Adcell API Integration

In order to integrate Adcell conversions in Google Analytics and other marketing tools, we will need to attribute your affiliate conversion data to your traffic data. Our service automatically places SubIDs in your Adcell affiliate links, which enables us to automatically match your traffic and affiliate conversion data.

The installation is done in four simple steps:

1. Create a wecantrack account
2. Connect your Adcell account to our system via API
3. Connect your website to our system
4. Activate the integration feature

Connecting your Adcell account with our system is an easy and straight forward task. All you need to do is provide us with your Adcell account ID and an API key of your Adcell account that you can create yourself within the Adcell platform. Those credentials need to be filled in within our data sources page which you can find by following this link: https://app.wecantrack.com/user/data-source/networks/adcell/accounts/create

Connecting Adcell to wecantrack is worth it if you fall into any of these buckets:

• German content sites and review blogs running Adcell's 2,300+ partner programs (home, garden, technology, fashion, health) who need per-program revenue back in Google Analytics.
• DACH cashback and coupon operators with high-volume Adcell click activity who need clean per-program SubID attribution for paid acquisition decisions.
• Paid media buyers running Google Ads, Microsoft Ads, or Meta to Adcell-tracked landing pages and needing CPA, CPL, and CPS data flowing back for ROAS optimisation.
• Affiliate agencies managing German retail portfolios on Adcell who need clean per-publisher and per-SubID attribution for client reporting.
• Existing wecantrack customers adding Adcell alongside other German networks (Belboon, Awin DACH, Tradedoubler) for unified DACH performance data.

Adcell is a German performance marketing network covering retail, home, garden, technology, fashion, and health verticals with over 2,300 partner programs across the DACH region. Connect your Adcell publisher account to wecantrack and every commission gets matched to the click, campaign, and keyword that produced it.

• Network type: Multi-advertiser German (DACH) affiliate network
• Integration methods: API (recommended) or Postback URL
• Tracked event: Sale or lead, depending on the advertiser program
• Commission models: CPS (revenue share), CPA, CPL, set per advertiser
• Reporting granularity: Per-advertiser, per-publisher, per-SubID
• Cookie window: Defined per advertiser program
• Publisher payouts: Monthly, EUR primary
• Program contact: Publisher dashboard at adcell.de