VerveDirect Postback Integration

VerveDirect’s US eCommerce/DTC CPA payouts flow into Google Ads, Microsoft Ads, ChatGPT and Meta Ads with wecantrack, through API and postback connections.
VerveDirect logo

How to integrate VerveDirect affiliate conversions in Google Analytics

In order to integrate VerveDirect affiliate conversions in Google Analytics and other marketing tools, it is necessary to attribute the sales data to the traffic data. Our system automatically places SubIDs in all your affiliate links, which enables us to automatically match your traffic and affiliate conversion data.

The installation is done in four simple steps:

  1. Create a wecantrack account
  2. Connect your VerveDirect account to our system via Postback URL
  3. Connect your website to our system
  4. Activate the integration feature

How to connect your VerveDirect account via Postback URL

We connect VerveDirect via Postback URL, which requires you to place the Postback URL in your account.

You will only need to generate a Postback URL on our platform and then place it in your VerveDirect affiliate network account. You can generate your Postback URL here: https://app.wecant​rack.com/user/data​-source/networks/v​ervedirect/account​s/create

How can I create a Postback URL for VerveDirect?

How can I adjust the SubID parameter used for my VerveDirect affiliate links?

Once you fully connected your VerveDirect affiliate accounts to wecantrack you have the possibility to let us integrate those into your Google Analytics accounts. To accomplish that only two more steps are needed (JavaScript insertion and Ecommerce activation in Google Analytics accounts) which should not take longer than 10 minutes.

How to import VerveDirect conversions to Google Analytics?

Once you fully connected your VerveDirect affiliate accounts to wecantrack you have the possibility to let us integrate those into your Google Analytics accounts. To accomplish that only two more steps are needed (JavaScript insertion and Ecommerce activation in Google Analytics accounts) which should not take longer than 10 minutes.

How to import VerveDirect conversions to Google Ads?

You can choose from different methods to integrate your VerveDirect affiliate conversions into your Google Ads account. With wecantrack you have available a Direct Google Ads integration, a Google Ads Integration via Google Analytics and an offline conversion import option. Now you can optimise and scale up your VerveDirect Google Ads campaigns based on the actual conversion data. Find out all about the setup required and the difference between them in our Google Ads integration page.

How to import VerveDirect conversions to Microsoft Ads?

Once you have connected your VerveDirect affiliate accounts and websites to our system, we can integrate affiliate conversion data coming from Microsoft Ads campaigns in your Microsoft Ads account. All you need to do is activate our Microsoft Ads integration feature and set up a conversion goal within your Microsoft Ads account and we will push the conversions to your campaigns.

How to import VerveDirect conversions to Facebook Ads manager?

Integrate all your VerveDirect affiliate sales into Facebook Ads Manager. By activating our integration, you can easily import your VerveDirect affiliate conversion data in your Facebook Pixel via the Facebook Conversion API. Simply add your VerveDirect partner account and your website to our system and we will do the rest!

Who is the VerveDirect integration for

Connecting VerveDirect to wecantrack makes sense if you fall into any of these buckets:

  • Performance affiliates running VerveDirect eCommerce/DTC offers (health, beauty, home, gadgets) who need per-offer commission data back in Google Analytics.
  • Performance media buyers driving paid traffic to VerveDirect landing pages who need clean SubID and sale-quality attribution.
  • Paid media buyers running Google Ads, Microsoft Ads, or Meta to VerveDirect offers and needing conversion data flowing back for ROAS optimisation.
  • Affiliate teams running VerveDirect alongside their other eCommerce/DTC affiliate networks who need unified per-vertical reporting.
  • Existing wecantrack customers adding VerveDirect as an eCommerce/DTC data source alongside their other affiliate networks.

VerveDirect affiliate network at a glance

VerveDirect is a US-based CPA performance-marketing network for eCommerce and DTC consumer products (health, beauty, home, and gadgets verticals). Connect your VerveDirect affiliate account to wecantrack and every commission lands in Google Ads, Microsoft Ads, and Meta tied to the click that drove it.

  • Network type: US eCommerce/DTC CPA network
  • Integration method: Postback URL
  • Tracked event: Completed sale or qualified lead, set per offer
  • Commission models: CPA, CPL
  • Reporting granularity: Per-offer, per-affiliate, per-SubID
  • Cookie window: Defined per offer
  • Publisher payouts: USD
  • Program contact: VerveDirect affiliate dashboard

Advertisers within VerveDirect we track for our customers:

VerveDirect doesn't publish a public advertiser directory. The offers visible inside your dashboard depend on the verticals and GEOs you've been approved for. Connect your VerveDirect account to wecantrack to import every active offer, SubID, and commission you have access to into your unified dashboard.

Frequently Asked Questions

On VerveDirect, the integration with wecantrack runs through Postback URL. Generate the credentials in wecantrack (or VerveDirect), paste them in the other system, and conversions flow on every qualifying event.
Whatever the VerveDirect offer is configured to fire on: a completed sale or a qualified lead. The sale amount, commission, transaction ID, and SubID are registered as transactions in wecantrack.
Yes. wecantrack pushes attributed VerveDirect conversions into Google Ads, Microsoft Ads, and Meta as offline conversions or server-side events, matched to the click. Optimise paid campaigns on real commission revenue.
No. Setup is copy-paste between wecantrack and your VerveDirect dashboard. Most affiliates connect VerveDirect within a couple of minutes.
Yes. wecantrack preserves VerveDirect’s SubID parameters, which are available within the wecantrack dashboard and reports.
Within a couple of minutes end to end: configure credentials between wecantrack and VerveDirect, and conversions start flowing on the next VerveDirect event.