GiddyUp API Integration

Integrate GiddyUp affiliate conversions in Google Analytics and other marketing tools. In order for that to happen it is necessary to attribute the sales data to the traffic data from your websites or landing pages. Our system automatically places SubIDs in all your affiliate links, which enables us to automatically match your traffic and affiliate conversion data.

The installation is done in four simple steps:

1. Create a wecantrack account
2. Connect your GiddyUp account to our system via API
3. Connect your website to our system
4. Activate the integration feature

We connect Giddyup via Postback URL, which requires you to place the Postback URL in your GiddyUp account. You will only need to generate a Postback on our platform and then place it in your Giddyup affiliate network account.

Important note: Giddyup platform is powered by Everflow affiliate software. You can add the network to our system using our Everflow network integration page.

• Log into your wecantrack account and go to Data Sources > Affiliate Networks > GiddyUp.
• Click + Add New Account and select Postback.
• Give the account a name (this appears in your reports).
• Click Generate Postback URL and copy it.
• Log into your GiddyUp dashboard, paste the URL into the Postback URL field, and save.

GiddyUp passes SubIDs via a configurable macro on affiliate links. wecantrack automatically injects its tracking SubID into the default parameter (commonly subid). Edit the SubID selector inside your GiddyUp data source settings if your account uses a different macro name.

After connecting your websites or landing pages and your GiddyUp affiliate accounts to our system, you have the possibility to let us integrate those into your Google Analytics accounts. To accomplish that only two more steps are needed (JavaScript insertion and Ecommerce activation in Google Analytics accounts) which should not take longer than 10 minutes.

We offer different methods to integrate your GiddyUp affiliate conversions into your Google Ads account. We have available a Direct Google Ads integration, a Google Ads Integration via Google Analytics and an offline conversion import option. Now you can optimise and scale up your GiddyUp Google Ads campaigns based on the actual conversion data. Find out all about the setup required and the difference between them in our Google Ads integration page.

Once you have connected your GiddyUp affiliate accounts and websites to our system, we can integrate affiliate conversion data coming from Microsoft Ads campaigns in your Microsoft Ads account. All you need to do is activate our Microsoft Ads integration feature and set up a conversion goal within your Microsoft Ads account and we will push the conversions to your campaigns.

Integrate all your GiddyUp affiliate sales into Facebook Ads Manager. By activating our integration, you can easily import your GiddyUp affiliate conversion data in your Facebook Pixel via the Facebook Conversion API. With the real sales data being pushed to your campaigns you can achieve the best ROI’s and use the Facebook Ads Manager AI to scale up your performance. Simply add your GiddyUp partner account and your website to our system and we will do the rest!

Connecting GiddyUp to wecantrack makes sense if you fall into any of these buckets:

• Direct-response and DTC affiliates running GiddyUp offers across health, beauty, supplements, and consumer brands who need per-offer commission data back in Google Analytics.
• Native and paid-social media buyers driving traffic to GiddyUp DTC landing pages who need clean SubID and prelander attribution for ROAS optimisation.
• Performance creators using GiddyUp to monetise YouTube, podcasts, and newsletters who need session-level commission data alongside their GiddyUp dashboards.
• Paid media buyers running Google Ads, Microsoft Ads, or Meta to GiddyUp-tracked DTC landing pages and needing approved-sale data flowing back for ROAS optimisation.
• Existing wecantrack customers adding GiddyUp alongside other DTC and direct-response networks for unified consumer-brand reporting.

GiddyUp is a US-based direct-response affiliate network focused on DTC consumer brands across health, beauty, supplements, home, and tech verticals, working with creators, content sites, and paid media buyers. Connect your GiddyUp affiliate account to wecantrack and every commission lands in Google Ads, Microsoft Ads, and Meta tied to the click that drove the sale.

• Network type: US direct-response DTC affiliate network
• Integration method: Postback URL
• Tracked event: Approved sale, qualified lead
• Commission models: CPA, CPS, recurring
• Reporting granularity: Per-offer, per-affiliate, per-SubID
• Cookie window: Defined per offer by GiddyUp
• Publisher payouts: Net 30 standard, USD
• Program contact: GiddyUp affiliate dashboard at giddyup.io