Webgains API Integration

Webgains’s European retail and lifestyle commissions across thousands of merchants feed into Google Ads, Microsoft Ads, and Meta inside wecantrack, attributed per merchant and Campaign ID.

All your Webgains conversions in:

How to integrate Webgains affiliate conversions in Google Analytics

In order to integrate Webgains conversions in Google Analytics and other marketing tools, it is necessary to attribute the sales data to the traffic data. Our service automatically places SubIDs in your affiliate links, which enables us to automatically match your traffic and affiliate conversion data.

The installation is done in four simple steps:

  1. Create a wecantrack account
  2. Connect your Webgains account to our system via API
  3. Connect your website to our system
  4. Activate the integration feature

 

To track all your Webgains conversions you need to provide us with your Login Username and Login Password of your Webgains accounts and Campaign Ids and Currencies of all the sites registered within your Webgains accounts. Those credentials need to be filled in within our data sources page which you can find by following this link: https://app.wecantrack.com/user/data-source/networks/webgains/accounts/create

You can give each of the data connections different names and tags which enables you to easily filter your data on account or sub account level.

Where can I find the Webgains Campaign ID?

  • Log into your Webgains publisher dashboard at app.webgains.com.
  • Go to Account > Programs.
  • Each programme you've joined has a unique Campaign ID listed.
  • Copy the Campaign IDs you want wecantrack to track and paste them as a comma-separated list into the Webgains data source.
  • Log into your Webgains account
  • Go to Account – Manage my sites/campaigns
  • Here you can find your Campaign IDs
  • In case you do not have access to that section you can find your campaign ID of the currently selected website within the URL

How to import Webgains conversions to Google Analytics?

Once you fully connected your Webgains account(s) and website(s) to wecantrack you have the possibility to let us integrate those into your Google Analytics accounts. To accomplish that only two more steps are needed (JavaScript insertion and Ecommerce activation in Google Analytics accounts) which should not take longer than 10 minutes. Conversion data will be attributed on user and session level and all analytics dimensions and filters are available and showing your sales data.

How to import Webgains conversions to Google Ads?

You can use different methods to integrate your Webgains conversions into Google Ads. With wecantrack you have available a Direct Google Ads integration, a Google Ads Integration via Google Analytics and offline conversion imports option. You can find out all about the setup required and the difference between them in our Google Ads integration page.

How to import Webgains conversions to Microsoft Ads?

Once you have connected your Webgains accounts and websites to our system, we can integrate affiliate conversion data coming from Microsoft Ads campaigns in your Microsoft Ads account. All you need to do is activate our Microsoft Ads integration feature and set up a conversion goal within your Microsoft Ads account and we will push the conversions to your campaigns.

How to import Webgains conversions to Facebook Ads manager?

With wecantrack you can integrate your affiliate sales into Facebook Ads Manager. With this method you are able to optimize your Webgains Facebook campaigns, the facebook algorithm will have conversion data from which to target and scale up your campaign to achieve the best ROI’s. By using our integration, you can easily import your Webgains affiliate conversion data in your Facebook Pixel via the Facebook Conversion API. Simply add your Webgains account and your website to our system and we will do the rest!

Who this Webgains integration is for

Connecting Webgains to wecantrack makes sense if you fall into any of these buckets:

  • UK and European content sites running Webgains programs across retail, fashion, finance, and travel who need per-merchant revenue back in Google Analytics.
  • European cashback and coupon operators with high-volume Webgains click activity who need clean Campaign-ID and SubID attribution.
  • Paid media buyers running Google Ads, Microsoft Ads, or Meta to Webgains-tracked landing pages and needing CPS data flowing back for European ROAS optimisation.
  • Multi-country affiliate operators managing Webgains portfolios across UK, Germany, France, Spain, and the US who need clean per-country attribution.
  • Existing wecantrack customers adding Webgains alongside other European networks (Awin, Tradedoubler, Daisycon) for unified continental affiliate data.

Webgains affiliate network at a glance

Webgains is a UK-headquartered European affiliate marketing network (ad pepper media group) covering retail, fashion, finance, and travel merchants across UK, Germany, France, Spain, US, and beyond. Connect your Webgains publisher account to wecantrack and every commission gets matched to the click, campaign, and keyword that produced it.

  • Network type: European multi-advertiser affiliate network
  • Integration method: API (Campaign IDs)
  • Tracked event: Sale or lead, depending on the merchant program
  • Commission models: CPS, CPA, CPL
  • Reporting granularity: Per-merchant, per-Campaign-ID, per-affiliate, per-SubID
  • Cookie window: Defined per merchant program
  • Publisher payouts: Monthly, multi-currency (GBP, EUR, USD)
  • Program contact: Publisher dashboard at app.webgains.com

Frequently asked questions

Does Webgains support API or only Postback URL?

On Webgains, the integration with wecantrack runs through the API. Generate the credentials in wecantrack (or Webgains), paste them in the other system, and conversions flow on every qualifying event.

What event does the Webgains integration track?

Whatever the Webgains offer is configured to fire on: a completed sale, a qualified lead, or a custom event. Sale amount, commission, transaction ID, and SubID flow through to wecantrack.

Will my Webgains conversions show up in Google Ads, Microsoft Ads, and Meta?

Yes. wecantrack pushes attributed Webgains conversions into Google Ads, Microsoft Ads, and Meta as offline conversions or server-side events, matched to the click. Optimise paid campaigns on real commission revenue.

Do I need a developer to set up the Webgains integration?

No. Setup is copy-paste between wecantrack and your Webgains dashboard. Most affiliates connect Webgains in under fifteen minutes.

Can I track SubIDs through Webgains?

Yes. wecantrack preserves Webgains's SubID parameters and passes them through to Google Analytics, Google Ads, Microsoft Ads, and Meta.

How long does Webgains setup take?

Ten to fifteen minutes end to end: configure credentials between wecantrack and Webgains, and conversions start flowing on the next Webgains event.

Advertisers within Webgains we track for our customers:

Webgains doesn't publish a public advertiser directory. Webgains hosts thousands of European merchant programs; the brands visible inside your dashboard depend on which programs you've joined. Connect your Webgains account to wecantrack to import every active offer, SubID, and commission you have access to into your unified dashboard.