wordpress affiliate programs

8+ Best WordPress Affiliate Programs in 2023

Are you wondering which WordPress affiliate programs are worth your while to promote? Looking to expand your passive income by adding some lucrative subscription-based WordPress plug-ins and software to your affiliate marketing mix?

We’ve got you covered.

At wecantrack, our biggest mission is to make your affiliate life easier. That’s why we built our affiliate attribution dashboard, helping you to track all of your conversions and traffic data in one place. It’s also why we are committed to helping you find the best possible affiliate networks and programs out there.

In this article, you’ll find a wide array of WordPress related stuff to promote, ranging from themes to plugins. Do you have a WordPress related affiliate program that you feel should be included in this list? We’d love to hear from you.



Here’s what you can expect from this article:

What are affiliate marketing programs for WordPress?

Affiliate marketing programs for WordPress allow you to promote themes, plug-ins and other WordPress features on your own website and social media channels. Should someone purchase anything via one of your promotions, you receive a share of the revenue as your commission.

Many of these programs are subscription-based. Therefore, some affiliate programs offer a monthly recurring commission for every new customer that you refer. To make things even better: the market for WordPress related programs is huge.

Did you know that a whopping 37% percent of all websites are using WordPress? This makes them over ten times more popular than the second most used CMS system, Joomla.

Every six months, WordPress registers over a million new domain names. Those are all new website owners, looking for ways to increase their traffic, sales, and the overall performance of their online presence. 

At the moment, there are over 54 thousand different plug-ins available. Combined, these plug-ins have been downloaded more than 1.5 billion times.

Like we said: the WordPress market is huge. So what are some of the best affiliate programs for WordPress that can help you to claim a small piece of that market? Let’s dive in, shall we?


The best WordPress affiliate programs out there

Since the WordPress market is so extensive, it shouldn’t come as a surprise that there are countless of different affiliate programs to promote. What’s more, there are quite a few different approaches you could take.

For example, you could help your audience to find the right WordPress theme amongst all the possibilities to choose from. Or you could focus on the plugins that can be added to any WordPress website to boost its performance, or make the life of a WordPress website owner easier in any way.

To help you find your way in WordPress affiliate land, we’ve divided our list of top WordPress affiliate programs into different categories.


WordPress theme affiliate programs

Themes form the basis for any WordPress website. They determine the appearance of the website, but also main features such as speed, usability, SEO performance, and the overall flexibility that you’ll have in building the website.

In other words, choosing the right theme is one of the most important decisions in building a WordPress website. Since there are so many different themes to choose from, that choice might be a difficult one to make.

That’s exactly why so many people are looking for input and inspiration on which theme to use. And it’s why there are some very interesting WordPress theme affiliate programs to promote.


Elegant Themes

1. Elegant Themes

This is not only one of the best and biggest theme developers out there, they also offer a very nice commission of 50% on all referral orders, both new and renewals of existing subscriptions. 

Elegant Themes is one of the biggest providers of WordPress themes out there, so your audience is sure to find something that suits their taste. What’s more: with a dedicated team of developers, themes made by this company are always up to the latest standards and perform exceptionally well.

Nick Roach founder of Elegant Themes
Nick Roach

Elegant Themes was founded in 2008 by Nick Roach. Since then, the company has grown to 100+ team members in 20 countries with over 881K customers. However, it was not always plain sailing – the company had a bumpy ride until 2013.

Elegant Themes became known for offering quantity, not quality. The quality of their WordPress themes was not spectacular. In addition, they struggled to keep up with updates and security fixes.


Under the leadership of Nick, they began developing a superior WordPress theme. And in late 2013, Elegant Themes launched Divi – a state-of-the-art theme and visual drag-and-drop page builder.

“We want to flip the script and make Divi the fastest page builder around”

– Nick Roach

Divi is one of the best WordPress themes and page builders on the market.

Elegant Themes currently has five product offerings:

  1. Divi theme and page builder
  2. Divi page builder (compatible with any theme)
  3. Extra Magazine theme (popular with bloggers)
  4. Bloom email opt-ins plugin
  5. Monarch social sharing plugin 

Commission model: CPA
Average compensation: 50% on all sales
Cookie lifetime: n.k.
Available on: own platform



2. ThemeIsle

ThemeIsle is another major player in the WordPress themes market and of course, they have their own affiliate program. Besides themes, they also develop state of the art WordPress plugins, so there’s plenty to promote.

