Bluepartner Postback Integration

Route every Bluepartner conversion through wecantrack into Google Ads, Microsoft Ads, and Meta the moment it fires, with SubID attribution intact.

All your Bluepartner conversions in:

How to integrate Bluepartner affiliate conversions in Google Analytics

We made it easy for you to integrate your Bluepartner conversions in Google Analytics and other marketing tools, to achieve that we will need to attribute your affiliate sale conversion data to your traffic data. Once you have placed our JavaScript tag or installed our WordPress plugin on your website, our software will automatically place relevant SubIDs in your Bluepartner affiliate links, which enables us to automatically match your traffic and affiliate conversion data.

The installation is done in four simple steps:

  1. Create a wecantrack account
  2. Connect your Bluepartner account to our system via API
  3. Connect your website to our system
  4. Activate the integration feature

How to connect your Bluepartner account via Postback URL

Within our system you can connect your Bluepartner account via a Postback URL. Please give the network account connection a name (required) and tags (optional). Afterwards, you can generate a Postback URL and you will need to place it in your Bluepartner publisher account.

You can generate your Bluepartner Postback URL here: https://app.wecantrack.com/user/data-source/networks/bluepartner/accounts/create

How can I create a Postback URL for Bluepartner?

How can I adjust the SubID parameter used for my Bluepartner affiliate links?

Who this Bluepartner integration is for

Connecting Bluepartner to wecantrack makes sense if you fall into any of these buckets:

  • Content sites and review blogs running Bluepartner programs who need per-merchant commission data back in Google Analytics.
  • Cashback, coupon, and rewards operators with Bluepartner click activity who need clean per-program SubID attribution for paid acquisition decisions.
  • Paid media buyers running Google Ads, Microsoft Ads, or Meta to Bluepartner-tracked landing pages and needing CPS, CPA, and CPL data flowing back for ROAS optimisation.
  • Affiliate agencies managing portfolios on Bluepartner who need clean per-publisher and per-SubID attribution for client reporting.
  • Existing wecantrack customers adding Bluepartner alongside other regional networks for unified affiliate data across all programs.

Bluepartner affiliate network at a glance

Bluepartner logo

Bluepartner is an affiliate marketing network connecting advertisers and publishers across multiple verticals. Connect your Bluepartner affiliate account to wecantrack and every commission gets matched to the click, campaign, and keyword that produced it.

  • Network type: Multi-advertiser affiliate network
  • Integration method: Postback URL
  • Tracked event: Sale, lead, or click, depending on the advertiser program
  • Commission models: CPS (Pay Per Sale), CPL (Pay Per Lead), CPC (Pay Per Click)
  • Reporting granularity: Per-advertiser, per-affiliate, per-SubID
  • Cookie window: 30 days
  • Publisher payouts: Monthly, multi-currency
  • Program contact: Bluepartner publisher dashboard

Frequently asked questions

Does Bluepartner support API or only Postback URL?

On Bluepartner, the integration with wecantrack runs through Postback URL. Generate the postback in wecantrack, paste it into your Bluepartner dashboard, and conversions flow on every qualifying event.

What event does the Bluepartner integration track?

Whatever the advertiser program is configured to fire on Bluepartner: a completed sale, a qualified lead, or a click conversion. Sale amount, commission, transaction ID, and SubID flow through to wecantrack.

Will my Bluepartner conversions show up in Google Ads, Microsoft Ads, and Meta?

Yes. wecantrack pushes attributed Bluepartner conversions into Google Ads, Microsoft Ads, and Meta as offline conversions or server-side events, matched to the click. Optimise paid campaigns on real CPS, CPL, and CPC revenue.

Do I need a developer to set up the Bluepartner integration?

No. The postback URL is copy-paste: generate it in wecantrack, save it in your Bluepartner dashboard. Most affiliates connect Bluepartner in under fifteen minutes.

Can I track SubIDs through Bluepartner?

Yes. wecantrack preserves Bluepartner's SubID parameters and passes them through to Google Analytics, Google Ads, Microsoft Ads, and Meta.

How long does Bluepartner setup take?

Ten to fifteen minutes end to end: generate the postback URL in wecantrack, paste it into your Bluepartner dashboard, and conversions start flowing on the next Bluepartner batch update.

Advertisers within Bluepartner we track for our customers:

Bluepartner doesn't publish a public advertiser directory. The programs visible inside your dashboard depend on the campaigns you've joined. Connect your Bluepartner account to wecantrack to import every active campaign, SubID, and commission you have access to into your unified dashboard.

How to import Bluepartner conversions in Google Analytics?

Once you fully connected your Bluepartner accounts to wecantrack you have the possibility to let us integrate your conversions in your Google Analytics accounts. To accomplish that only two more steps are needed (JavaScript insertion and Ecommerce activation in Google Analytics accounts) which should not take longer than 10 minutes.

Would you like to get more information on how to automatically import affiliate conversion data in Google Analytics? On our Google Analytics Integration page you can find everything you need to know about connecting affiliate networks with Google Analytics:

How to import Bluepartner conversions in Google Ads?

You can choose from different methods to integrate your Bluepartner conversions into your Google Ads account, campaigns, keywords, adgroups and ads. With wecantrack you have available a Direct Google Ads integration, a Google Ads Integration via Google Analytics and an offline conversion import option. You can find out all about the setup required and the difference between them in our Google Ads integration page.

How to import Bluepartner conversions in Facebook Ads manager?

Integrate all your affiliate sales into Facebook Ads Manager. That will allow you to optimize your Bluepartner Facebook campaigns in order to achieve the best ROIs. By activating our integration, you can easily import your Bluepartner affiliate conversion data in your Facebook Pixel via the Facebook Conversion API. Simply add your Bluepartner account and your website to our system and we will do the rest!

Can wecantrack be used as a Voluum alternative?

We set up a comparison between wecantrack and Voluum to help you decide which tracking solution is better suited for you.