WinTrillions Postback Integration

WinTrillions’s lottery affiliate payouts feed into Google Ads, Microsoft Ads, and Meta Ads with wecantrack, through API and postback connections.

All your WinTrillions conversions in:

How to integrate WinTrillions affiliate conversions in Google Analytics

You can now easily integrate WinTrillions conversions in Google Analytics and other marketing tools, to achieve that we will need to attribute your affiliate sale conversion data to your traffic data. Once you have placed our JavaScript tag or installed our WordPress plugin on your website, our software will automatically place relevant SubIDs in your WinTrillions affiliate links, which enables us to automatically match your traffic and affiliate conversion data.

The installation is done in four simple steps:

  1. Create a wecantrack account
  2. Connect your WinTrillions account to our system via Postback URL
  3. Connect your website to our system
  4. Activate the integration feature

How to connect your WinTrillions account via Postback URL

Within our system you can connect your WinTrillions account via a Postback URL. You will need to generate that Postback URL on our platform and then place it in your WinTrillions affiliate network account. You can generate your WinTrillions Postback URL here: https://app.wecant​rack.com/user/data​-source/networks/w​intrillions/accoun​ts/create

How can I create a Postback URL for WinTrillions?

How can I adjust the SubID parameter used for my WinTrillions affiliate links?

Who is the WinTrillions integration for

Connecting WinTrillions to wecantrack makes sense if you fall into any of these buckets:

  • Lottery and sweepstakes affiliates running WinTrillions offers across international lotteries (Powerball, Mega Millions, Eurojackpot, Euromillions) who need per-product commission data back in Google Analytics.
  • Paid media buyers driving Google Ads, Microsoft Ads, or Meta campaigns to WinTrillions landing pages and needing CPA and ticket-purchase data flowing back for ROAS optimisation.
  • Native and push traffic operators arbitraging lottery offers via WinTrillions who need clean SubID and prelander attribution.
  • Affiliate teams testing WinTrillions across multiple GEOs who need country-level revenue data alongside their primary dashboards.
  • Existing wecantrack customers adding WinTrillions alongside other lottery networks (24Monetize, Lottery Partner) for unified lottery-vertical reporting.

WinTrillions affiliate program at a glance

WinTrillions is an international online-lottery service offering tickets to global lotteries (Powerball, Mega Millions, Eurojackpot, Euromillions, etc.), with an affiliate program rewarding publishers for new ticket purchasers. Connect your WinTrillions affiliate account to wecantrack and every commission lands in Google Ads, Microsoft Ads, and Meta tied to the click that drove the ticket sale.

  • Brand type: Online international lottery service
  • Integration method: Postback URL
  • Tracked event: Lottery ticket purchase, qualifying user, RevShare event
  • Commission models: CPA, RevShare
  • Reporting granularity: Per-affiliate, per-SubID, per-GEO
  • Cookie window: Lifetime (referred customer stays attributed)
  • Payouts: Monthly, multi-currency
  • Program contact: LottoElite affiliate program at lottoelite.com

Frequently asked questions

Does WinTrillions support API or only Postback URL?

On WinTrillions, the integration with wecantrack runs through Postback URL. Generate the credentials in wecantrack (or WinTrillions), paste them in the other system, and conversions flow on every qualifying event.

What event does the WinTrillions integration track?

Whatever the WinTrillions offer is configured to fire on: a lottery ticket purchase or qualifying player signup. The sale amount, commission, transaction ID, and SubID are registered as transactions in wecantrack.

Will my WinTrillions conversions show up in Google Ads, Microsoft Ads, and Meta?

Yes. wecantrack pushes attributed WinTrillions conversions into Google Ads, Microsoft Ads, and Meta as offline conversions or server-side events, matched to the click. Optimise paid campaigns on real commission revenue.

Do I need a developer to set up the WinTrillions integration?

No. Setup is copy-paste between wecantrack and your WinTrillions dashboard. Most affiliates connect WinTrillions within a couple of minutes.

Can I track SubIDs through WinTrillions?

Yes. wecantrack preserves WinTrillions's SubID parameters, which are available within the wecantrack dashboard and reports.

How long does WinTrillions setup take?

Within a couple of minutes end to end: configure credentials between wecantrack and WinTrillions, and conversions start flowing on the next WinTrillions event.

Other lottery and sweepstakes affiliate programs we track:

24Lottos
24Monetize
Lottery Partner
Lottoland
theLotter

How to import WinTrillions conversions in Google Analytics?

Once you fully connected your WinTrillions accounts to wecantrack you have the possibility to let us integrate your conversions in your Google Analytics accounts. To accomplish that only two more steps are needed (JavaScript insertion and Ecommerce activation in Google Analytics accounts) which should not take longer than 10 minutes.

Do you want to learn more about our Google Analytics Integration feature? On our Google Analytics Integration page you can learn about the following:

How to import WinTrillions conversions in Google Ads?

You can choose from different methods to integrate your WinTrillions conversions into your Google Ads account, campaigns, keywords, adgroups and ads. With wecantrack you have available a Direct Google Ads integration, a Google Ads Integration via Google Analytics and an offline conversion import option. You can find out all about the setup required and the difference between them in our Google Ads integration page.

How to import WinTrillions conversions in Microsoft Ads?

Once you have connected your WinTrillions accounts and websites to our system, we can integrate affiliate conversion data coming from Microsoft Ads campaigns in your Microsoft Ads account. All you need to do is activate our Microsoft Ads integration feature and set up a conversion goal within your Microsoft Ads account and we will push the conversions to your campaigns.

How to import WinTrillions conversions in Facebook Ads manager?

Integrate all your affiliate sales into Facebook Ads Manager. That will allow you to optimize your WinTrillions Facebook campaigns in order to achieve the best ROIs. By activating our integration, you can easily import your WinTrillions affiliate conversion data in your Facebook Pixel via the Facebook Conversion API. Simply add your WinTrillions account and your website to our system and we will do the rest!