best niches for affiliate marketing

(2023) Best Niches for Affiliate Marketing

Times are changing fast, especially online. That means niche site owners have to adapt just as quickly if they want their little corner of the internet to stay profitable. But it also means being on the lookout for new niche-opportunities, because the best niches for affiliate marketing in 2023 are very different from those ten years ago.

Over the next few years, we can expect some niches to slowly fade away while others emerge as the new best niches for affiliate marketers to be in.

Let’s not pretend this is an exact science – it isn’t – but in this article, we’ll explore some of the best niches to be active in.

But first, we’ll discuss some tactics to find the niche that’s right for you, or find some unique way to promote a niche that seems already well filled. So if you’re thinking about starting affiliate marketing or expanding your portfolio of sites, take some time to read this before committing any effort to enter a niche.

If you wish to better understand the concept of niche markets, you might want to watch this video before diving into the article:


Find a niche that you’re interested in and knowledgeable about

The most important key to success is your own relationship with the niche you’ve chosen. It should be a passion first and foremost, or at least something you can see yourself writing about regularly for years to come.

For example, if you like golfing, you might enjoy writing an article about using Callaway golf equipment, such as this review from

Affiliate promoting Callaway golf irons

Creating a niche website around your hobby could be a great motivation, and you might even learn a thing or two while doing your research. What do professional golfers use? How would they rate Callaway clubs compared to other brands? Then follow it up with similar posts covering all other brands too ( Titleist , TaylorMade , Mizuno, etc.)


Do your research to find out what products and services are being offered

Chances are, there will already be affiliate sites out there promoting the top products in your niche. If you can find a company or a type of product that no one else is promoting for this niche, it’ll be much easier to stand out from the competition.

In other words: find ways to contribute something fresh. Information that adds something to what’s already out there.

You can start by using Google Trends to research what terms people were searching for over the last 12-months.

Let’s take “karate clothing” for example. Put the different categories and brands in Google Trends and take note of any that have been searched more frequently during this period. You should also look at when these searches peaked relative to when they occurred. Was it a hot summer? The beginning of the holiday season?

Use this information to help shape your niche site and determine what products or services you want to promote in the future. This will help you to distinguish yourself from your competition and make yours the best affiliate site in your niche out there because you’ll be writing about what your audience is actively looking for and understanding why they are searching that way.

Google Trends allows you to see the interest in a certain type of product over a period of time. Here you can see that the interest in karate clothing has been rather stable over the past five years, which could make it an interesting article to build your affiliate marketing business around, because it’s unlikely that interest in this niche is going to fade all of a sudden.

Google Trends chart

Create helpful content that will attract visitors and convert them into customers

If you’re selling products with nice margins, then it’s worth keeping an active eye on any new brands that are launched over the next few years. Creating helpful content means that you’ll also have to regularly update your content when better products or solutions become available.

New companies come and go all of the time, but if one of your affiliate products becomes defunct or starts under-performing compared to its competitors, then you should replace it as soon as possible with something else.

The longer you’ll be active in a certain niche, the better you will begin to understand it. This will make it easier for you to pick up new products or trends and add them to the content on your site. This will keep your content up-to-date, informative, and of high quality, helping you to be the best in your niche.

Being the best in your niche as an affiliate marketer means understanding what your audience wants, what they’re looking for, and what best serves their purposes. Only by being part of the conversation in your niche can you achieve this.

Always put your audience at the center of your affiliate marketing efforts, because this is the surest way to conquer your affiliate niche.

Be on the lookout for any brands that have been mentioned by customers or famous athletes. Survey people who have used or own these niche related items. Rummage through the review sections of products in your niche on large platforms like Amazon.

It’s important to know what’s considered good quality and what should be avoided, because it will help you to create the most helpful content in your niche. Helpful content is the way to attracting more visitors and turning them into leads and customers. Getting the experience of people who have actively used the stuff in your niche will help you get the knowledge for writing that content.


What are the most profitable niches for affiliate marketing?

Unfortunately, there is no exact science as to what the most profitable niches for affiliate marketing are. As we have discussed above, it’s constantly changing what the best affiliate marketing niche is. It also depends on your own interests and knowledge.

However, there are some factors to look for when choosing your niche.


1. Demand

There has to be demand for the product in your niche, otherwise it will be impossible for you to earn commissions. Try to weigh the level of demand with the number of competitors in your niche, but also try to think about the future of your niche.

