AppsFlyer Postback Integration

You can now easily integrate AppsFlyer conversions in Google Analytics and other marketing tools, to achieve that we will need to attribute your affiliate sale conversion data to your traffic data. Once you have placed our JavaScript tag or installed our WordPress plugin on your website, our software will automatically place relevant SubIDs in your AppsFlyer affiliate links, which enables us to automatically match your traffic and affiliate conversion data.

The installation is done in four simple steps:

1. Create a wecantrack account
2. Connect your AppsFlyer account to our system via Postback URL
3. Connect your website to our system
4. Activate the integration feature

Within our system you can connect your AppsFlyer account via a Postback URL. You will need to generate that Postback URL on our platform and then place it in your AppsFlyer affiliate network account. You can generate your AppsFlyer Postback URL here: https://app.wecant​rack.com/user/data​-source/networks/a​ppsflyer/accounts/​create

Connecting AppsFlyer to wecantrack makes sense if you fall into any of these buckets:

• Mobile app advertisers using AppsFlyer SDK to measure installs and in-app events who need their attribution data piped into Google Ads, Microsoft Ads, and Meta alongside their other affiliate sources.
• Performance media buyers running paid UA (user acquisition) campaigns to iOS and Android apps who need install and post-install event data flowing back for CPI and CPA optimisation.
• Affiliate operators sourcing mobile traffic through CPA networks who need AppsFlyer's attribution layer reconciled against their network payouts in one dashboard.
• Game and subscription-app publishers tracking trial-starts, IAPs, and subscription conversions in AppsFlyer who need clean revenue attribution to Google Ads, Microsoft Ads, and Meta.
• Existing wecantrack customers adding AppsFlyer as a mobile-attribution data source alongside their web affiliate networks for full cross-platform visibility.

AppsFlyer is the leading Mobile Measurement Platform (MMP), used by app advertisers globally to measure installs, in-app events, deep links, and revenue attribution across mobile, web, CTV, and console. AppsFlyer itself isn't an affiliate network: it's the attribution layer. Connect AppsFlyer to wecantrack via postback URL and we forward every install and qualifying in-app event into Google Ads, Microsoft Ads, and Meta as a tracked conversion.

• Platform type: Mobile Measurement Platform (MMP), not an affiliate network
• Integration method: Postback URL (S2S)
• Tracked event: App install, in-app event, IAP, subscription, or custom event
• Commission models: Reflects the underlying ad network or partner's deal (CPI, CPA, CPE, RevShare)
• Reporting granularity: Per-app, per-media-source, per-campaign, per-Site ID (af_siteid) and sub-parameter (af_sub1-af_sub5)
• Attribution window: Configurable per partner in AppsFlyer (default 7 days)
• Payouts: N/A. AppsFlyer measures; the connected ad network or partner pays
• Program contact: AppsFlyer dashboard at hq1.appsflyer.com