An even better reason to sign up for ThemeIsle’s WordPress affiliate program, is that they’re offering excellent conditions. First of all there’s the 55% commission on all sales. Second, ThemeIsle works with a very generous cookie lifetime of no less than 365 days.

Ionut Neagu founder of ThemeIsle
Ionut Neagu

ThemeIsle was founded in 2013 by Ionut Neagu after he and three other friends wanted to make WordPress themes more user-friendly.

The company is best known for popular WordPress themes like Neve and Hestia and has delivered themes and plugins for more than 471K users.

According to Similarweb.com, ThemeIsle.com gets about 1.7 million visits monthly.



Commission model: CPA
Average compensation: 55% on all sales
Cookie lifetime: 365 days
Available on: Share A Sale (integration available with wecantrack)


3. MyThemeShop

The MyThemeShop affiliate program gives you the opportunity to promote some very interesting WordPress plugins. WP Real Estate, for example, is perfect for anyone who has a following in the housing market, allowing the user to easily create a real estate listings website.

For the broader public, MyThemeShop offers plugins that help you to put locked content on your website – in order to get visitors to leave their information – or add a review component. And, as the name suggests of course, there is also a wide range of themes to promote here.

MyThemeShop was founded in 2012 by Nimit Kashyap and Suraj Vibhute because they felt that although many products look great, when you peel back the cover, you will see ugly, inefficient code.

They wanted to create WordPress themes and plugins that are easy to use, configure, and compatible with other popular plugins.

MyThemeShop offers 22 themes and plugins and has grown to a company with over 727K customers.

Nimit and Suraj are also the co-founders of Rank Math – one of the most popular WordPress SEO plugins with 1+ million active installations.

Commission model: CPA
Average compensation: 55% on all sales
Cookie lifetime: 60 days
Available on: Own platform


WordPress plugin affiliate programs

Plugins are an essential part of the success of WordPress as a CMS and website builder. They are small programs that are easy to “plug in” to a WordPress website, providing maximal flexibility and scalability.

As we have seen, there are thousands of different plugins out there. WordPress users are always looking for the best ones to optimize their own website, which of course opens up great opportunities to promote interesting options.

But where to start? For your convenience, we’ve selected some of the best WordPress plugin affiliate programs out there.


WP Beaver Builder

4. Beaver Builder

The Beaver Builder plugin is a must have for anyone who’s looking for more flexibility and diversity than most WordPress themes have to offer. It lets you build beautiful custom layouts, without having to learn CSS.

Beaver Builder is one of the most popular WordPress plugins for a reason. It comes with loads of fancy templates, dozens of powerful modules to use as you please, and allows front-end editing which means that you can edit your website in real-time

Beaver Builder was created in 2014 by Billy Young, Justin Busa, and Robby McCullough of Fastline Media.

The three friends ran a successful web design agency. But in late 2013, a client wanted a website created with a page builder tool so they could edit it themselves.

Billy, Justin, and Robby could not find software that fulfilled their client’s requirements and decided to create their own – FastLine Page Builder.

However, a consultant recommended they choose a more memorable name. They had a tough time finding a good domain name, and after thinking about stuff built by animals, they decided on Beaver Builder – and it alliterates well!

Today, over 1+ million sites trust Beaver Builder.

Commission model: lifetime revenue share
Average compensation: 25% on sales and renewals
Cookie lifetime: 60 days
Available on: own platform



5. WPForms

A website that can’t convert its visitors to paying customers isn’t worth its salt. This is why a WordPress plugin such as WPForms is indispensable.

WPForms allows their users to build easy, high converting forms to add to pages and posts, with the sole purpose of getting visitors to submit their email, question, or any other much needed information.

WPForms was released in 2016 by Syed Balkhi and Jared Atchison as a solution to bloated, buggy, slow, and hard to use WordPress contact form plugins. They decided to build a plugn that’s powerful and user friendly.

Today, over 5 million websites are using WPForms, and it comes with 500+ pre-build templates making it the #1 drag & drop WordPress contact form plugin.

WPForms is brought to you by the same team at Awesome Motive that has created or acquired some of the most popular WordPress plugins. Their brands include MonsterInsights, All In One SEO, OptinMonster, Easy Digital Downloads, AffiliateWP, Thrive Themes, and many more.

