Myaffiliates Postback Integration

MyAffiliates’s iGaming and sports-betting CPA and RevShare payouts feed into Google Ads, Microsoft Ads, and Meta Ads with wecantrack, through API and postback connections.

All your Myaffiliates conversions in:

How to integrate Myaffiliates affiliate conversions in Google Analytics

You can now easily integrate Myaffiliates conversions in Google Analytics and other marketing tools, to achieve that we will need to attribute your affiliate sale conversion data to your traffic data. Once you have placed our JavaScript tag or installed our WordPress plugin on your website, our software will automatically place relevant SubIDs in your Myaffiliates affiliate links, which enables us to automatically match your traffic and affiliate conversion data.

The installation is done in four simple steps:

  1. Create a wecantrack account
  2. Connect your Myaffiliates account to our system via API
  3. Connect your website to our system
  4. Activate the integration feature

How to connect your Myaffiliates account via Postback URL

Within our system you can connect your Myaffiliates account via a Postback URL. You will need to generate that Postback URL on our platform and then place it in your Myaffiliates affiliate network account. You can generate your Myaffiliates Postback URL here: https://app.wecant​rack.com/user/data​-source/networks/m​yaffiliates/accoun​ts/create

How can I create a Postback URL for Myaffiliates?

How can I adjust the SubID parameter used for Myaffiliates links?

Who is the MyAffiliates integration for

Connecting MyAffiliates to wecantrack makes sense if you fall into any of these buckets:

  • Sports betting, casino, and poker content sites running MyAffiliates-powered programs who need per-brand CPA and RevShare data back in Google Analytics.
  • Tipster and review operators with high-volume MyAffiliates click activity who need clean SubID and per-brand attribution for paid acquisition.
  • Paid media buyers running Google Ads, Microsoft Ads, or Meta to MyAffiliates-tracked landing pages (within compliance constraints) and needing approved-CPA data flowing back for ROAS optimisation.
  • Multi-brand iGaming affiliate operators managing portfolios across multiple iGaming operators who need clean per-brand attribution.
  • Existing wecantrack customers adding MyAffiliates alongside other iGaming platforms (Income Access, Cellxpert) for unified gambling-vertical reporting.

MyAffiliates affiliate platform at a glance

MyAffiliates logo

MyAffiliates is a white-label affiliate platform used by iGaming operators to run their own affiliate programs. Connect your MyAffiliates publisher account to wecantrack and every commission gets matched to the click, campaign, and keyword that produced the player.

  • Platform type: Affiliate platform for iGaming operators
  • Integration method: Postback URL
  • Program contact: MyAffiliates dashboard

Frequently asked questions

Does MyAffiliates support API or only Postback URL?

The MyAffiliates connector in wecantrack runs through a Postback URL. Generate the postback URL in wecantrack, paste it into your MyAffiliates dashboard, and conversions flow on every qualifying event.

What event does the MyAffiliates integration track?

All events that the MyAffiliates operator reports to wecantrack via the Postback connection are registered as transactions in wecantrack, with the commission, transaction ID, and SubID.

Will my MyAffiliates conversions show up in Google Ads, Microsoft Ads, and Meta?

Yes. wecantrack pushes attributed MyAffiliates conversions into Google Ads, Microsoft Ads, and Meta Ads as website conversions through server-side connections (via API or Postbacks), matched to the click. Optimise paid campaigns on real commission revenue.

Do I need a developer to set up the MyAffiliates integration?

No. The postback URL is copy-paste: generate it in wecantrack, save it in your MyAffiliates dashboard. Most affiliates connect MyAffiliates within a couple of minutes.

How long does MyAffiliates setup take?

MyAffiliates can be connected within a couple of minutes: generate the postback URL in wecantrack, paste it into MyAffiliates, and conversions start flowing on the next MyAffiliates event.

iGaming brands running on MyAffiliates we track for our customers:

MyAffiliates doesn't publish a public advertiser directory. The brands visible inside your dashboard depend on which operator(s) you partner with. Connect your MyAffiliates account to wecantrack to import every active brand, SubID, and commission you have access to into your unified dashboard.

How to import Myaffiliates conversions in Google Analytics?

Once you fully connected your Myaffiliates accounts to wecantrack you have the possibility to let us integrate your conversions in your Google Analytics accounts. To accomplish that only two more steps are needed (JavaScript insertion and Ecommerce activation in Google Analytics accounts) which should not take longer than 10 minutes.

Would you like to get more information on how to automatically import affiliate conversion data in Google Analytics? On our Google Analytics Integration page you can find everything you need to know about connecting affiliate networks with Google Analytics:

How to import Myaffiliates conversions in Google Ads?

You can choose from different methods to integrate your Myaffiliates conversions into your Google Ads account, campaigns, keywords, adgroups and ads. With wecantrack you have available a Direct Google Ads integration, a Google Ads Integration via Google Analytics and an offline conversion import option. You can find out all about the setup required and the difference between them in our Google Ads integration page.

How to import Myaffiliates conversions in Facebook Ads manager?

Integrate all your affiliate sales into Facebook Ads Manager. That will allow you to optimize your Myaffiliates Facebook campaigns in order to achieve the best ROIs. By activating our integration, you can easily import your Myaffiliates affiliate conversion data in your Facebook Pixel via the Facebook Conversion API. Simply add your Myaffiliates account and your website to our system and we will do the rest!

Can wecantrack be used as a Voluum alternative?

We set up a comparison between wecantrack and Voluum to help you decide which tracking solution is better suited for you.