatically match your traffic and affiliate conversion data.

The installation is done in four simple steps:

  1. Create a wecantrack account
  2. Connect your PointClickTrack account to our system via API
  3. Connect your website to our system
  4. Activate the integration feature

How to connect your PointClickTrack account via Postback URL

All you have to do to connect your PointClickTrack account via a Postback URL is to generate a Postback URL on our platform and then place it in your PointClickTrack affiliate network account. You can generate your PointClickTrack Postback URL here: https://app.wecantrack.com/user/data-source/networks/pointclicktrack/accounts/create

How can I create a Postback URL for PointClickTrack?

  • Log into your wecantrack account and go to Data Sources > Affiliate Networks > PointClickTrack.
  • Click + Add New Account and select Postback.
  • Give the account a name (this appears in your reports).
  • Click Generate Postback URL and copy it.
  • Log into your PointClickTrack dashboard, paste the URL into the Postback URL field, and save.

How can I adjust the SubID parameter used for my PointClickTrack affiliate links?

PointClickTrack passes SubIDs via a configurable macro on affiliate links. wecantrack automatically injects its tracking SubID into the default parameter (commonly subid). Edit the SubID selector inside your PointClickTrack data source settings if your account uses a different macro name.

Who this PointClickTrack integration is for

Connecting PointClickTrack to wecantrack makes sense if you fall into any of these buckets:

  • Performance affiliates running PointClickTrack CPA offers across multiple verticals who need per-offer commission data back in Google Analytics.
  • Paid media buyers driving traffic to PointClickTrack landing pages who need clean SubID and offer-level attribution for ROAS optimisation.
  • Affiliate operators running PointClickTrack alongside other CPA networks who need unified per-vertical conversion reporting.
  • Lead-gen teams using PointClickTrack's tracking infrastructure who need session-level revenue data unified with their primary dashboards.
  • Existing wecantrack customers adding PointClickTrack as a data source in their unified dashboard.

PointClickTrack at a glance

PointClickTrack is a performance marketing affiliate network supporting CPA offers across multiple verticals with postback-based tracking. Connect your PointClickTrack affiliate account to wecantrack and every commission lands in Google Ads, Microsoft Ads, and Meta tied to the click that drove it.

  • Network type: CPA affiliate network
  • Integration method: Postback URL
  • Tracked event: Sale, lead, or custom action, depending on offer
  • Commission models: CPA, CPL, RevShare
  • Reporting granularity: Per-offer, per-affiliate, per-SubID
  • Cookie window: Defined per offer
  • Payouts: Defined per offer, multi-currency
  • Program contact: PointClickTrack affiliate dashboard

Frequently asked questions

Does PointClickTrack support API or only Postback URL?

On PointClickTrack, the integration with wecantrack runs through Postback URL. Generate the credentials in wecantrack (or PointClickTrack), paste them in the other system, and conversions flow on every qualifying event.

What event does the PointClickTrack integration track?

Whatever the PointClickTrack offer is configured to fire on: a completed sale, a qualified lead, or a custom event. Sale amount, commission, transaction ID, and SubID flow through to wecantrack.

Will my PointClickTrack conversions show up in Google Ads, Microsoft Ads, and Meta?

Yes. wecantrack pushes attributed PointClickTrack conversions into Google Ads, Microsoft Ads, and Meta as offline conversions or server-side events, matched to the click. Optimise paid campaigns on real commission revenue.

Do I need a developer to set up the PointClickTrack integration?

No. Setup is copy-paste between wecantrack and your PointClickTrack dashboard. Most affiliates connect PointClickTrack in under fifteen minutes.

Can I track SubIDs through PointClickTrack?

Yes. wecantrack preserves PointClickTrack's SubID parameters and passes them through to Google Analytics, Google Ads, Microsoft Ads, and Meta.

How long does PointClickTrack setup take?

Ten to fifteen minutes end to end: configure credentials between wecantrack and PointClickTrack, and conversions start flowing on the next PointClickTrack event.

Advertisers within PointClickTrack we track for our customers:

PointClickTrack doesn't publish a public advertiser directory. The offers visible inside your dashboard depend on the verticals and GEOs you've been approved for. Connect your PointClickTrack account to wecantrack to import every active offer, SubID, and commission you have access to into your unified dashboard.

How to import PointClickTrack conversions in Google Analytics?

Once you fully connected your PointClickTrack accounts to wecantrack you have the possibility to let us integrate your conversions in your Google Analytics accounts. To accomplish that only two more steps are needed (JavaScript insertion and Ecommerce activation in Google Analytics accounts) which should not take longer than 10 minutes.

Would you like to get more information on how to automatically import affiliate conversion data in Google Analytics? On our Google Analytics Integration page you can find everything you need to know about connecting affiliate networks with Google Analytics:

How to import PointClickTrack conversions in Google Ads?

You can choose from different methods to integrate your PointClickTrack conversions into your Google Ads account, campaigns, keywords, adgroups and ads. With wecantrack you have available a Direct Google Ads integration, a Google Ads Integration via Google Analytics and an offline conversion import option. You can find out all about the setup required and the difference between them in our Google Ads integration page.

How to import PointClickTrack conversions in Microsoft Ads?

Once you have connected your PointClickTrack accounts and websites to our system, we can integrate affiliate conversion data coming from Microsoft Ads campaigns in your Microsoft Ads account. All you need to do is activate our Microsoft Ads integration feature and set up a conversion goal within your Microsoft Ads account and we will push the conversions to your campaigns.

How to import PointClickTrack conversions in Facebook Ads manager?

Integrate all your affiliate sales into Facebook Ads Manager. That will allow you to optimize your PointClickTrack Facebook campaigns in order to achieve the best ROIs. By activating our integration, you can easily import your PointClickTrack affiliate conversion data in your Facebook Pixel via the Facebook Conversion API. Simply add your PointClickTrack account and your website to our system and we will do the rest!