Twitter’s new identity as X continues to stand out as a tool for affiliate marketers seeking to connect with an involved audience base of 330 million active users. It presents an opportunity to promote products and generate traffic that can earn commissions.Β
X is still a relevant platform for marketers, especially in the US, where brands utilize it for marketing and advertising. Since itβs rebranding, staying updated with the latest trends and statistics is important to take advantage of the platform.Β
Weβve researched the latest X affiliate marketing statistics, which will help illustrate its significance as an asset for achieving success in affiliate marketing in 2025.
Table of Contents
General X Statistics
- Every day, individuals on X collectively share around 500 million Tweets. 1
- Most Tweets are posted by a group of users, accounting for 80%.1
- It holds the 12th position among the widely used social networks globally.1Β
- The yearly user increase is expected to drop by 5% in 2024.1
- Around 36 percent of X users fall within the age group of 25 to 34.1
- Almost half of X users make over $70k annually, and a third bring in over $100k annually.1Β
- The top destinations of X users reside in the United States, Japan, and India.1
- 33% of U.S. adults prefer X over other platforms.1
Why Do Americans Like To Tweet?
X appeals to Americans because it is adept at enabling conversations and highlighting current topics and conversations that are popular in various circles of interest.
A recent survey by the Pew Research Center found that one in four adults utilized X at the beginning of 2021; its users consist of a diverse range of people who use it to stay updated with news updates or entertainment and to interact directly with businesses or public figures.Β
Notably favored by party members (at 32%), X stands out as a platform where users can engage with various content and discussions in real time. Republicans make up 17% of the group under discussion when examining its impact on social discussions.Β
Furthermore, X is a platform for keeping up-to-date information and discussing events and hot topics. Even though it may have a user base compared to platforms like Facebook or YouTube, the enthusiastic and engaged user community adds great value to the platform for personal expression and marketing purposes.
It’s worth mentioning that most of the users following Elon Musk’s acquisition in 2022 stayed involved with the platform. This highlights its durability and significance to its users.Β
X’s attraction is also due to its availability and ease of use. Even though the number of posts from its users has decreased, approximately 40 percent of users in the United States stated in 2023 that they were highly likely to keep using the platform in the coming year. Β
X Affiliate Marketing Statistics
- Affiliate commissions usually vary between 2 to 12% depending on the product’s price.2
- Specific partner programs may provide commissions of up to 50 percent or higher for each sale.2Β
- You receive a commission ranging from 8 percent when you promote Target’s products.2Β
- You can earn up to 30 percent commissions through affiliate programs related to health and wellness products.2Β
- You can earn commissions of up to 50 percent through affiliate programs related to travel.2
- Around 31 percent of affiliate marketers utilize X as a platform for their affiliate marketing efforts.2
Amanda’s situation highlights insights for individuals participating in travel affiliate programs.
Amanda carefully picks the brands she collaborates with to ensure her suggestions connect well with her followers and help enhance trust and sales.Β
Amanda skillfully combines engaging storytelling with monetization strategies, incorporating links into her content or utilizing tools such as Stay22’s automated scripts.Β
Capitalizing on niches with commission rates can lead to substantial earnings, for instance, in industries such as travel and hospitality, which offer up to a 50 percent commission rate.
X Advertising Statistics
- Ad interaction experienced a 7 percent growth from 2021 to 2022.1
- The cost per engagement saw a 10 percent increase from 2021 to 2022.1
- The typical cost of advertisements is $0.26β$0.50 per first action and $1.01β$2.00 per follow.1
- Each follow costs between $01 and $02. 1
- X stands out as the social platform that permits cannabis advertising.1
Why X Allows Cannabis Advertising
X decided to allow cannabis advertising to adapt to changes in the industry and address its issues effectively. By permitting ads in states where cannabis is legal and following state regulations carefully, X sought to enter the expanding cannabis market while complying with laws.
This move gives cannabis companies a chance to promote their products on social media platforms where advertising opportunities have been limited or prohibited, such as Facebook, Instagram, and TikTok.Β
Xβs decision to allow ads reflects its effort to regain ad revenue after major changes under Elon Musk’s leadership, which have loosened constraints on the advertisement platform. These shifts bring in revenue and portray X as a forward-thinking platform that supports industries facing challenges elsewhere regarding acceptance and stigma.
Firms like Kiva, Cann, and Curaleaf have been quick to capitalize on this policy direction. It showcases X’s appeal for reaching target groups and informing consumers about goods.Β
X’s choice shows how cannabis is becoming more accepted in mainstream advertising, allowing brands to engage with their audience by following guidelines for advertising practices. This could influence social media platforms to rethink their cannabis advertising rules.
