VerveDirect Postback Integration

In order to integrate VerveDirect affiliate conversions in Google Analytics and other marketing tools, it is necessary to attribute the sales data to the traffic data. Our system automatically places SubIDs in all your affiliate links, which enables us to automatically match your traffic and affiliate conversion data.

The installation is done in four simple steps:

1. Create a wecantrack account
2. Connect your VerveDirect account to our system via API
3. Connect your website to our system
4. Activate the integration feature

We connect VerveDirect via Postback URL, which requires you to place the Postback URL in your account.

You will only need to generate a Postback URL on our platform and then place it in your VerveDirect affiliate network account. You can generate your Postback URL here: https://app.wecantrack.com/user/data-source/networks/vervedirect/accounts/create

• Log into your wecantrack account and go to Data Sources > Affiliate Networks > VerveDirect.
• Click + Add New Account and select Postback.
• Give the account a name (this appears in your reports).
• Click Generate Postback URL and copy it.
• Log into your VerveDirect dashboard, paste the URL into the Postback URL field, and save.

Once you fully connected your VerveDirect affiliate accounts to wecantrack you have the possibility to let us integrate those into your Google Analytics accounts. To accomplish that only two more steps are needed (JavaScript insertion and Ecommerce activation in Google Analytics accounts) which should not take longer than 10 minutes.

Once you fully connected your VerveDirect affiliate accounts to wecantrack you have the possibility to let us integrate those into your Google Analytics accounts. To accomplish that only two more steps are needed (JavaScript insertion and Ecommerce activation in Google Analytics accounts) which should not take longer than 10 minutes.

You can choose from different methods to integrate your VerveDirect affiliate conversions into your Google Ads account. With wecantrack you have available a Direct Google Ads integration, a Google Ads Integration via Google Analytics and an offline conversion import option. Now you can optimise and scale up your VerveDirect Google Ads campaigns based on the actual conversion data. Find out all about the setup required and the difference between them in our Google Ads integration page.

Once you have connected your VerveDirect affiliate accounts and websites to our system, we can integrate affiliate conversion data coming from Microsoft Ads campaigns in your Microsoft Ads account. All you need to do is activate our Microsoft Ads integration feature and set up a conversion goal within your Microsoft Ads account and we will push the conversions to your campaigns.

Integrate all your VerveDirect affiliate sales into Facebook Ads Manager. By activating our integration, you can easily import your VerveDirect affiliate conversion data in your Facebook Pixel via the Facebook Conversion API. Simply add your VerveDirect partner account and your website to our system and we will do the rest!

Connecting VerveDirect to wecantrack makes sense if you fall into any of these buckets:

• US lead-gen affiliates running VerveDirect offers across personal finance, insurance, and consumer credit who need per-offer commission data back in Google Analytics.
• Performance media buyers driving paid traffic to VerveDirect landing pages who need clean SubID and lead-quality attribution.
• Paid media buyers running Google Ads, Microsoft Ads, or Meta to VerveDirect offers and needing approved-lead data flowing back for compliant finance ROAS optimisation.
• Affiliate teams running VerveDirect alongside other US lead-gen networks (EPCVIP, Leadnomics, Express Revenue) who need unified per-vertical reporting.
• Existing wecantrack customers adding VerveDirect as a lead-gen data source alongside their other affiliate networks.

VerveDirect is a US lead-generation and CPA affiliate network covering consumer finance, insurance, and credit-product verticals. Connect your VerveDirect affiliate account to wecantrack and every approved-lead commission lands in Google Ads, Microsoft Ads, and Meta tied to the click that drove it.

• Network type: US lead-gen and CPA network
• Integration method: Postback URL
• Tracked event: Approved lead or buyer-match event
• Commission models: CPA, CPL
• Reporting granularity: Per-offer, per-affiliate, per-SubID
• Cookie window: Defined per offer
• Publisher payouts: Net 30, USD
• Program contact: VerveDirect affiliate dashboard