Which products and services will people be buying over the next ten years? Is what you’re considering a short trend that will pass out, or is it here to stay and will people still be looking for it years from now? Is there a gap between the demand in this niche and what competitors are already offering?


2. Raving fans

Are there any passionate communities (on social media, forums etc) who will defend these niche related items against criticism or negative press? This could be a sign that this particular niche is a strong one, that isn’t going to suddenly disappear.

A good example would be crypto currency, which gets negative publicity on a regular basis, but has an immense following of people defending it.

Apple is an excellent example of the impact that a strong fanbase can have on the success of a brand.


3. Profitability over long term

Are certain brands likely to continue selling niche related items into the future – i.e. 15+ years and beyond ? This shouldn’t be confused with short-term trends which might only last a few months. For example, “sasuke goods” were very trendy for a few years but then faded away.

It would be a shame of all the hard work you’ve put into building a niche affiliate marketing site, only to see the interest in your niche completely disappear.

Note: There are other factors to consider such as product types, the length of time it takes to make a sale etc – these will be discussed further down this article.

4. Low competition niches for affiliate marketing

Obviously, less competition in your niche means that it’ll be easier to claim your share of said niche. When you’re battling big companies with large budgets for linkbuilding or awareness campaigns, it can seem impossible to reach your audience. If you’ve managed to find a niche with relatively few competitors, however, your work might pay off a lot sooner. However, in most cases, they have low competition for a reason, which usually means there is simply less money to be made. This makes it less appealing for big players, or not lucrative enough for big companies to arise in that niche, keeping the competition low.

Sneakers or insurance, for example, is a huge market. Everyone needs shoes and wants to be insured, so there’s a lot of money to be made. This leads to a highly competitive market, with many affiliates aiming at the same audience, and big companies making lots of revenue.

Therefore, low competition niches are for affiliate marketing what a junior league is for a professional sports team. It’s easy scoring points, but they’re not worth as much as in the big league.

Finding low competition niches for affiliate marketing that are also lucrative, is difficult. Everyone is looking for those niches, and if they would be lucrative enough, affiliates and companies would swarm to them. Your best bet for finding a lucrative affiliate marketing niche that is still relatively low in competition is by keeping an eye out for emerging trends and beating others to the punch. We’ve already mentioned Google Trends as a very helpful tool for finding emerging trends in search behavior. This could help you find an affiliate niche before it gets to competitive, giving you a chance to build your presence in that niche while it is still low in competition.

What’s the best niche for affiliate marketing?

Let’s be blunt: there isn’t a single best niche for affiliate marketing. Some niches will be better than others and the most profitable (highest ROI) may depend on the height of commission, but just as much on how much effort it costs to make each sale.

A $60 commission rate might be very good if all you need to do is send one lead who makes purchases frequently, but not as lucrative if you need to generate ten leads who each only buy one item.

Of course, some niches are more profitable than others, but as we’ve pointed out above, this also strongly correlates with your own knowledge in the niche. It’s simply impossible to compare two niches like “fitness” and “pet food” and say which is more lucrative. There’s also new niches coming up in the market and a quick research into affiliate marketing trends can provide additional insights into lucrative new niches.

The real, albeit kind of evasive, answer is: you won’t know for sure how good a niche is before you try it out.

It can be very hard to predict how easy it’ll be to attract buyers before you actually try. You might assume that people won’t want to buy certain products, but enough may eventually become interested if you market them correctly.

There are, however, some factors to be on the lookout for. Trends and popularity of searches is one we’ve discussed above. Next, let’s look at the actual commissions you’ll be able to make.

Real life top 8 niche websites (ideas):

1. – Niche Affiliate Website for Cycling Retailers and News

BikeRumor - affiliate marketing site (part of AllGear Digital) was founded in June 2008 by Tyler Benedict and is the world’s #1 cycling tech blog. According to, the site gets around 1.3 million visits monthly.

2. – Niche Affiliate Website for Mattress Reviews

Sleepopolis - affiliate marketing site has been around since 2014 and provides visitors with comprehensive sleep-industry information verified by reputable sleep-industry experts and other sleep professionals. According to, the site gets around 2.7 million visits monthly.

3. – Niche Affiliate Website for Vegan Food-Related Retailers

Vegan Food & Living - affiliate marketing example

Vegan Food & Living (part of Anthem Publishing) launched at the end of 2015 as a print magazine and website. And in 2021, it was awarded Favourite Vegan Magazine at the Vegfest UK Awards. According to, the site gets more than 348K visits monthly.