X Business Statistics
- 36 percent of consumers tend to be adopters willing to try out new products before others.3
- Users on this platform are twice as likely to make purchases within the app compared to users on other platforms.3Β
- Three-quarters of individuals have interacted with a company on the platform.3Β
- According to data, most people send messages to a company rather than make a phone call for customer service inquiries. 3
- About half of the people anticipate a reply to their concerns in three hours.3Β
- One out of every three customers decided to buy something after interacting with customer service on the X platform.3
- 82 percent of B ΜΆ content marketers utilize X to distribute content advertising products and connect with their target demographic.1
- 79 percent of X users follow brands to keep themselves informed about the content they share.1Β
- X is the go-to platform for brand engagement, where numerous businesses enthusiastically connect with their audience by responding in real-time.1
X Affiliate Marketing Trends
Here are eight practical trends to enhance your affiliate marketing approach across X:
Make sure to enhance your profile for better results.Β Β Β
Your profile serves as the introduction to followers; therefore, creating a captivating biography that genuinely reflects your identity and offerings without coming across as too promotional or sales-driven is essential. Maintain a tone in your bio. Ensure to include a clear call to action (CTA) along with a link to your landing page, blog, or any affiliate offers you may have. Enhance the appeal of your profile by incorporating a photo and branded elements.Β
Try to boost your follower count by purchasing followers.
A practice that goes against X rules. Focus on building a loyal following instead. Interact directly with users by liking their posts and leaving comments or retweets on their content. Enhance the visibility of your posts by incorporating keywords in your content to make it easier for others to discover them. Attract an audience by targeting followers of competing or accounts likely to engage with your content.Β
Establish relationships within the X community.Β Β
Engage in communities to establish connections and increase your online presence effectively. Share information. Join conversations to showcase your expertise. Participating in these communities regularly can enhance your visibility and build credibility with fellow users.Β
Engage with your audience by responding to comments and interacting with posts.
Through likes and repostings regularly on your account to keep it vibrant and active! Plan by scheduling posts using tools such as Hootsuite or Xs in the platform scheduler to maintain a mix of real-time interactions and pre-planned content for visibility and engagement without overwhelming yourself with time-consuming tasks.Β
Maintain a balance between your content and the links you include on your page.Β Β Β
Switch things up by mixing affiliate links with content such as advice pieces or personal anecdotes instead of bombarding your audience with nonstop promotions. Create a blend of posts that pique interest. Organically guide followers to your affiliate links.Β
Use the pinned post function.Β
To showcase your content or perform affiliate deals effectively. Remember to update this post with promotions and trending topics to keep it fresh and engaging for visitors to your page.Β
Explore the art of storytelling through the use of narrative threads.Β Β Β
Threads enable you to explore a subject without being confined by the constraints of a single post’s character limit. Utilize them for storytelling, conveying insights or comprehensive details about affiliate products.Β
Moving Forward
X continues to be a choice for affiliate marketers due to its 330 million active users. The platform’s capacity to link marketers with audiences makes it a tool for advertising products and directing traffic to earn commission. Affiliate marketers can use X’s functionalities to enhance exposure and establish authentic relationships with potential clients.Β
As X progresses and changes, marketers must keep abreast of its trends and data to remain relevant and competitive. βββFrom enhancing profiles and interacting with communities to creating content and incorporating narrative elements,βββthe platform presents chances for creativity and interaction with desired audiences.βββ
Emphasizing the importance of interaction and easy accessibility features, the X platform allows affiliate marketers to enhance sales and cultivate significant connections with their followers or customers effectively in 2025 and beyond.
Frequently Asked Questions
How to get paid on X Twitter?
To qualify for Xs ad revenue sharing program, membership requirements include being a Twitter Blue subscriber, with a minimum of 15 million post impressions in three months and 500 followers; additionally, creating a Stripe account for payment processing is necessary.
How to be successful on X?
The performing brands on X utilize a combination of paid and organic approaches for their success stories. For instance, a Followers campaign stands a chance of success when paired with a flow of captivating organic content on your profile. On the other hand, boosting a Post can help it gain traction organically.
How much does X pay?
You can receive up to 97 percent of the revenue generated by X from offering access to your Subscriptions after in-app purchase fees until you reach a total of $100000 in earnings from X monetization offerings.
How much does X pay per 1000 impressions?
It starts from 00.05-0.2
How to gain followers on X Twitter?
- Do a profile audit
- Share your thoughts on occurrences.
- Videos should be on the platform to engage your audience effectively.
- Engage with your followers. Even expand your reach.
- Start with an opening to capture the reader’s interest.
- Make sure to maintain a posting schedule.
