Traffic Company Postback Integration

Traffic Company’s CPA payouts across mobile content, dating, and casino/gambling feed into Google Ads, Microsoft Ads, and Meta Ads with wecantrack, through API and postback connections.

All your Traffic Company conversions in:

How to integrate Traffic Company affiliate conversions in Google Analytics

Integrating Traffic Company conversions in Google Analytics, Facebook Ads and other marketing tools can only be done when your Traffic Company conversion data is properly attributed to your traffic data. In order to accomplish that you simply need to place our JavaScript tag or install our WordPress plugin on your website. Our software will then automatically place relevant SubIDs in your Traffic Company affiliate links, which enables us to automatically match your traffic and affiliate conversion data.

The installation is done in four simple steps:

  1. Create a wecantrack account
  2. Connect your Traffic Company account to our system via Postback URL
  3. Connect your website to our system
  4. Activate the integration feature

How to connect your Traffic Company account via Postback URL

All you need to do to connect Traffic Company to our system via Postback, is generate our Postback URL Account ID and place it in your Traffic Company affiliate network account. You can generate your Traffic Company Postback URL Account ID here: https://app.wecant​rack.com/user/data​-source/networks/t​raffic-company/acc​ounts/create

How can I create a Postback URL for Traffic Company?

  • Copy the provided Account ID
  • Go to Account > Postback
  • Click on ‘Edit postback settings’
  • Select Wecantrack
  • Select the right currency
  • Past the Account ID in the Account ID field

Who is the Traffic Company integration for

Connecting Traffic Company to wecantrack makes sense if you fall into any of these buckets:

  • Performance affiliates running Traffic Company CPA offers across mobile content, dating, and casino/gambling who need per-offer commission data back in Google Analytics.
  • Native and push traffic operators arbitraging Traffic Company offers who need clean SubID and prelander attribution for ROAS optimisation.
  • Paid media buyers running Google Ads, Microsoft Ads, or Meta to Traffic Company landing pages and needing approved-conversion data flowing back for paid optimisation.
  • Media buyers running Traffic Company CPI offers who need install and post-install event data alongside their primary dashboards.
  • Existing wecantrack customers adding Traffic Company alongside other CPA networks for unified per-vertical reporting.

Traffic Company affiliate network at a glance

Traffic Company is a Dutch-headquartered CPA affiliate network specialised in mobile content, dating, and casino/gambling verticals, supporting international performance affiliates and direct advertisers. Connect your Traffic Company affiliate account to wecantrack and every commission lands in Google Ads, Microsoft Ads, and Meta tied to the click that drove it.

  • Network type: Dutch CPA affiliate network (mobile content, dating, casino/gambling)
  • Integration method: Postback URL
  • Tracked event: Approved lead, install, or sale
  • Commission models: CPA, CPL, CPI, RevShare
  • Reporting granularity: Per-offer, per-affiliate, per-SubID, per-GEO
  • Cookie window: Defined per offer
  • Publisher payouts: Monthly by default (weekly/biweekly available on request), EUR or USD
  • Program contact: Traffic Company affiliate dashboard at trafficcompany.com

Frequently asked questions

Does Traffic Company support API or only Postback URL?

On Traffic Company, the integration with wecantrack runs through Postback URL. Generate the credentials in wecantrack (or Traffic Company), paste them in the other system, and conversions flow on every qualifying event.

What event does the Traffic Company integration track?

Whatever the Traffic Company offer is configured to fire on: a completed sale, a qualified lead, or an install. The sale amount, commission, transaction ID, and SubID are registered as transactions in wecantrack.

Will my Traffic Company conversions show up in Google Ads, Microsoft Ads, and Meta?

Yes. wecantrack pushes attributed Traffic Company conversions into Google Ads, Microsoft Ads, and Meta as offline conversions or server-side events, matched to the click. Optimise paid campaigns on real commission revenue.

Do I need a developer to set up the Traffic Company integration?

No. Setup is copy-paste between wecantrack and your Traffic Company dashboard. Most affiliates connect Traffic Company within a couple of minutes.

Can I track SubIDs through Traffic Company?

Yes. wecantrack preserves Traffic Company's SubID parameters, which are available within the wecantrack dashboard and reports.

How long does Traffic Company setup take?

Within a couple of minutes end to end: configure credentials between wecantrack and Traffic Company, and conversions start flowing on the next Traffic Company event.

Advertisers within Traffic Company we track for our customers:

Traffic Company doesn't publish a public advertiser directory. The offers visible inside your dashboard depend on the verticals and GEOs you've been approved for. Connect your Traffic Company account to wecantrack to import every active offer, SubID, and commission you have access to into your unified dashboard.

How to import Traffic Company conversions in Google Analytics?

Once you fully connected your Traffic Company accounts to wecantrack you have the possibility to let us integrate your conversions in your Google Analytics accounts. To accomplish that only two more steps are needed (JavaScript insertion and Ecommerce activation in Google Analytics accounts) which should not take longer than 10 minutes.

Would you like to get more information on how to automatically import affiliate conversion data in Google Analytics? On our Google Analytics Integration page you can find everything you need to know about connecting affiliate networks with Google Analytics:

How to import Traffic Company conversions in Google Ads?

You can choose from different methods to integrate your Traffic Company conversions into your Google Ads account, campaigns, keywords, adgroups and ads. With wecantrack you have available a Direct Google Ads integration, a Google Ads Integration via Google Analytics and an offline conversion import option. You can find out all about the setup required and the difference between them in our Google Ads integration page.

How to import Traffic Company conversions in Facebook Ads manager?

Integrate all your affiliate sales into Facebook Ads Manager. That will allow you to optimize your Traffic Company Facebook campaigns in order to achieve the best ROIs. By activating our integration, you can easily import your Traffic Company affiliate conversion data in your Facebook Pixel via the Facebook Conversion API. Simply add your Traffic Company account and your website to our system and we will do the rest!