Refersion Marketplace API Integration

Refersion’s ecommerce affiliate commissions flow into Google Ads, Microsoft Ads, and Meta Ads with wecantrack, through API and postback connections.

All your Refersion Marketplace conversions in:

How to integrate Refersion Marketplace affiliate conversions in Google Analytics

In order to integrate Refersion Marketplace affiliate conversion data in Google Analytics, Google Ads and other marketing tools we need to attribute your affiliate conversion data to your traffic data. Once you placed our JavaScript tag or installed our WordPress plugin on your websites, our software will automatically place SubIDs with unique click IDs in your Refersion Marketplace affiliate links. With these click IDs our system will automatically match your traffic and affiliate conversion data.

The installation is done in four simple steps:

How to connect your Refersion Marketplace account via API

All you need to connect your Refersion Marketplace account with wecantrack is provide our system with your Refersion MarketplaceGraphQL Access Token. You can fill in your Refersion Marketplace API credentials here: https://app.wecantrack.com/user/data-source/networks/refersion/accounts

Where can I find my Refersion Marketplace GraphQL Access Token?

Contact your Refersion Marketplace account manager or [email protected] to request a GraphQL Access Token
Fill in the GraphQL Access Token within the wecantrack platform

Who is the Refersion integration for

Connecting Refersion to wecantrack makes sense if you fall into any of these buckets:

Shopify and BigCommerce merchants running their own affiliate program via Refersion who need per-affiliate commission data back in Google Analytics.
DTC ecommerce brands using Refersion to manage influencer and ambassador referrals who need clean SubID and affiliate-level attribution.
Paid media buyers driving traffic to Refersion-tracked ecommerce stores who need referral-commission data flowing back into Google Ads, Microsoft Ads, and Meta for ROAS optimisation.
Multi-store ecommerce operators using Refersion Marketplace to discover new affiliates who need session-level commission data unified with their affiliate dashboards.
Existing wecantrack customers adding Refersion alongside other affiliate and referral platforms (Tapfiliate, FirstPromoter, GoAffPro, PartnerStack) for unified ecommerce affiliate reporting.

Refersion affiliate platform at a glance

Refersion is a multi-platform ecommerce affiliate marketing platform used by DTC brands and merchants to manage their own affiliate, influencer, and ambassador programs, with native Shopify, BigCommerce, WooCommerce, and Magento integrations. Connect your Refersion account to wecantrack and every commission lands in Google Ads, Microsoft Ads, and Meta tied to the click that drove the sale.

Platform type: Multi-platform ecommerce affiliate platform (Shopify, WooCommerce, BigCommerce, Magento)
Integration method: API (GraphQL Access Token)
Tracked event: Ecommerce order driven by an affiliate link
Commission models: CPS (percentage or flat), recurring
Reporting granularity: Per-affiliate, per-SubID, per-product
Attribution window: Configurable per merchant (default 90 days; Refersion does not use browser cookies)
Payouts: Configured by the merchant
Program contact: Refersion dashboard at app.refersion.com

Frequently asked questions

Does Refersion support API or only Postback URL?

On Refersion, the integration with wecantrack runs through the API. Generate the credentials in wecantrack (or Refersion), paste them in the other system, and conversions flow on every qualifying event.

What event does the Refersion integration track?

Refersion fires on ecommerce orders attributed to an affiliate, via referral link, coupon code, customer email, or SKU. The sale amount, commission, transaction ID, and SubID are all registered as transactions in wecantrack.

Will my Refersion conversions show up in Google Ads, Microsoft Ads, and Meta?

Yes. wecantrack pushes attributed Refersion conversions into Google Ads, Microsoft Ads, and Meta as offline conversions or server-side events, matched to the click. Optimise paid campaigns on real commission revenue.

Do I need a developer to set up the Refersion integration?

No. Setup is copy-paste between wecantrack and your Refersion dashboard. Most affiliates connect Refersion within a couple of minutes.

Can I track SubIDs through Refersion?

Yes. wecantrack preserves Refersion's SubID parameters, which are available within the wecantrack dashboard and reports.

How long does Refersion setup take?

Within a couple of minutes end to end: configure credentials between wecantrack and Refersion, and conversions start flowing on the next Refersion event.

Other affiliate and referral platforms we track:

✓AffiliateWP

✓Easy Affiliate

✓FirstPromoter

✓Getrewardful

✓GoAffPro

✓LeadDyno

✓PartnerStack

✓Post Affiliate Pro

✓Tapfiliate

How to import Refersion Marketplace conversions in Google Analytics?

Once you fully connected your Refersion Marketplace accounts to wecantrack you have the possibility to let us integrate your conversions in your Google Analytics accounts. To accomplish that only two more steps are needed (JavaScript insertion and Ecommerce activation in Google Analytics accounts) which should not take longer than 10 minutes.

Would you like to get more information on how to automatically import affiliate conversion data in Google Analytics? On our Google Analytics Integration page you can find everything you need to know about connecting affiliate networks with Google Analytics:

How to import Refersion Marketplace conversions in Google Ads?

You can choose from different methods to integrate your Refersion Marketplace conversions into your Google Ads account, campaigns, keywords, adgroups and ads. With wecantrack you have available a Direct Google Ads integration, a Google Ads Integration via Google Analytics and an offline conversion import option. You can find out all about the setup required and the difference between them in our Google Ads integration page.

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