Exness Postback Integration

Exness’s forex CPA and RevShare payouts feed into Google Ads, Microsoft Ads, and Meta via wecantrack, matched per click and SubID through the Cellxpert integration.

All your Exness conversions in:

How to integrate Exness affiliate conversions in Google Analytics

You can now easily integrate Exness conversions in Google Analytics and other marketing tools, to achieve that we will need to attribute your affiliate sale conversion data to your traffic data. Once you have placed our JavaScript tag or installed our WordPress plugin on your website, our software will automatically place relevant SubIDs in your Exness affiliate links, which enables us to automatically match your traffic and affiliate conversion data.

The installation is done in four simple steps:

  1. Create a wecantrack account
  2. Connect your Exness account to our system via API
  3. Connect your website to our system
  4. Activate the integration feature

How to connect your Exness account via Postback URL

Within our system you can connect your Exness account via a Postback URL. You will need to generate that Postback URL on our platform and then place it in your Exness affiliate network account. You can generate your Exness Postback URL here: https://app.wecantrack.com/user/data-source/networks/exness/accounts/create

How can I create a Postback URL for Exness?

  • Log into your wecantrack account and go to Data Sources > Affiliate Networks > Exness.
  • Click + Add New Account and select Postback.
  • Give the account a name (this appears in your reports).
  • Click Generate Postback URL and copy it.
  • Log into your Exness dashboard, paste the URL into the Postback URL field, and save.
  • Log into your wecantrack account
  • Go to Data Sources > Affiliate Networks > Exness you can also follow this link:
    https://app.wecantrack.com/user/data-source/networks/exness/accounts
  • Click on + Add New Account
  • Give the network account a name of your choice (this name will appear in your reports)
  • Click on Generate Postback URL

How can I adjust the SubID parameter used for my Exness affiliate links?

Exness passes SubIDs via a configurable macro on affiliate links. wecantrack automatically injects its tracking SubID into the default parameter (commonly subid). Edit the SubID selector inside your Exness data source settings if your account uses a different macro name.

Who this Exness integration is for

Connecting Exness to wecantrack makes sense if you fall into any of these buckets:

  • Forex and CFD content sites running Exness affiliate links who need per-trader CPA and RevShare commission data back in Google Analytics.
  • Asian, African, and Latin American trading-education operators (where Exness is dominant) who need clean SubID attribution alongside their Exness Cellxpert reports.
  • Paid media buyers running Google Ads, Microsoft Ads, or Meta to Exness landing pages and needing first-deposit CPA data flowing back for ROAS optimisation.
  • Crypto and trading content creators using Exness's multi-asset broker offering who need hybrid CPA-plus-RevShare data unified in one dashboard.
  • Existing wecantrack customers adding Exness alongside other Cellxpert-tracked broker programs (Axi, Pepperstone, IronFX) for unified Cellxpert-platform attribution.

Exness affiliate program at a glance

Exness logo

Exness is a global forex and CFD broker with strong presence across Asia, Africa, and Latin America, processing over $4 trillion in monthly trading volume. Exness's affiliate program runs on Cellxpert. Connect your Exness affiliate account to wecantrack and every commission lands in Google Ads, Microsoft Ads, and Meta tied to the click that brought the trader in.

  • Brand type: Global forex and CFD broker
  • Affiliate platform: Cellxpert
  • Integration method: Postback URL
  • Tracked event: Qualified trader, first deposit (FTD), or recurring RevShare event
  • Commission models: CPA (up to $1,850 per qualified trader, tier-based), RevShare, Hybrid
  • Reporting granularity: Per-affiliate, per-SubID, per-traffic source
  • Cookie window: 30 days
  • Program contact: Exness Partners dashboard via Cellxpert

Frequently asked questions

Does Exness support API or only Postback URL?

On Exness, the integration with wecantrack runs through Postback URL. Generate the credentials in wecantrack (or Exness), paste them in the other system, and conversions flow on every qualifying event.

What event does the Exness integration track?

Whatever the Exness offer is configured to fire on: a completed sale, a qualified lead, or a custom event. Sale amount, commission, transaction ID, and SubID flow through to wecantrack.

Will my Exness conversions show up in Google Ads, Microsoft Ads, and Meta?

Yes. wecantrack pushes attributed Exness conversions into Google Ads, Microsoft Ads, and Meta as offline conversions or server-side events, matched to the click. Optimise paid campaigns on real commission revenue.

Do I need a developer to set up the Exness integration?

No. Setup is copy-paste between wecantrack and your Exness dashboard. Most affiliates connect Exness in under fifteen minutes.

Can I track SubIDs through Exness?

Yes. wecantrack preserves Exness's SubID parameters and passes them through to Google Analytics, Google Ads, Microsoft Ads, and Meta.

How long does Exness setup take?

Ten to fifteen minutes end to end: configure credentials between wecantrack and Exness, and conversions start flowing on the next Exness event.

Other forex and CFD broker programs we track:

AvaTrade
Axi
BDSwiss
currency.com
Deriv
EightCap
eToro
FXTM
IronFX
Markets.com
NAGA
OANDA
Pepperstone
Plus500
Tickmill
Vantage FX
XTB

How to import Exness conversions in Google Analytics?

Once you fully connected your Exness accounts to wecantrack you have the possibility to let us integrate your conversions in your Google Analytics accounts. To accomplish that only two more steps are needed (JavaScript insertion and Ecommerce activation in Google Analytics accounts) which should not take longer than 10 minutes.

Do you want to learn more about our Google Analytics Integration feature? On our Google Analytics Integration page you can learn about the following:

How to import Exness conversions in Google Ads?

You can choose from different methods to integrate your Exness conversions into your Google Ads account, campaigns, keywords, adgroups and ads. With wecantrack you have available a Direct Google Ads integration, a Google Ads Integration via Google Analytics and an offline conversion import option. You can find out all about the setup required and the difference between them in our Google Ads integration page.

How to import Exness conversions in Facebook Ads manager?

Integrate all your affiliate sales into Facebook Ads Manager. That will allow you to optimize your Exness Facebook campaigns in order to achieve the best ROIs. By activating our integration, you can easily import your Exness affiliate conversion data in your Facebook Pixel via the Facebook Conversion API. Simply add your Exness account and your website to our system and we will do the rest!

Can wecantrack be used as a Voluum alternative?

We set up a comparison between wecantrack and Voluum to help you decide which tracking solution is better suited for you.