Quelle API Integration

Quelle’s DACH retailer commissions across fashion, home, and electronics flow into Google Ads, Microsoft Ads, and Meta Ads with wecantrack, through API and postback connections.

All your Quelle conversions in:

How to integrate Quelle affiliate conversions in Google Analytics

In order to integrate Quelle affiliate conversions in Google Analytics and other marketing tools, it is necessary to attribute the sales data to the traffic data. Our system automatically places SubIDs in all your affiliate links, which enables us to automatically match your traffic and affiliate conversion data.

The installation is done in four simple steps:

  1. Create a wecantrack account
  2. Connect your Quelle account to our system via API
  3. Connect your website to our system
  4. Activate the integration feature

 

Quelle Partner Affiliate program is powered by the Easy Marketing platform for advertisers, you can connect Quelle on our data sources page for the Easy Marketing network. To track all your Quelle Affiliate conversions you need to provide us with an Access Token, User ID, Advertiser Domain and Currency for each of your Quelle Affiliate accounts. Those credentials need to be filled in within our data sources page which you can find by following this link: https://app.wecant​rack.com/user/data​-source/networks/q​uelle/accounts/cre​ate

You can give each of the data connections different names and tags which enables you to easily filter your data on account or sub account level.

Where can I find my Quelle affiliate Access Token?

  • Log into your Quelle Affiliate account
  • Go to stats – API
  • At the bottom of the page you can find the Access Token (at the bottom of “/statistic-api.do” page)

Where can I find my Quelle Affiliate User IDs?

  • Log into your Quelle Partner Affiliate account
  • You can find your User-ID on the top of the page next to “settings”

Who is the Quelle integration for

Connecting Quelle to wecantrack makes sense if you fall into any of these buckets:

  • German content sites running Quelle affiliate links across fashion, home, furniture, and consumer electronics who need per-order commission data back in Google Analytics.
  • DACH-region cashback and coupon operators with high-volume Quelle click activity who need clean SubID attribution for paid acquisition.
  • Paid media buyers running Google Ads, Microsoft Ads, or Meta to Quelle landing pages and needing commission data flowing back for German ROAS optimisation.
  • Lifestyle and home content publishers using Awin to promote Quelle who need session-level commission data alongside their Awin dashboards.
  • Existing wecantrack customers adding Quelle alongside other Otto Group DACH retailers (Otto, Galeria) who need unified per-order attribution.

Quelle affiliate program at a glance

Quelle logo

Quelle is a long-running German online retailer (Otto Group) covering fashion, home, furniture, and consumer electronics. Connect your Quelle affiliate account to wecantrack and every commission gets matched to the click, campaign, and keyword that produced it.

  • Brand type: German online retailer (Otto Group)
  • Integration methods: API (Access Token + User ID) or Postback URL
  • Tracked event: Sale (order placed)
  • Commission models: CPS
  • Reporting granularity: Per-affiliate, per-User-ID, per-SubID

Frequently asked questions

Does Quelle support API or only Postback URL?

On Quelle, the integration with wecantrack runs through Quelle's own affiliate API using an Access Token and User ID. Generate the credentials in wecantrack (or Quelle), paste them in the other system, and conversions flow on every qualifying event.

What event does the Quelle integration track?

Quelle fires on completed sales (orders). The sale amount, commission, transaction ID, and SubID are all registered as transactions in wecantrack.

Will my Quelle conversions show up in Google Ads, Microsoft Ads, and Meta?

Yes. wecantrack pushes attributed Quelle conversions into Google Ads, Microsoft Ads, and Meta as offline conversions or server-side events, matched to the click. Optimise paid campaigns on real commission revenue.

Do I need a developer to set up the Quelle integration?

No. Setup is copy-paste between wecantrack and your Quelle dashboard. Most affiliates connect Quelle within a couple of minutes.

Can I track SubIDs through Quelle?

Yes. wecantrack preserves Quelle's SubID parameters, which are available within the wecantrack dashboard and reports.

How long does Quelle setup take?

Within a couple of minutes end to end: configure credentials between wecantrack and Quelle, and conversions start flowing on the next Quelle event.

Other retailers we track:

Adidas
AliExpress
Booking.com
Decathlon
Douglas
Dyson
Etsy
Galeria
Groupon
Lidl
Nike
Otto
Samsung
Sky
Tui
Uniqlo
Vodafone

How to import Quelle conversions in Google Analytics?

Once you fully connected your Quelle accounts to wecantrack you have the possibility to let us integrate your conversions in your Google Analytics accounts. To accomplish that only two more steps are needed (JavaScript insertion and Ecommerce activation in Google Analytics accounts) which should not take longer than 10 minutes.

Would you like to get more information on how to automatically import affiliate conversion data in Google Analytics? On our Google Analytics Integration page you can find everything you need to know about connecting affiliate networks with Google Analytics:

How to import Quelle conversions in Google Ads?

You can choose from different methods to integrate your Quelle conversions into your Google Ads account, campaigns, keywords, adgroups and ads. With wecantrack you have available a Direct Google Ads integration, a Google Ads Integration via Google Analytics and an offline conversion import option. You can find out all about the setup required and the difference between them in our Google Ads integration page.

How to import Quelle conversions in Microsoft Ads?

Once you have connected your Quelle accounts and websites to our system, we can integrate affiliate conversion data coming from Microsoft Ads campaigns in your Microsoft Ads account. All you need to do is activate our Microsoft Ads integration feature and set up a conversion goal within your Microsoft Ads account and we will push the conversions to your campaigns.

How to import Quelle conversions in Facebook Ads manager?

Integrate all your affiliate sales into Facebook Ads Manager. That will allow you to optimize your Quelle Facebook campaigns in order to achieve the best ROIs. By activating our integration, you can easily import your Quelle affiliate conversion data in your Facebook Pixel via the Facebook Conversion API. Simply add your Quelle account and your website to our system and we will do the rest!