Udemy offers its affiliate partners a unique affiliate program in the best Saas niche with commissions up to 15% CPS. The program is available via Rakuten affiliate network.
Learn all about how to join the Udemy affiliate program, what type of conditions they offer, cookie period, markets where they operate and more below.
Affiliate Network | Commision | Cookies | Markets |
|---|---|---|---|
Rakuten
Integration available with wecantrack! |
15% CPS
|
7 days
|
Global
|
Track and integrate your affiliate conversion data in the marketing tools you use, such as Google Analytics, Google Ads, Meta Ads and more to fully optimise your content and campaigns.
According to our survey of affiliate links from the most reputable e-learning websites, Udemy is without a doubt one of the most well-known education affiliate programs.
Each of its more than 155,000 courses is run by a different educator. Before promoting courses, make sure to check their quality because anyone can develop and post a course on Udemy.
Its cookie window is 75% shorter at 7 days than the industry average of 30 days. In actuality, this implies that visitors to your link must be prepared to make a purchase. Fortunately, Udemy has a Marketplace Insights tool you can use to determine the most well-liked courses and conduct specialty research.
Although Udemy does offer assets like banners and pictures, they generally do not convert as well as deep links because they resemble advertisements. Deep links are clickable links that take website visitors to specific locations. In this instance, a particular course.
| Pros | Cons |
|---|---|
| 200,000+ courses across every topic imaginable | 7-day cookie (75% shorter than industry standard) |
| Frequent sales ($9.99-$14.99) drive impulse purchases | 15% commission on already-discounted prices = low per-sale payout |
| Rakuten network (reliable tracking) | Course quality varies (anyone can publish) |
| Deep links to specific courses convert better than banners | No recurring commissions |
| Marketplace Insights tool for finding popular courses |
Udemy runs through Rakuten, which wecantrack integrates with via API. Your Udemy conversions appear in your unified dashboard with full attribution to traffic sources, landing pages, and campaigns.
Udemy’s 200,000+ course catalog means you can promote courses in virtually any niche, from programming to photography to personal development. The 7-day cookie is short, but Udemy’s aggressive sale pricing ($9.99-$14.99) creates urgency that drives fast conversions. The key strategy is using deep links to specific, highly-rated courses rather than generic Udemy banners. Use the Marketplace Insights tool to identify popular courses before promoting. Best for education content, tutorial blogs, career development sites, and any niche where specific skill-building courses align with your audience.
Udemy pays 15% commission per course sale through Rakuten. During frequent sales (courses often drop to $9.99-$14.99), the per-sale payout is modest, but volume makes up for it given the breadth of topics.
Udemy’s 7-day cookie is 75% shorter than the 30-day industry standard. The rationale is that Udemy’s low price points and frequent sales drive fast purchase decisions. Visitors who click your link are likely to buy quickly or not at all.
Deep links to specific courses convert significantly better than generic Udemy banners. Banners look like ads and get ignored. A deep link to a specific, highly-rated course within relevant content feels like a genuine recommendation.
Udemy runs through Rakuten. wecantrack integrates with Rakuten via API for automatic conversion tracking.
Use Udemy’s Marketplace Insights tool to identify popular courses by topic. Focus on courses with high ratings (4.5+), many reviews, and recent updates. Anyone can publish on Udemy, so vetting course quality before promoting is important.
Grow your affiliate income with affiliate conversion tracking in tools like Google Analytics, Google Ads, Microsoft Ads, Facebook Ads and more.
