Ebay Partner Network API Integration

In order to integrate ebay conversions in Google Analytics and other marketing tools, we will need to attribute your ebay affiliate conversions to your traffic data. Our software automatically places SubIDs (customids) in your ebay affiliate links, which enables us to automatically match your traffic and affiliate conversion data.

The installation is done in four simple steps:

1. Create a wecantrack account
2. Connect your ebay partner network account to our system via API
3. Connect your website to our system
4. Activate the integration feature

In order to connect your ebay partner network account you need to fill in your Account SID and Auth Token in our ebay data source form which you can find by following this link: https://app.wecantrack.com/user/data-source/networks/ebay/accounts/create

• Log into your eBay Partner Network (EPN) dashboard at partnernetwork.ebay.com.
• Go to Account > API Configuration.
• Generate an Auth Token and note your Account SID (Campaign ID).
• Copy both and paste them into the wecantrack eBay data source.

Connecting eBay to wecantrack makes sense if you fall into any of these buckets:

• Comparison sites, deal sites, and product review blogs running eBay Partner Network links across 1.5+ billion live listings who need per-category commission data back in Google Analytics.
• Collectibles, electronics, and fashion content publishers with high-volume eBay click activity who need clean SubID and Campaign-ID attribution for paid acquisition.
• Paid media buyers running Google Ads, Microsoft Ads, or Meta to eBay landing pages and needing winning-bid commission data flowing back for ROAS optimisation.
• YouTube and TikTok creators reviewing eBay listings and curated finds who need session-level commission data alongside their EPN dashboards.
• Existing wecantrack customers adding eBay alongside other marketplace programs (Amazon, AliExpress, Etsy, Walmart) for unified marketplace attribution.

eBay Partner Network (EPN) is eBay's global affiliate program, rewarding publishers for driving qualified buyers to eBay's 1.5+ billion live listings across collectibles, electronics, fashion, home, and auto. Connect your EPN account to wecantrack and every commission gets matched to the click, campaign, and keyword that produced the winning bid or fixed-price purchase.

• Brand type: Global online marketplace (eBay Inc.)
• Integration method: API (Auth Token + Account SID / Campaign ID)
• Tracked event: Winning bid or completed purchase
• Commission models: CPS, percentage of eBay's revenue per category
• Reporting granularity: Per-Campaign-ID, per-affiliate, per-SubID, per-category
• Cookie window: 24 hours (extended to 10 days for auctions)
• Publisher payouts: Monthly via PayPal or direct deposit
• Program contact: eBay Partner Network at partnernetwork.ebay.com