Target Circle API Integration

Target Circle’s Nordic retail and lifestyle commissions feed into Google Ads, Microsoft Ads, and Meta inside wecantrack, attributed per merchant and Ad Inventory sID.

All your Target Circle conversions in:

How to integrate Target Circle affiliate conversions in Google Analytics

Integrating affiliate conversions in tools like Google Analytics, Google Ads, Facebook and Data Studio can be a game changer for affiliate marketers since the integrations deliver insights on the monetary performance of traffic sources, pages, campaigns and more.

If you want to integrate Target Circle conversions in Google Analytics and other marketing tools, we will need to attribute your affiliate conversion data to your traffic data. To do so you will need to place our JavaScript snippet or install our WordPress plugin on you website(s). Our software will then automatically place relevant SubIDs in your Target Circle affiliate links, which enables us to automatically match your traffic and affiliate conversion data.

The installation is done in four simple steps:

  1. Create a wecantrack account
  2. Connect your Target Circle account to our system via API
  3. Connect your website to our system
  4. Activate the integration feature

How to connect your Target Circle account via API

Target Circle offers an API connection through which conversion data can be collected. In order for our system to make use of this API connection, we will need you to provide us with your Target Circle Client ID and Client Secret which you can find within the Target Circle platform. Those credentials need to be filled in within our data sources page which you can find by following this link: https://app.wecantrack.com/user/data-source/networks/targetcircle/accounts/create

Where can I find the Target Circle API Token?

  • Log into your Target Circle publisher dashboard.
  • Go to Account > API.
  • Generate an API Token.
  • Copy the Token and paste it into the wecantrack Target Circle data source.
  • Log into your Target Circle account
  • Go to Settings > Account
  • At the bottom if the page you can find your API Token

Where can I find the Target Circle Ad Inventory sID?

  • Inside your Target Circle dashboard, each registered ad-inventory source has a unique Ad Inventory sID.
  • Copy the relevant sIDs and paste them into the wecantrack Target Circle data source as a comma-separated list.

Who this Target Circle integration is for

Connecting Target Circle to wecantrack makes sense if you fall into any of these buckets:

  • Nordic content sites running Target Circle programs across retail, fashion, beauty, and lifestyle who need per-merchant revenue back in Google Analytics.
  • Scandinavian cashback and coupon operators with high-volume Target Circle click activity who need clean Ad-Inventory-sID and SubID attribution.
  • Paid media buyers running Google Ads, Microsoft Ads, or Meta to Target Circle-tracked landing pages and needing CPS data flowing back for Nordic ROAS optimisation.
  • Multi-country Nordic affiliate operators managing Target Circle alongside Adtraction, Adrecord, and Adservice who need clean per-network attribution.
  • Existing wecantrack customers adding Target Circle alongside other Nordic networks for unified Scandinavian affiliate data.

Target Circle affiliate network at a glance

Target Circle is a Nordic-focused affiliate marketing network covering retail, fashion, beauty, and lifestyle merchants across Sweden, Norway, Denmark, and Finland. Connect your Target Circle publisher account to wecantrack and every commission gets matched to the click, campaign, and keyword that produced it.

  • Network type: Nordic affiliate network
  • Integration method: API (API Token + Ad Inventory sIDs)
  • Tracked event: Sale or lead, depending on the merchant program
  • Commission models: CPS, CPA, CPL
  • Reporting granularity: Per-merchant, per-Ad-Inventory-sID, per-affiliate, per-SubID
  • Cookie window: Defined per merchant program
  • Publisher payouts: Monthly, multi-currency (SEK, NOK, DKK, EUR)
  • Program contact: Target Circle publisher dashboard

Frequently asked questions

Does Target Circle support API or only Postback URL?

On Target Circle, the integration with wecantrack runs through the API. Generate the credentials in wecantrack (or Target Circle), paste them in the other system, and conversions flow on every qualifying event.

What event does the Target Circle integration track?

Whatever the Target Circle offer is configured to fire on: a completed sale, a qualified lead, or a custom event. Sale amount, commission, transaction ID, and SubID flow through to wecantrack.

Will my Target Circle conversions show up in Google Ads, Microsoft Ads, and Meta?

Yes. wecantrack pushes attributed Target Circle conversions into Google Ads, Microsoft Ads, and Meta as offline conversions or server-side events, matched to the click. Optimise paid campaigns on real commission revenue.

Do I need a developer to set up the Target Circle integration?

No. Setup is copy-paste between wecantrack and your Target Circle dashboard. Most affiliates connect Target Circle in under fifteen minutes.

Can I track SubIDs through Target Circle?

Yes. wecantrack preserves Target Circle's SubID parameters and passes them through to Google Analytics, Google Ads, Microsoft Ads, and Meta.

How long does Target Circle setup take?

Ten to fifteen minutes end to end: configure credentials between wecantrack and Target Circle, and conversions start flowing on the next Target Circle event.

Advertisers within Target Circle we track for our customers:

Target Circle doesn't publish a public advertiser directory. The Nordic merchants visible inside your dashboard depend on which programs you've been approved for. Connect your Target Circle account to wecantrack to import every active offer, SubID, and commission you have access to into your unified dashboard.

How to import Target Circle conversions in Google Analytics?

Once you fully connected your Target Circle accounts to wecantrack you have the possibility to let us integrate your conversions in your Google Analytics accounts. To accomplish that only two more steps are needed (JavaScript insertion and Ecommerce activation in Google Analytics accounts) which should not take longer than 10 minutes.

Do you want to learn more about our Google Analytics Integration feature? On our Google Analytics Integration page you can learn about the following:

How to import Target Circle conversions in Google Ads?

You can choose from different methods to integrate your Target Circle conversions into your Google Ads account, campaigns, keywords, adgroups and ads. With wecantrack you have available a Direct Google Ads integration, a Google Ads Integration via Google Analytics and an offline conversion import option. You can find out all about the setup required and the difference between them in our Google Ads integration page.

How to import Target Circle conversions in Facebook Ads manager?

Integrate all your affiliate sales into Facebook Ads Manager. That will allow you to optimize your Target Circle Facebook campaigns in order to achieve the best ROIs. By activating our integration, you can easily import your Target Circle affiliate conversion data in your Facebook Pixel via the Facebook Conversion API. Simply add your Target Circle account and your website to our system and we will do the rest!