Salus Group Postback Integration

Salus Group’s Nordic consumer-loan CPA payouts feed into Google Ads, Microsoft Ads, and Meta Ads with wecantrack, through API and postback connections.

All your Salus Group conversions in:

How to integrate Salus affiliate conversions in Google Analytics

With wecantrack it is now easy to integrate Salus conversions in Google Analytics and other marketing tools, we will need to attribute your affiliate conversion data to your traffic data. Once you placed our JavaScript tag or installed our WordPress plugin on your website, our software automatically places relevant SubIDs in your Salus affiliate links, which enables us to automatically match your traffic and affiliate conversion data.

The installation is done in four simple steps:

  1. Create a wecantrack account
  2. Connect your Salus account to our system via API
  3. Connect your website to our system
  4. Activate the integration feature

How to connect your Salus account via Postback URL

All you need to connect your Salus account with our system is to generate a Postback URL on our platform which you will then place in your Salus affiliate network account. You can generate your Salus Postback URL here: https://app.wecant​rack.com/user/data​-source/networks/s​alus/accounts/crea​te

How can I create a Postback URL for Salus?

How can I adjust the SubID parameter used for my Salus affiliate links?

Who is the Salus Group integration for

Connecting Salus Group to wecantrack makes sense if you fall into any of these buckets:

  • Performance affiliates running Salus Group offers who need per-offer commission data back in Google Analytics.
  • Paid media buyers driving traffic to Salus Group landing pages who need clean SubID attribution for ROAS optimisation.
  • Affiliate operators running Salus Group alongside other CPA networks who need unified cross-network reporting.
  • Performance teams testing Salus Group offers across multiple GEOs who need session-level revenue data unified across their data sources.
  • Existing wecantrack customers adding Salus Group as a data source in their unified dashboard.

Salus Group affiliate network at a glance

Salus Group logo

Salus Group is a Nordic consumer-loan CPA affiliate network, running loan-broker offers across Finland, Norway, and Denmark. Connect your Salus Group affiliate account to wecantrack and every commission lands in Google Ads, Microsoft Ads, and Meta tied to the click that drove it.

  • Network type: Nordic consumer-loan CPA network
  • Integration method: Postback URL
  • Tracked event: Validated loan application (lead)
  • Commission models: CPA (per validated loan application)
  • Reporting granularity: Per-offer, per-SubID
  • Program contact: Salus Group media-partner team

Frequently asked questions

Does Salus support API or only Postback URL?

On Salus, the integration with wecantrack runs through Postback URL. Generate the credentials in wecantrack (or Salus), paste them in the other system, and conversions flow on every qualifying event.

What event does the Salus integration track?

Salus fires on a validated loan application (a qualified lead). The commission, transaction ID, and SubID are registered as transactions in wecantrack.

Will my Salus conversions show up in Google Ads, Microsoft Ads, and Meta?

Yes. wecantrack pushes attributed Salus conversions into Google Ads, Microsoft Ads, and Meta as offline conversions or server-side events, matched to the click. Optimise paid campaigns on real commission revenue.

Do I need a developer to set up the Salus integration?

No. Setup is copy-paste between wecantrack and your Salus dashboard. Most affiliates connect Salus within a couple of minutes.

Can I track SubIDs through Salus?

Yes. wecantrack preserves Salus's SubID parameters, which are available within the wecantrack dashboard and reports.

How long does Salus setup take?

Within a couple of minutes end to end: configure credentials between wecantrack and Salus, and conversions start flowing on the next Salus event.

Advertisers within Salus Group we track for our customers:

Salus Group doesn't publish a public advertiser directory. The offers visible inside your dashboard depend on the verticals and GEOs you've been approved for. Connect your Salus Group account to wecantrack to import every active offer, SubID, and commission you have access to into your unified dashboard.

How to import Salus Group conversions in Google Analytics?

Once you fully connected your Salus Group accounts to wecantrack you have the possibility to let us integrate your conversions in your Google Analytics accounts. To accomplish that only two more steps are needed (JavaScript insertion and Ecommerce activation in Google Analytics accounts) which should not take longer than 10 minutes.

Would you like to get more information on how to automatically import affiliate conversion data in Google Analytics? On our Google Analytics Integration page you can find everything you need to know about connecting affiliate networks with Google Analytics:

How to import Salus Group conversions in Google Ads?

You can choose from different methods to integrate your Salus Group conversions into your Google Ads account, campaigns, keywords, adgroups and ads. With wecantrack you have available a Direct Google Ads integration, a Google Ads Integration via Google Analytics and an offline conversion import option. You can find out all about the setup required and the difference between them in our Google Ads integration page.

How to import Salus Group conversions in Facebook Ads manager?

Integrate all your affiliate sales into Facebook Ads Manager. That will allow you to optimize your Salus Group Facebook campaigns in order to achieve the best ROIs. By activating our integration, you can easily import your Salus Group affiliate conversion data in your Facebook Pixel via the Facebook Conversion API. Simply add your Salus Group account and your website to our system and we will do the rest!

Can wecantrack be used as a Voluum alternative?

We set up a comparison between wecantrack and Voluum to help you decide which tracking solution is better suited for you.