Over 25 million sites use Awesome Motive software!

Commission model: CPA
Average compensation: 20% on all sales
Cookie lifetime: 45 days
Available on: Share A Sale (integration available with wecantrack)


6. MemberPress

Building and maintaining an audience online is more important than ever. It’s tricky to rely solely on channels you can’t control, like Google or Facebook. This is why online membership models are becoming very popular. It’s a way to give something extra to your most loyal fans, or secure a steady income from the quality content you’re putting out.

MemberPress is an easy way to add a membership feature to your WordPress website. It lets the user restrict access to certain premium content, so that only (paying) members can get to that content.

Blair Williams founder of MemberPress
Blair Williams

MemberPress was designed from the ground up in 2013 by Blair Williams to help people build profitable membership site businesses.

Tens of thousands of entrepreneurs have used it to build membership sites, selling over $1 billion in memberships.

Blair formed Caseproof LLC in 2004, focusing on WordPress and Ruby development. His company has since built several software products, including Pretty Links, Easy Affiliate, and ThirstyAffiliates. However, its flagship platform remains MemberPress.


Commission model: lifetime revenue share
Average compensation: up to 30%
Cookie lifetime: 60 days
Available on: Easy Affiliate


WordPress SEO software affiliate programs

Last but not least, we’ll take a look at some tools that help WordPress website owners to upp their SEO game. 

SEO – search engine optimization – is an important aspect of any website, since it’s a way to attract a continuous flow of visitors to your platform for free. This is why many people are interested in ways to boost their SEO and are willing to pay for the tools that fix their biggest challenges.

Below are some interesting WordPress SEO affiliate programs you might want to look into. If you’re looking for even more SEO tools to promote that aren’t necessarily tied to WordPress, you should also read our article featuring the best SEO affiliate programs.



7. SEOPress

SEOPress is an excellent all-in-one WordPress SEO plugin. It helps you create optimized XML sitemaps, offers breadcrumbs, manage 301-redirects, implement Google structured data and much, much more. 

These are all aspects of SEO that are very tedious to manage individually, so having a powerhouse that fixes everything in one go is a big plus. As a promoter of this program, there’s a 20% commission to be earned.

Benjamin Denis founder of SEOPress
Benjamin Denis

SEOPress is the brainchild of Benjamin Denis. He first had the idea of building a WordPress SEO plugin in the summer of 2017 and launched SEOPress in October 2018. In June 2019, he left his job to devote himself full-time to the further development of SEOPress.

The plugin had 100,000 active installations by March 2020 and 200,000 by September 2021. In January 2022, it reached $1 million in sales (PRO Insights).



Today SEOPress has over 250,000 active installations and 15,000+ PRO clients and comes with AI technology.

Commission model: CPA
Average compensation: 20% on all sales
Cookie lifetime: n.k.
Available on: own platform


8. MonsterInsights

The MonsterInsights plugin is one of the easiest ways to get Google Analytics on your website, which is an essential part of any SEO strategy. So while MonsterInsights might not be an SEO tool per se, we felt compelled to add them to this list anyway.

It offers users a great way to manage and review data in a transparent and clear dashboard. Thanks to its event tracking feature, you’ll be better able to see what’s actually happening on your website.

MonsterInsights WordPress Plugin

MonsterInsights was previously known as Google Analytics for WordPress by Yoast.

In 2016, Syed Balkhi acquired the plugin from Yoast for an undisclosed amount, wanting to make analytics easy for beginners.

Today, over 3 million websites use MonsterInsights.

Syed Balkhi is the co-founder of WPForms we discussed earlier. And he is the founder of Awesome Motive, whose software, including WPForms and MonsterInsights, is used on 25+ million WordPress sites.

“When someone tells you it can’t be done, it’s more a reflection of their limitations, not yours!”

– Syed Balkhi (Founder & CEO of Awesome Motive)

In 2009, Syed started a free blog called WPBeginner to teach non-technical small business owners how to build and grow their websites. Over the years that followed, Awesome Motive started building software and acquiring software companies to become one of the leading WordPress software companies.

Commission model: CPA
Average compensation: 20% on all sales
Cookie lifetime: n.k.
Available on: Share A Sale  (integration available with wecantrack)

We hope you found at least one interesting WordPress affiliate program to promote. Did we miss a great opportunity, or do you have your own program you wish to see in this list? Please let us know. Thank you for reading!

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