affiliate disclosure

What is an Affiliate Disclosure? (And Why do you Need One?)

An affiliate disclosure – an affiliate disclaimer – is a statement saying that certain links on a platform are affiliate links, informing users of your website that you are compensated for promoting specific products.

In other words, it alerts your users of affiliate links on your website. These links refer your users to another’s products or services. The content owner typically gets paid a commission by the other company when someone buys something through their affiliate link.

In this article, you’ll find everything you need about affiliate disclosures. Why do you need one in the first place? And what should be included in a good disclosure? Dive right in to find out!

affiliate link disclosure

This is a simple example of an affiliate disclosure that this website uses in its sidebar to let readers know that their content uses Amazon Associate links, earning them a commission for every purchase. Including that this doesn’t mean additional costs for the reader is probably smart because otherwise, they might feel like they are paying your commission on top of the original selling price.




Why do you need an affiliate disclosure?

The first and foremost reason you need an affiliate disclosure is that the FTC mandates it. They state in their guideline that you must include a disclosure when you are being compensated for reviewing or writing about products or services.

Those reviews or other content might influence a consumer’s decisions or purchases. It makes sense to inform your readers about any commissions you might receive for them making a purchase via one of your links.

Including an affiliate disclosure is, therefore, simply a matter of best business practice. It helps you build an open and transparent relationship with your readers. It helps them to make informed decisions based – at least partly – on your great content. And helping your readers should be the main target behind any affiliate website.


What could go wrong when you fail to add an affiliate disclosure?

You might be wondering if adding a disclosure is really that important. If that’s the case, you might find the following example eye-opening.

A prime example of what can go wrong without a proper affiliate disclosure is between now-defunct online retailer LulaRoe and blogger Christina Hinks. After reviewing several blogs, it was found that Hinks failed to disclose she was an affiliate for over 100 posts.

LulaRoe was later sued for $49 million by disgruntled consultants because they felt the company tricked people into joining their group by saying they could earn a six-figure salary if they joined the team and started selling their clothes. LulaRoe has been pegged with accusations of running a pyramid scheme.

In this case, consumers read Hinks’ blogs and decided they wanted to join the LulaRoe team, thus falling for the alleged pyramid scheme. If Hinks is being compensated by LulaRoe, it’s unfair for her to recommend their products directly. Moreover, LulaRoe’s discredited state has also harmed Hinks’ credibility.

This example illustrates the importance of being open and transparent to your readers and always knowing what you are endorsing. Would Hinks have made the same choices if she knew about the pyramid scheme? Or did she know but didn’t care in pursuit of making a few bucks? We’ll never know, but a disclosure about her getting compensated for promoting LulaRoe might have helped to soften the blow to her credibility.


The importance of being trusted by your readers

No one wants to be seen as an affiliate marketer trying to deceive their readers by posting overly positive reviews or saying, “This product was sent to me in exchange for my honest opinion”. In the long run, content genuinely helping consumers make better decisions will always win out over deceitful content.

A nice bonus is that you, as the one writing the content, might sleep a lot better when you know that your commissions weren’t collected at the expense of your readers.

So, what should be included in your disclosure?

The Federal Trade Commission has recently revised its guidelines for affiliate disclosures. This is a list of six things you need to know about them:

  1. Are your readers going to leave your site and go to another website? If so, have a disclosure pointing out they’re leaving your site. You need to post this on all posts or pages that contain affiliate links – including the overview page.
  2. If you’re sharing affiliate links across social media platforms, including them in plain text or providing a shortened link with the affiliate ID at the end is okay. You must include a disclosure on any posts being used to promote products via affiliate links.
  3. Don’t use vague language to conceal that affiliate links are present, such as putting the link in an image or hyperlink. You have to be transparent about the links being affiliate links.
  4. It’s okay to publish reviews of products using affiliate links if you believe the review is truthful and accurate. This rule applies to all affiliate links, even if it’s a post about a product you have created.
  5. Product reviews aren’t required to provide an affiliate disclosure unless they have been provided or sent by a company for free or at a discount. If compensation has been given for the review, include a disclosure.
  6. If you create content for affiliate links, the disclosure has to be in plain text at the top of the page or post being used to promote an affiliate link! This is so it’s extremely obvious that your site has affiliate links.

How to add an affiliate disclosure to your blog or website?

Now that you know the importance of affiliate disclosures, it’s time to get to the technical part. There are a few different ways to add affiliate disclosures to your website.

Although affiliate disclosures should appear on every page that includes affiliate links and content, it’s good practice to include a dedicated affiliate disclosure page on your website. You can then link to this page from prominent places on your site, such as:

  • Header
  • Footer
  • Sidebar
  • Terms and conditions
  • Privacy policy

Please note that this does not replaceย displaying disclosures close to any affiliate links or content. It is an excellent way to offer your readers additional information on the affiliate partnerships you might endorse.


Affiliate link disclosure examples

Here are some examples of texts that you might use as the basis for formulating your very own affiliate disclosures.

I may receive a small commission from products/services bought through this site.

Another example of placing a disclosure might look something like this:

affiliate link disclosure

As you can see, the disclosure is placed at the beginning of the section, including affiliate links, letting readers know what they’re in for right from the start. This way, readers know what kind of links they’re clicking on.

Many affiliate networks already have widgets you can add to your site, so you do not need to create one yourself.


Amazon affiliate disclosure example

Amazon and the US Federal Trade Commission (FTC) have made it plain that associates must declare their participation in the program to their audience since product marketing by Amazon Associates (also known as Amazon affiliates) constitutes a type of advertising.

To help you avoid being kicked out of the affiliate program or, even worse, having your earnings taken by law authorities, we’ve provided the Amazon and FTC disclosures you need below:

Amazon affiliate disclosure – Example 1: “As an Amazon Associate, I earn from qualifying purchases.”

Amazon affiliate disclosure – Example 2: “[Your name or the name of your website] is a member of the Amazon Services LLC Associates Program, an affiliate marketing scheme created to allow websites to make money through advertisements and links to”


Affiliate Disclosure from FTC

The FTC, unlike Amazon, does not mandate that your affiliate disclosure adhere to a specific format. Instead, the commission assesses how well-understood your disclosure is by the average user.

On your website or blog, we advise using the FTC affiliate disclosure statement below:

FTC affiliate disclosure example: “I get commissions for purchases made through links in this post.”


Conclusion: affiliate disclosures make your website compliant and user-friendly

As we have seen in this article, when hosting an affiliate website – or otherwise engaging in promoting affiliate links – you must use affiliate disclosures to inform your readers.

You might have an impact on the decisions that people make and the products that they buy. It’s only natural to let them know what informs those decisions.

Even if it wasn’t required by law, it would be a good business practice to be transparent to your readers. You’re making an impact on their lives. The least you could do is let them know how that impact came to be and your interest in it.

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