4. – Niche Affiliate Website for Outdoor Clothing and Gear Retailers

Ultralight Outdoor Gear - niche affiliate marketing website

Ultralight Outdoor Gear was founded in 2006 by Mark Richardson, an experienced backpacker. The site publishes comprehensive trip reports and gear reviews to help visitors make informed buying decisions.

Since 2006 the company has grown significantly and currently employs 21 people. According to, the site gets more than 412K visits monthly.

5. – Niche Affiliate Website for Pool Table Products

Pool Tables Plus - niche affiliate marketing website

Pool Tables Plus can be traced back to 1975 when the parents of Mark Ogonowski (President and CEO), John and Gloria Ogonowski, opened a billiard room. And in 1989, Mark and his sister founded Pool Tables Plus, Inc. According to, the site gets more than 34K visits monthly.

6. – Niche Affiliate Website for Hydroponic Gardening Retailers niche affiliate site was founded in 2011 by Nate Lipton when he was a year out of college. He combined his passion for gardening with the need to make a living and convinced his dad and some family friends to invest and start GrowersHouse.

The company started as an online retailer with a single brick-and-mortar store in Tucson, AZ. Since then, they have grown to a large team of professionals and opened a new store in Phoenix.

According to, the site gets more than 92K visits monthly

7. Running – Niche Affiliate Website for Running Shoes and Gear

Running Warehouse was founded in 2005 by a small group of passionate runners who enjoy sharing their knowledge – from product reviews to helpful tips. The company has become a reliable resource for runners worldwide, and according to, the site gets around 2 million visits monthly.

8. – Niche Affiliate Website for Camera and Photography Accessories was founded in 2005 by Gordon Laing and has grown to over 371,000 pages serving 132,000 unique visitors a month. In addition, his video reviews on YouTube have over 61 million views, and he has a strong following on the leading social networks.

As an Amazon Associate, he earns from qualifying purchases of products based on his product reviews.



High or low commission rates are only part of the picture

You shouldn’t worry too much about high-commission rates. You might find that commission rates in general aren’t very high, but they might still work out as a decent earner when combined with other factors such as:

  • Average order value;
  • The number of purchases per customer;
  • Recurring commissions from subscription-based sales;
  • Product type and supply/demand dynamics.

For example, selling pet food may only have a commission rate of $10 per sale but it is something that people will regularly return to buy more of. While they’re paying for a bag of dog chow, they might choose to add a new chew toy. And hey, didn’t Bruno need a new dog bed as well?

Even with a relatively low commission rate, those numbers will start to add up. And you might even make more money in the long run than by promoting, say, a lucrative lawyer service worth thousands of dollars with a high commission rate, but an extremely high threshold for people to convert.

Similarly, high commission rates may be less relevant when you can continue making money from each customer in the future with:

  • Recurring subscriptions;
  • Recurring coaching / mentoring fees;
  • Affiliate marketing for other products or services.

For example, if your pet food site attracts many dog owners and you’ve built a large email list from them, this’ll make it much easier to make money from items for dogs even if you only get $5 commission per sale.

Maybe you could even set up a dog food subscription in association with your supplier, which you could market to all the dog owners you’ve previously reached.

Finally, it’s important to point out that certain affiliate niches can pay very big commissions but they tend to have more competition and a higher threshold for conversion. Examples include financial or business services.

This isn’t to say that it’s not worth building an affiliate site for this type of niche, but you’ll have to think about a unique approach and find a great product with a worthwhile commission. Often however, especially when you’re just starting out as an affiliate marketer, it’s better to look for something with a lower commission that is easier to rank and attract traffic from search engines.

Whatever you choose for your niche, the best approach of conquering it is by using a service like wecantrack that can provide tracking, attribution and reporting within the right affiliate attribution dashboard to always track your earnings and performance.

Track your results and make changes as needed to improve your results, Because successful affiliate marketing is a long-term strategy. You’ll need to be patient. Test multiple strategies and approaches to see what works best for your site, offers, niche, and audience.

Finding the best niche for affiliate marketing in 2023, in other words, requires you put in the time and do your research.


Free website research tools to help you find the best affiliate marketing niches

Here are some tools to help you in your quest for finding the best niches for affiliate marketing and coming up with ideas for content.


