Lottery Partner Postback Integration

Lottery Partner’s lottery affiliate payouts feed into Google Ads, Microsoft Ads, and Meta inside wecantrack, matched per offer and SubID.

All your Lottery Partner conversions in:

How to integrate Lottery Partner affiliate conversions in Google Analytics

You can now easily integrate Lottery Partner conversions in Google Analytics and other marketing tools, to achieve that we will need to attribute your affiliate sale conversion data to your traffic data. Once you have placed our JavaScript tag or installed our WordPress plugin on your website, our software will automatically place relevant SubIDs in your Lottery Partner affiliate links, which enables us to automatically match your traffic and affiliate conversion data.

The installation is done in four simple steps:

  1. Create a wecantrack account
  2. Connect your Lottery Partner account to our system via API
  3. Connect your website to our system
  4. Activate the integration feature

How to connect your Lottery Partner account via Postback URL

Within our system you can connect your Lottery Partner account via a Postback URL. You will need to generate that Postback URL on our platform and then place it in your Lottery Partner affiliate network account. You can generate your Lottery Partner Postback URL here: https://app.wecantrack.com/user/data-source/networks/lottery-partner/accounts/create

How can I create a Postback URL for Lottery Partner?

  • Log into your wecantrack account and go to Data Sources > Affiliate Networks > Lottery Partner.
  • Click + Add New Account and select Postback.
  • Give the account a name (this appears in your reports).
  • Click Generate Postback URL and copy it.
  • Log into your Lottery Partner dashboard, paste the URL into the Postback URL field, and save.

How can I adjust the SubID parameter used for my Lottery Partner affiliate links?

Lottery Partner passes SubIDs via a configurable macro on affiliate links. wecantrack automatically injects its tracking SubID into the default parameter (commonly subid). Edit the SubID selector inside your Lottery Partner data source settings if your account uses a different macro name.

Who this Lottery Partner integration is for

Connecting Lottery Partner to wecantrack makes sense if you fall into any of these buckets:

  • Lottery and sweepstakes affiliates running Lottery Partner offers across international lottery brands who need per-offer commission data back in Google Analytics.
  • Paid media buyers driving Google Ads, Microsoft Ads, or Meta campaigns to Lottery Partner landing pages and needing CPA and ticket-purchase data flowing back for ROAS optimisation.
  • Native and push traffic operators arbitraging lottery offers via Lottery Partner who need clean SubID and prelander attribution.
  • Affiliate teams testing lottery offers across multiple GEOs through Lottery Partner who need country-level revenue data alongside their primary dashboards.
  • Existing wecantrack customers adding Lottery Partner alongside other lottery networks (24Monetize) for unified lottery-vertical reporting.

Lottery Partner affiliate network at a glance

Lottery Partner logo

Lottery Partner is a CPA affiliate network focused on the lottery and sweepstakes vertical, promoting international lottery brands and tickets to global audiences. Connect your Lottery Partner affiliate account to wecantrack and every commission lands in Google Ads, Microsoft Ads, and Meta tied to the click that drove the ticket purchase.

  • Network type: Lottery and sweepstakes CPA affiliate network
  • Integration method: Postback URL
  • Tracked event: Lottery ticket purchase, qualifying registration, or RevShare event
  • Commission models: CPA, CPL, RevShare, Hybrid
  • Reporting granularity: Per-offer, per-affiliate, per-SubID, per-GEO
  • Cookie window: Defined per offer
  • Payouts: Defined per offer, multi-currency
  • Program contact: Lottery Partner affiliate dashboard

Frequently asked questions

Does Lottery Partner support API or only Postback URL?

On Lottery Partner, the integration with wecantrack runs through Postback URL. Generate the credentials in wecantrack (or Lottery Partner), paste them in the other system, and conversions flow on every qualifying event.

What event does the Lottery Partner integration track?

Whatever the Lottery Partner offer is configured to fire on: a completed sale, a qualified lead, or a custom event. Sale amount, commission, transaction ID, and SubID flow through to wecantrack.

Will my Lottery Partner conversions show up in Google Ads, Microsoft Ads, and Meta?

Yes. wecantrack pushes attributed Lottery Partner conversions into Google Ads, Microsoft Ads, and Meta as offline conversions or server-side events, matched to the click. Optimise paid campaigns on real commission revenue.

Do I need a developer to set up the Lottery Partner integration?

No. Setup is copy-paste between wecantrack and your Lottery Partner dashboard. Most affiliates connect Lottery Partner in under fifteen minutes.

Can I track SubIDs through Lottery Partner?

Yes. wecantrack preserves Lottery Partner's SubID parameters and passes them through to Google Analytics, Google Ads, Microsoft Ads, and Meta.

How long does Lottery Partner setup take?

Ten to fifteen minutes end to end: configure credentials between wecantrack and Lottery Partner, and conversions start flowing on the next Lottery Partner event.

Advertisers within Lottery Partner we track for our customers:

Lottery Partner doesn't publish a public advertiser directory. The lottery and sweepstakes offers visible inside your dashboard depend on the GEOs and tier you've been approved for. Connect your Lottery Partner account to wecantrack to import every active offer, SubID, and commission you have access to into your unified dashboard.

How to import Lottery Partner conversions in Google Analytics?

Once you fully connected your Lottery Partner accounts to wecantrack you have the possibility to let us integrate your conversions in your Google Analytics accounts. To accomplish that only two more steps are needed (JavaScript insertion and Ecommerce activation in Google Analytics accounts) which should not take longer than 10 minutes.

Do you want to learn more about our Google Analytics Integration feature? On our Google Analytics Integration page you can learn about the following:

How to import Lottery Partner conversions in Google Ads?

You can choose from different methods to integrate your Lottery Partner conversions into your Google Ads account, campaigns, keywords, adgroups and ads. With wecantrack you have available a Direct Google Ads integration, a Google Ads Integration via Google Analytics and an offline conversion import option. You can find out all about the setup required and the difference between them in our Google Ads integration page.

How to import Lottery Partner conversions in Facebook Ads manager?

Integrate all your affiliate sales into Facebook Ads Manager. That will allow you to optimize your Lottery Partner Facebook campaigns in order to achieve the best ROIs. By activating our integration, you can easily import your Lottery Partner affiliate conversion data in your Facebook Pixel via the Facebook Conversion API. Simply add your Lottery Partner account and your website to our system and we will do the rest!

Can wecantrack be used as a Voluum alternative?

We set up a comparison between wecantrack and Voluum to help you decide which tracking solution is better suited for you.