Many affiliate publishers are facing difficult times due to the latest Google core updates that caused their rankings to drop significantly, causing a massive reduction in organic traffic and thus conversions.
Making use of a wide variety of traffic sources, such as search ads, display ads, video ads, social, email, push notifications and more will make you less dependent on SEO.
When deciding between buying traffic, through methods like pay-per-click (PPC) advertising, and investing in search engine optimization (SEO), there are distinct advantages to each approach.
PPC campaigns like Google Ads can bring immediate visitors to your site as soon as the campaign is live.
You can quickly test different keywords, ads, and landing pages to see what works best.
You can set a precise budget and control how much you're spending on ads.
You can easily scale your campaigns up or down based on performance and budget.
Ads can be targeted based on demographics such as age, gender, location, interests, and more.
You can target users who have previously visited your site, improving conversion rates.
Since the conversions are generated externally, most affiliate publishers do not know how to measure performance of traffic sources and campaigns, which is one of the reasons why many publishers primarily focussed on SEO and did not run any paid advertisements.
This is where wecantrack comes in. We provide affiliate publishers with the capabilities to track their conversion data on content, traffic source, campaign and session level, providing full visibility to properly manage your campaigns. We even go the extra mile and automatically integrate the conversion data into the marketing platforms you are using.
Seamless affiliate data integrations
General Conditions
General Conditions