Leadalliance API Integration

LeadAlliance’s sale and lead commissions flow into Google Ads, Microsoft Ads, Claude and Meta Ads with wecantrack, through API and postback connections.
Leadalliance logo

How to integrate Leadalliance affiliate conversions in Ad Networks & Google Analytics

If you wish to integrate Leadalliance affiliate conversion data in Google Analytics, Google Ads, Facebook Ads, Microsoft Ads and other marketing platforms, we will need to track and match your affiliate conversion data with your traffic data. By placing our JavaScript tag or installing our WordPress plugin on your website, our software will automatically place SubIDs with unique click IDs in your Leadalliance affiliate links, which enables us to automatically match your traffic and affiliate conversion data.

The installation is done in four simple steps:

  1. Create a wecantrack account
  2. Connect your Leadalliance account to our system via API
  3. Connect your website to our system
  4. Activate the integration feature

How to connect your Leadalliance account via API

All you need to connect your Leadalliance account with our system is provide our system with your Leadalliance account’s API Key. The key can be generated on your Leadalliance account and in the Tools section. You can fill in your Leadalliance credentials here: https://app.wecant​rack.com/user/data​-source/networks/l​eadalliance/accoun​ts/create

Where can I find my Leadalliance API Key?

How can I promote Leadalliance products on facebook?

With We Can Track you can integrate your Leadalliance affiliate sales into Facebook Ads Manager. That simple but revolutionary method will allow you to optimize your Leadalliance products by running Facebook campaigns in order to achieve the best ROI’s. From our experience, Facebook Ads AI and machine learning is something indispensable if you’re thinking about running ads that are focused on performance and cost per sale results.

You can find out here all about our Facebook Ads integration and how you can easily optimize your Leadalliance Facebook campaigns.

How to integrate Leadalliance affiliate conversion data in Google Analytics?

Do you want to automatically integrate your Leadalliance affiliate sale and lead conversion data in Google Analytics? On our Google Analytics Integration page you can learn everything you need to know about connecting affiliate networks with Google Analytics:

How to import Leadalliance conversions in Google Ads?

Once your Leadalliance affiliate conversions are being imported in Google Analytics you can easily integrate them in Google Ads by linking your Google Analytics and Google Ads accounts and importing the Ecommerce conversion goal within the conversion section of Google Ads.

We also offer a direct Google Ads integration feature where our system will pick up when a user comes from a Google Ad campaign. When the user clicks out on an affiliate link, our system will place a unique click ID in the SubID parameter of the affiliate link. Once the sale or lead conversion is reported, we will trace it back through the Click ID and use the session, click and conversion information to send it to your Google Ads Tag.

 

How to import Leadalliance conversions in Microsoft Ads?

Once you have connected your Leadalliance accounts and websites to our system, we can integrate affiliate conversion data coming from Microsoft Ads campaigns in your Microsoft Ads account. All you need to do is activate our Microsoft Ads integration feature and set up a conversion goal within your Microsoft Ads account.

 

Who is the LeadAlliance integration for

Connecting LeadAlliance to wecantrack makes sense if you fall into any of these buckets:

  • Affiliates running partner programs on lead alliance's platform for brands across telco, retail, and fashion (for example Vodafone, Telefonica, Lidl, and QVC).
  • Media buyers driving paid traffic to lead alliance partner programs who need conversion data back for ROAS optimisation.
  • Paid media buyers running Google Ads, Microsoft Ads, or Meta to LeadAlliance offers and needing advertiser-confirmed sale and lead data flowing back for accurate ROAS.
  • Performance teams running multiple advertiser programs on lead alliance who need per-program attribution unified in one dashboard.
  • Existing wecantrack customers adding LeadAlliance alongside other European networks for unified affiliate reporting.

LeadAlliance affiliate network at a glance

lead alliance is a German partner-marketing platform that runs private affiliate networks and partner programs for 100+ brands such as Vodafone, Telefonica, Lidl, and QVC across telco, retail, and fashion. Connect your LeadAlliance affiliate account to wecantrack and every approved-lead commission lands in Google Ads, Microsoft Ads, and Meta tied to the click that drove it.

  • Network type: German private-network platform (SaaS) for partner marketing, used by brands in telco, retail, and fashion
  • Integration method: API (API Key)
  • Tracked event: Sale or lead (per advertiser program), confirmed by the advertiser
  • Commission models: Per-sale, per-lead, or per-click, set by each advertiser’s partner program
  • Publisher payouts: Monthly, by the 15th after the accounting month, €25 minimum (EUR)
  • Program contact: LeadAlliance affiliate dashboard

Advertisers within LeadAlliance we track for our customers:

LeadAlliance doesn't publish a public advertiser directory. Connect your LeadAlliance account to wecantrack to import every active offer, SubID, and commission you have access to into your unified dashboard.

Frequently Asked Questions

The LeadAlliance connector in wecantrack runs through the API: generate your API Key in your LeadAlliance account, paste it into wecantrack, and conversions flow on every qualifying event.
All events that LeadAlliance reports to wecantrack are registered as transactions in wecantrack: a sale or a lead, as defined and confirmed by each advertiser’s partner program, with the commission, transaction ID, and SubID.
Yes. wecantrack pushes attributed LeadAlliance conversions into Google Ads, Microsoft Ads, and Meta Ads as website conversions through server-side connections (via API or Postbacks), matched to the click. Optimise paid campaigns on real commission revenue.
No. Setup is copy-paste between wecantrack and your LeadAlliance account. Most affiliates connect LeadAlliance within a couple of minutes.
LeadAlliance can be connected within a couple of minutes: generate your API Key in LeadAlliance, paste it into wecantrack, and conversions start flowing on the next LeadAlliance event.