1. Domain Hunter Gatherer

A tool like Domain Hunter Gatherer can help you to find promising domain names that are up for grabs. There are tons of domain names that were once registered but are now expired. Some are pretty good to start a nice affiliate website on: they might even have some leftover domain authority to get you started. You could also simply use it as a great inspiration to find the next topic you are going to build a niche site on.


2. Google Autocomplete

This is a great way to find the most specific and best niches without even opening up any tools or software at all. Just start typing with a main, broad keyword like “shoes”, and see what Google suggests to complete the search. This will give you some great ideas about more specific additions to that broader niche idea.

3. Google Trends

Google Trends is very much like the Autocomplete feature except that it offers more flexibility in terms of digging deep into potential keywords that could be profitable years down the line. If you’re wondering whether a specific idea you’re playing with has great searches over time, Google Trends is the place to go.


4. Wikipedia Pageviews by Country

Wikipedia isn’t nearly as popular for research purposes as it once was but there are still some decent insights to be found when you start looking at pageview data broken out by country over time. These statistics might bring you some interesting insights about what topics are popular amongst a certain audience you might be targeting.


5. Google Ads Keyword Planner

Many affiliate marketers use the Google Ads Keyword Research and Planner tool to discover new keywords and get insights on search volumes for each term. You have the option to get results for specific countries and languages or to search on a global basis. Google provides this tool for ad campaign planning and research but it can also be used purely for SEO research and to find the right niche for you.


6. Moz’s free SEO tools – Keyword Explorer

This is another free keyword research tool that can be used to find your niche and gain valuable insights like the keyword difficulty, search volume, and expected organic click-through rate scores. This information is meant to help predict your ability to rank and drive traffic.

Moz was founded in 2004 by Rand Fishkin and Gillian Muessig under the name SEOmoz and started as a blog where SEO experts shared their research and ideas.

In 2007, the company changed direction from consulting to software and raised a first round of funding to develop new tools. By 2009, they had 5,000 subscribers.

The company was rebranded from SEOmoz to Moz in 2013 and acquired STAT Search Analytics in 2018 to benefit from its daily rankings and deep SERP analytics.

In 2021, iContact (a subsidiary of Ziff Davis – NASDAQ: ZD) acquired Moz for an undisclosed amount and formed the Moz Group.

Frequently asked questions about profitable niches in affiliate marketing

What is a niche site?

A niche site is a website that focuses on a specific topic or industry. This type of website provides a targeted audience with specialized content and services. For example, if someone is interested in gardening, a niche site may provide articles, videos, forums, and other resources related to gardening. The content on the site should be focused and highly relevant to the target audience. Niche sites are often used to drive traffic to a larger website, or to promote products or services related to the specific topic. Additionally, niche sites can also be used to generate leads and build a strong customer base.

What are evergreen affiliate niches?

Evergreen affiliate niches are topics that are timeless and relevant regardless of the season or current trends. Examples of evergreen niches include health and fitness, personal finance, travel, home and garden, and pet care. These topics remain popular year-round and have consistent audiences, making them excellent choices for affiliate marketing.

When selecting an evergreen niche, it’s important to choose a topic that you are passionate about and knowledgeable in. Additionally, you need to do your research to determine how competitive the market is and how much potential there is for profit. It’s also important to keep up with the latest trends in your niche and adjust your content accordingly.

How do you choose a niche for affiliate marketing?

You choose an affiliate marketing niche based on a couple of factors. First, you need to be knowledgeable and passionate enough about the niche to be able to keep creating valuable content. Also keep in mind that there should be enough people interested in the niche for you to be able to make a profit.

What is the most profitable affiliate marketing niche?

The most profitable affiliate marketing niches are those with products or services that are relatively expensive and that lots of people need. Think for example of financial products (mortgages, insurance, or credit cards), or subscription services like SAAS-programs that offer recurring revenue.

Which niche is best for beginners?

The best niche for beginners would be one with relatively low competition because it would be very difficult to build an audience in a competitive niche without experience. Aim for a topic you are passionate about so you’ll be able to keep your enthusiasm while you’re learning the tricks of the trade.

Final thoughts on finding the best niches for affiliate marketing in 2023

So, what is the best niche for affiliate marketing? The answer is that there isn’t a single best niche. However, if you want to be successful in affiliate marketing, it’s important to find a niche that you are passionate about and can create helpful content for your visitors. Also, don’t forget to track your progress using a tool like wecantrack so you can see how well you’re doing and continue to improve over time. Good luck!

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