Skimlinks API Integration

In order to integrate Skimlinks conversions in Google Analytics and other marketing tools, it is necessary to attribute the sales data to the traffic data. Our service automatically places SubIDs in your affiliate links, which enables us to automatically match your traffic and affiliate conversion data received via the Skimlinks API integration we have available.

The installation is done in four simple steps:

1. Create a wecantrack account
2. Connect your Skimlinks account to our system via API
3. Connect your website to our system
4. Activate the integration feature

If you want to integrate all your Skimlinks conversions in Google Analytics, Google Ads, Facebook or Data Studio, you will need to connect your Skimlinks accounts to our platform by providing us with a Client ID, Client Secret and Publisher ID for each of your Skimlinks accounts and a Site ID for each of your registered sites. Those credentials need to be filled in within our data sources page which you can find by following this link: https://app.wecant​rack.com/user/data​-source/networks/s​kimlinks/accounts/​create

You can give each of the data connections different names and tags which enables you to easily filter your data on account or sub account level.

Connecting Skimlinks to wecantrack makes sense if you fall into any of these buckets:

• Editorial publishers using Skimlinks's JavaScript snippet to auto-monetise outbound links across 48,500+ merchants who need per-merchant commission data back in Google Analytics.
• Major content sites and magazines running Skimlinks on their entire archive who need clean Website-ID and CustomID attribution.
• Paid media buyers running Google Ads, Microsoft Ads, or Meta to Skimlinks-monetised landing pages who need CPS commission data flowing back for ROAS optimisation.
• Multi-property publisher groups managing Skimlinks across multiple registered websites who need per-property revenue attribution.
• Existing wecantrack customers adding Skimlinks alongside Sovrn/VigLink, Digidip, and Linkbux for unified content-monetisation reporting.

Skimlinks (Connexity / Taboola group) is the largest content monetisation platform, automatically converting editorial outbound links into affiliate-tracked links across 48,500+ merchants globally. Connect your Skimlinks publisher account to wecantrack and every commission lands in Google Ads, Microsoft Ads, and Meta tied to the click that produced it.

• Platform type: Content monetization platform (auto link conversion)
• Integration method: API (Client ID + Client Secret + Publisher ID + Website IDs)
• Tracked event: Sale on a Skimlinks-converted affiliate link
• Commission models: CPS (revenue share)
• Reporting granularity: Per-merchant, per-Website-ID, per-CustomID
• Cookie window: Defined per merchant program
• Publisher payouts: Monthly, multi-currency (GBP, USD, EUR)
• Program contact: Publisher dashboard at hub.skimlinks.com

Your Skimlinks earnings are attributed by wecantrack to the exact article and campaign behind them. Through MCP, ChatGPT, Claude and the other assistants you use can read that data, so you can ask which pages earn most per visit and turn that into editorial decisions.