Leadspedia Postback Integration

Leadspedia’s lead-distribution-platform conversions flow into Google Ads, Microsoft Ads, and Meta via wecantrack, attributed per SubID and buyer.

All your Leadspedia conversions in:

How to integrate Leadspedia affiliate conversions in Google Analytics

You can now easily integrate Leadspedia conversions in Google Analytics and other marketing tools, to achieve that we will need to attribute your affiliate sale conversion data to your traffic data. Once you have placed our JavaScript tag or installed our WordPress plugin on your website, our software will automatically place relevant SubIDs in your Leadspedia affiliate links, which enables us to automatically match your traffic and affiliate conversion data.

The installation is done in four simple steps:

  1. Create a wecantrack account
  2. Connect your Leadspedia account to our system via API
  3. Connect your website to our system
  4. Activate the integration feature

How to connect your Leadspedia account via Postback URL

Within our system you can connect your Leadspedia account via a Postback URL. You will need to generate that Postback URL on our platform and then place it in your Leadspedia affiliate network account. You can generate your Leadspedia Postback URL here: https://app.wecantrack.com/user/data-source/networks/leadspedia/accounts/create

How can I create a Postback URL for Leadspedia?

  • Log into your wecantrack account and go to Data Sources > Affiliate Networks > Leadspedia.
  • Click + Add New Account and select Postback.
  • Give the account a name (this appears in your reports).
  • Click Generate Postback URL and copy it.
  • Log into your Leadspedia dashboard, paste the URL into the Postback URL field, and save.

How can I adjust the SubID parameter used for my Leadspedia affiliate links?

Leadspedia passes SubIDs via a configurable macro on affiliate links. wecantrack automatically injects its tracking SubID into the default parameter (commonly subid). Edit the SubID selector inside your Leadspedia data source settings if your account uses a different macro name.

Who this Leadspedia integration is for

Connecting Leadspedia to wecantrack makes sense if you fall into any of these buckets:

  • Lead-gen networks and affiliates running Leadspedia-powered ping-trees across consumer finance, insurance, and home services who need per-lead commission data back in Google Analytics.
  • Performance media buyers driving traffic to Leadspedia-tracked lead-gen landing pages who need clean SubID and buyer attribution for ROAS optimisation.
  • Affiliate teams running Leadspedia alongside other lead-distribution platforms (LeadAlliance, EPCVIP, Express Revenue) who need unified per-vertical reporting.
  • Lead-buying operators using Leadspedia's automated distribution who need session-level revenue data alongside their primary dashboards.
  • Existing wecantrack customers adding Leadspedia as a lead-gen data source in their unified dashboard.

Leadspedia lead distribution platform at a glance

Leadspedia logo

Leadspedia is a US-based lead-distribution and call-tracking platform used by networks, advertisers, and lead-gen operators to manage real-time lead flow across consumer finance, insurance, home services, and education verticals. Connect your Leadspedia account to wecantrack and every lead-buyer match lands in Google Ads, Microsoft Ads, and Meta tied to the click that produced it.

  • Platform type: US lead distribution and call-tracking platform
  • Integration method: Postback URL
  • Tracked event: Approved lead, buyer-match event, qualified call
  • Commission models: CPA, CPL
  • Reporting granularity: Per-vertical, per-affiliate, per-SubID, per-buyer
  • Cookie window: Defined per offer
  • Payouts: Configured by the network/operator
  • Program contact: Leadspedia dashboard (per operator)

Frequently asked questions

Does Leadspedia support API or only Postback URL?

On Leadspedia, the integration with wecantrack runs through Postback URL. Generate the credentials in wecantrack (or Leadspedia), paste them in the other system, and conversions flow on every qualifying event.

What event does the Leadspedia integration track?

Whatever the Leadspedia offer is configured to fire on: a completed sale, a qualified lead, or a custom event. Sale amount, commission, transaction ID, and SubID flow through to wecantrack.

Will my Leadspedia conversions show up in Google Ads, Microsoft Ads, and Meta?

Yes. wecantrack pushes attributed Leadspedia conversions into Google Ads, Microsoft Ads, and Meta as offline conversions or server-side events, matched to the click. Optimise paid campaigns on real commission revenue.

Do I need a developer to set up the Leadspedia integration?

No. Setup is copy-paste between wecantrack and your Leadspedia dashboard. Most affiliates connect Leadspedia in under fifteen minutes.

Can I track SubIDs through Leadspedia?

Yes. wecantrack preserves Leadspedia's SubID parameters and passes them through to Google Analytics, Google Ads, Microsoft Ads, and Meta.

How long does Leadspedia setup take?

Ten to fifteen minutes end to end: configure credentials between wecantrack and Leadspedia, and conversions start flowing on the next Leadspedia event.

Advertisers within Leadspedia we track for our customers:

Leadspedia doesn't publish a public advertiser directory. Leadspedia is used by many US lead-gen networks. The offers visible inside your dashboard depend on which Leadspedia operator(s) you partner with. Connect your Leadspedia account to wecantrack to import every active offer, SubID, and commission you have access to into your unified dashboard.

How to import Leadspedia conversions in Google Analytics?

Once you fully connected your Leadspedia accounts to wecantrack you have the possibility to let us integrate your conversions in your Google Analytics accounts. To accomplish that only two more steps are needed (JavaScript insertion and Ecommerce activation in Google Analytics accounts) which should not take longer than 10 minutes.

Would you like to get more information on how to automatically import affiliate conversion data in Google Analytics? On our Google Analytics Integration page you can find everything you need to know about connecting affiliate networks with Google Analytics:

How to import Leadspedia conversions in Google Ads?

You can choose from different methods to integrate your Leadspedia conversions into your Google Ads account, campaigns, keywords, adgroups and ads. With wecantrack you have available a Direct Google Ads integration, a Google Ads Integration via Google Analytics and an offline conversion import option. You can find out all about the setup required and the difference between them in our Google Ads integration page.

How to import Leadspedia conversions in Facebook Ads manager?

Integrate all your affiliate sales into Facebook Ads Manager. That will allow you to optimize your Leadspedia Facebook campaigns in order to achieve the best ROIs. By activating our integration, you can easily import your Leadspedia affiliate conversion data in your Facebook Pixel via the Facebook Conversion API. Simply add your Leadspedia account and your website to our system and we will do the rest!

Can wecantrack be used as a Voluum alternative?

We set up a comparison between wecantrack and Voluum to help you decide which tracking solution is better suited for you.