Apple Partner Program API Integration

Apple Partner Program payouts land in Google Ads, Microsoft Ads, and Meta inside wecantrack the moment they fire, matched to the click that drove the Apple Services signup.

All your Apple Partner Program conversions in:

How to integrate Apple Partner Program affiliate conversions in Google Analytics

In order to integrate Apple Partner Program conversions in Google Analytics and other marketing tools such as Google Ads, Facebook Ads, Microsoft Ads or native ad networks, it is necessary to attribute the sales data to the traffic data. Our service automatically places SubIDs in your affiliate links, which enables us to automatically match your traffic and affiliate conversion data.

The installation is done in four simple steps:

  1. Create a wecantrack account
  2. Connect your Apple Partner Program account to our system via API
  3. Connect your website to our system
  4. Activate the integration feature

How to connect your Apple Partner Program account via API

If you want to connect your Apple Partner Program from your Partnerize account with our system, you need to provide us with a User Application Key, API Key and Partner ID for each Apple Partner Program account. Those credentials need to be filled in within our data sources page which you can find by following this link: https://app.wecantrack.com/user/data-source/networks/apple/accounts/create

You can give each of the data connections different names and tags. This enables you to easily filter your data on account or sub account level.

Where can I find the Apple Partner User API Key and API Key?

  • Log into your Apple Partner Program account run by Partnerize
  • Go to Account Settings
  • Click on the visualization button to see your API Key

Where can I find the Apple Partner Program User Application Key?

  • Log into your Partnerize account
  • Go to Account Settings
  • Click on the visualization button too see your User Application Key

Where can I find the Apple Partner Program Publisher ID / Partner ID?

  • Log into your Partnerize account
  • Go to Company Settings
  • You can find your Partner ID under on the top left corner

Who this Apple Partner Program integration is for

Connecting the Apple Partner Program to wecantrack makes sense if you fall into any of these buckets:

  • Apple-ecosystem content sites and tech blogs running Apple Partner Program links for Apple Services (Apple Music, Apple News+, Apple TV+, Apple Books, Apple Podcasts) who need per-service commission data back in Google Analytics.
  • Music, podcast, and entertainment review operators with high-volume Apple referral activity who need clean per-service SubID attribution for paid acquisition decisions.
  • Paid media buyers running Google Ads, Microsoft Ads, or Meta to Apple Services landing pages and needing subscription-driven commission data flowing back for ROAS optimisation.
  • Creator-economy operators participating in Apple Search Ads partnerships who need session-level conversion data alongside their public Apple dashboards.
  • Existing wecantrack customers adding Apple alongside other digital-service affiliate programs (Spotify, Netflix-via-partners, YouTube Premium) for unified subscription-revenue attribution.

Apple Partner Program at a glance

Apple logo

The Apple Partner Program (formerly the Apple Affiliate Program) lets publishers earn commissions on referrals to Apple Services including Apple Music, Apple News+, Apple TV+, Apple Books, and Apple Podcasts. Connect your Apple Partner Program account to wecantrack and every commission gets matched to the click, campaign, and keyword that produced the signup.

  • Brand type: Apple Services affiliate program (Apple Inc.)
  • Integration method: API (Partner API Key, User Application Key)
  • Tracked event: Apple Services subscription or eligible purchase
  • Commission models: CPA or commission percentage, varies per Apple Service
  • Reporting granularity: Per-service, per-affiliate, per-Partner-ID
  • Cookie window: Defined per Apple Service
  • Publisher payouts: Monthly, multi-currency
  • Program contact: Apple Partner Program portal

Frequently asked questions

What does the Apple Partner Program cover today?

The Apple Partner Program currently covers Apple Services: Apple Music, Apple News+, Apple TV+, Apple Books, and Apple Podcasts. The earlier Apple Affiliate Program for the iTunes Store, App Store, and Mac App Store was retired in October 2018.

Should I use the API or the Postback URL integration for Apple?

For Apple Partner Program, the integration with wecantrack runs through the Apple Partner API. You'll need a Partner User API Key, a User Application Key, and your Publisher / Partner ID, which you can collect from your Apple Partner account.

What event does the Apple integration track?

An eligible Apple Services subscription or purchase made by a user who clicked your Apple Partner link. Subscription value, commission, transaction ID, service type, and SubID flow through to wecantrack.

Will my Apple Partner Program conversions show up in Google Ads, Microsoft Ads, and Meta?

Yes. wecantrack pushes attributed Apple conversions into Google Ads, Microsoft Ads, and Meta as offline conversions or server-side events, matched to the click. Optimise paid campaigns on real subscription revenue instead of click volume.

Do I need a developer to set up the Apple Partner Program integration?

No. Collect your Apple Partner API credentials and Publisher ID from your Apple Partner account, paste them into wecantrack, and the connection runs. Most publishers finish in under fifteen minutes.

How long does Apple Partner Program setup take?

Ten to fifteen minutes end to end: collect API credentials and Publisher ID from Apple, paste them into wecantrack, and conversions start flowing on the next Apple batch update.

Other digital service and subscription programs we track:

Audible
Disney+
DAZN
Deezer
ExpressVPN
HelloFresh
NordVPN
Skillshare
Spotify
Tidal
YouTube Premium

How to import Apple Partner Program conversions in Google Analytics?

Once you fully connected your Apple Partner Program accounts to wecantrack you have the possibility to let us integrate your conversions in your Google Analytics accounts. To accomplish that only two more steps are needed (JavaScript insertion and Ecommerce activation in Google Analytics accounts) which should not take longer than 10 minutes.

Do you want to learn more about our Google Analytics Integration feature? On our Google Analytics Integration page you can learn about the following:

How to import Apple Partner Program conversions in Google Ads?

You can choose from different methods to integrate your Apple Partner Program conversions into your Google Ads account, campaigns, keywords, adgroups and ads. With wecantrack you have available a Direct Google Ads integration, a Google Ads Integration via Google Analytics and an offline conversion import option. You can find out all about the setup required and the difference between them in our Google Ads integration page.

How to import Apple Partner Program conversions in Microsoft Ads?

Once you have connected your Apple Partner Program accounts and websites to our system, we can integrate affiliate conversion data coming from Microsoft Ads campaigns in your Microsoft Ads account. All you need to do is activate our Microsoft Ads integration feature and set up a conversion goal within your Microsoft Ads account and we will push the conversions to your campaigns.

How to import Apple Partner Program conversions in Facebook Ads manager?

Integrate all your affiliate sales into Facebook Ads Manager. That will allow you to optimize your Apple Partner Program Facebook campaigns in order to achieve the best ROIs. By activating our integration, you can easily import your Apple Partner Program affiliate conversion data in your Facebook Pixel via the Facebook Conversion API. Simply add your Apple Partner Program account and your website to our system and we will do the rest!