Maxweb Postback Integration

MaxWeb’s direct-response and DTC commissions flow into Google Ads, Microsoft Ads, ChatGPT and Meta Ads with wecantrack, through API and postback connections.

How to integrate Maxweb affiliate conversions in Google Analytics

If you wish to integrate Maxweb conversions in Google Analytics and other marketing tools, we will need to attribute your affiliate conversion data to your traffic data. Once you placed our JavaScript tag or installed our WordPress plugin on your website, our software automatically places relevant SubIDs in your Maxweb affiliate links, which enables us to automatically match your traffic and affiliate conversion data.

The installation is done in four simple steps:

  1. Create a wecantrack account
  2. Connect your Maxweb account to our system via API
  3. Connect your website to our system
  4. Activate the integration feature

How to connect your Maxweb account via Postback URL

Everything you need to do in order to connect your Maxweb account with our system is generate a Postback URL on our platform which you will then place in your Maxweb affiliate network account. You can generate your Maxweb Postback URL here: https://app.wecant​rack.com/user/data​-source/networks/m​axweb/accounts/cre​ate

How can I create a Postback URL for Maxweb?

How can I adjust the SubID parameter used for my Maxweb affiliate links?

Who is the MaxWeb integration for

Connecting MaxWeb to wecantrack makes sense if you fall into any of these buckets:

  • Direct-response affiliates running MaxWeb's nutra, supplement, and DTC offers who need per-offer commission data back in Google Analytics.
  • Native and paid-social media buyers driving traffic to MaxWeb landing pages who need clean SubID and prelander attribution.
  • YouTube and creator-led operators promoting MaxWeb DTC brands who need session-level commission data unified with their MaxWeb dashboards.
  • Paid media buyers running Google Ads, Microsoft Ads, or Meta to MaxWeb offers needing approved-sale data flowing back for ROAS optimisation.
  • Existing wecantrack customers adding MaxWeb alongside other DTC and CPA networks (GiddyUp, BuyGoods) for unified consumer-brand reporting.

MaxWeb affiliate network at a glance

MaxWeb logo

MaxWeb is a direct-response CPA affiliate network focused on DTC, nutra, supplement, and consumer-brand offers, working with paid media buyers and creator-led publishers globally. Connect your MaxWeb affiliate account to wecantrack and every commission lands in Google Ads, Microsoft Ads, and Meta tied to the click that drove it.

  • Network type: Direct-response DTC CPA affiliate network
  • Integration method: Postback URL
  • Tracked event: Approved sale or qualified lead
  • Commission models: CPA (pay per customer, one-time per unique customer)
  • Reporting granularity: Per-offer, per-affiliate, per-SubID (SUBID through SUBID5)
  • Cookie window: 90 days (network-wide, last-touch)
  • Publisher payouts: Weekly (every Wednesday by default; up to 3x per week for high-volume affiliates), $100 minimum, USD
  • Program contact: MaxWeb affiliate dashboard at maxweb.com

Advertisers within MaxWeb we track for our customers:

MaxWeb doesn't publish a public advertiser directory. The offers visible inside your dashboard depend on the verticals and GEOs you've been approved for. Connect your MaxWeb account to wecantrack to import every active offer, SubID, and commission you have access to into your unified dashboard.

How to import Maxweb conversions in Google Analytics?

Once you fully connected your Maxweb accounts to wecantrack you have the possibility to let us integrate your conversions in your Google Analytics accounts. To accomplish that only two more steps are needed (JavaScript insertion and Ecommerce activation in Google Analytics accounts) which should not take longer than 10 minutes.

Do you want to learn more about our Google Analytics Integration feature? On our Google Analytics Integration page you can learn about the following:

How to import Maxweb conversions in Google Ads?

You can choose from different methods to integrate your Maxweb conversions into your Google Ads account, campaigns, keywords, adgroups and ads. With wecantrack you have available a Direct Google Ads integration, a Google Ads Integration via Google Analytics and an offline conversion import option. You can find out all about the setup required and the difference between them in our Google Ads integration page.

How to import Maxweb conversions in Facebook Ads manager?

Integrate all your affiliate sales into Facebook Ads Manager. That will allow you to optimize your Maxweb Facebook campaigns in order to achieve the best ROIs. By activating our integration, you can easily import your Maxweb affiliate conversion data in your Facebook Pixel via the Facebook Conversion API. Simply add your Maxweb account and your website to our system and we will do the rest!

Frequently Asked Questions

The MaxWeb connector in wecantrack runs through a Postback URL. Generate the postback URL in wecantrack, paste it into your MaxWeb dashboard, and conversions flow on every qualifying event.
All events that MaxWeb reports to wecantrack via the Postback connection are registered as transactions in wecantrack: a CPA conversion (a new customer, paid once per unique customer), with the payout, transaction ID, and SubID.
Yes. wecantrack pushes attributed MaxWeb conversions into Google Ads, Microsoft Ads, and Meta Ads as website conversions through server-side connections (via API or Postbacks), matched to the click. Optimise paid campaigns on real commission revenue.
No. The postback URL is copy-paste: generate it in wecantrack, save it in your MaxWeb dashboard. Most affiliates connect MaxWeb within a couple of minutes.
Yes. wecantrack captures MaxWeb’s SubID parameters and makes them available within the dashboard and reports.
MaxWeb can be connected within a couple of minutes: generate the postback URL in wecantrack, paste it into MaxWeb, and conversions start flowing on the next MaxWeb event.