Offerit Postback Integration

Offerit’s adult and dating tracking-platform conversions flow into Google Ads, Microsoft Ads, and Meta inside wecantrack, attributed per offer and SubID.

All your Offerit conversions in:

How to integrate Offerit affiliate conversions in Google Analytics

You can now easily integrate Offerit conversions in Google Analytics and other marketing tools, to achieve that we will need to attribute your affiliate sale conversion data to your traffic data. Once you have placed our JavaScript tag or installed our WordPress plugin on your website, our software will automatically place relevant SubIDs in your Offerit affiliate links, which enables us to automatically match your traffic and affiliate conversion data.

The installation is done in four simple steps:

  1. Create a wecantrack account
  2. Connect your Offerit account to our system via API
  3. Connect your website to our system
  4. Activate the integration feature

How to connect your Offerit account via Postback URL

Within our system you can connect your Offerit account via a Postback URL. You will need to generate that Postback URL on our platform and then place it in your Offerit affiliate network account. You can generate your Offerit Postback URL here: https://app.wecantrack.com/user/data-source/networks/offerit/accounts/create

How can I create a Postback URL for Offerit?

  • Log into your wecantrack account and go to Data Sources > Affiliate Networks > Offerit.
  • Click + Add New Account and select Postback.
  • Give the account a name (this appears in your reports).
  • Click Generate Postback URL and copy it.
  • Log into your Offerit dashboard, paste the URL into the Postback URL field, and save.

Who this Offerit integration is for

Connecting Offerit to wecantrack makes sense if you fall into any of these buckets:

  • Adult, dating, and cam affiliates running Offerit-tracked offers who need per-offer commission data back in Google Analytics.
  • Performance networks operating their offer wall on Offerit who need clean attribution from Offerit click data into their paid acquisition platforms.
  • Paid traffic operators arbitraging Offerit dating and adult offers via push, pop, and native traffic who need approved-lead CPA and RevShare data flowing back for ROAS optimisation.
  • Affiliate teams running Offerit alongside other adult-vertical tracking platforms (CrakRevenue, Adromeda) who need unified vertical reporting.
  • Existing wecantrack customers adding Offerit as a data source alongside their other affiliate networks.

Offerit tracking platform at a glance

Offerit logo

Offerit is an affiliate and offer-tracking platform widely used in the adult, dating, and cam verticals to manage advertiser programs and pay affiliates. Connect your Offerit affiliate account to wecantrack and every commission lands in Google Ads, Microsoft Ads, and Meta tied to the click that drove it.

  • Platform type: Adult/dating affiliate tracking software
  • Integration method: Postback URL
  • Tracked event: Approved lead, SOI, DOI, sale, or RevShare event
  • Commission models: CPA, CPL, RevShare
  • Reporting granularity: Per-offer, per-affiliate, per-SubID
  • Cookie window: Defined per program by the Offerit operator
  • Payouts: Defined per program, multi-currency
  • Program contact: Offerit dashboard (per operator)

Frequently asked questions

Does Offerit support API or only Postback URL?

On Offerit, the integration with wecantrack runs through Postback URL. Generate the credentials in wecantrack (or Offerit), paste them in the other system, and conversions flow on every qualifying event.

What event does the Offerit integration track?

Whatever the Offerit offer is configured to fire on: a completed sale, a qualified lead, or a custom event. Sale amount, commission, transaction ID, and SubID flow through to wecantrack.

Will my Offerit conversions show up in Google Ads, Microsoft Ads, and Meta?

Yes. wecantrack pushes attributed Offerit conversions into Google Ads, Microsoft Ads, and Meta as offline conversions or server-side events, matched to the click. Optimise paid campaigns on real commission revenue.

Do I need a developer to set up the Offerit integration?

No. Setup is copy-paste between wecantrack and your Offerit dashboard. Most affiliates connect Offerit in under fifteen minutes.

Can I track SubIDs through Offerit?

Yes. wecantrack preserves Offerit's SubID parameters and passes them through to Google Analytics, Google Ads, Microsoft Ads, and Meta.

How long does Offerit setup take?

Ten to fifteen minutes end to end: configure credentials between wecantrack and Offerit, and conversions start flowing on the next Offerit event.

Networks and brands running on Offerit we track for our customers:

Offerit doesn't publish a public advertiser directory. Offerit is used by multiple adult, dating, and cam networks; the offers visible inside your dashboard depend on which Offerit operator(s) you partner with. Connect your Offerit account to wecantrack to import every active offer, SubID, and commission you have access to into your unified dashboard.

How to import Offerit conversions in Google Analytics?

Once you fully connected your Offerit accounts to wecantrack you have the possibility to let us integrate your conversions in your Google Analytics accounts. To accomplish that only two more steps are needed (JavaScript insertion and Ecommerce activation in Google Analytics accounts) which should not take longer than 10 minutes.

Do you want to learn more about our Google Analytics Integration feature? On our Google Analytics Integration page you can learn about the following:

How to import Offerit conversions in Google Ads?

You can choose from different methods to integrate your Offerit conversions into your Google Ads account, campaigns, keywords, adgroups and ads. With wecantrack you have available a Direct Google Ads integration, a Google Ads Integration via Google Analytics and an offline conversion import option. You can find out all about the setup required and the difference between them in our Google Ads integration page.

How to import Offerit conversions in Facebook Ads manager?

Integrate all your affiliate sales into Facebook Ads Manager. That will allow you to optimize your Offerit Facebook campaigns in order to achieve the best ROIs. By activating our integration, you can easily import your Offerit affiliate conversion data in your Facebook Pixel via the Facebook Conversion API. Simply add your Offerit account and your website to our system and we will do the rest!

Can wecantrack be used as a Voluum alternative?

We set up a comparison between wecantrack and Voluum to help you decide which tracking solution is better suited for you.