Skimlinks API Integration

In order to integrate Skimlinks conversions in Google Analytics and other marketing tools, it is necessary to attribute the sales data to the traffic data. Our service automatically places SubIDs in your affiliate links, which enables us to automatically match your traffic and affiliate conversion data received via the Skimlinks API integration we have available.

The installation is done in four simple steps:

1. Create a wecantrack account
2. Connect your Skimlinks account to our system via API
3. Connect your website to our system
4. Activate the integration feature

If you want to integrate all your Skimlinks conversions in Google Analytics, Google Ads, Facebook or Data Studio, you will need to connect your Skimlinks accounts to our platform by providing us with a Client ID, Client Secret and Publisher ID for each of your Skimlinks accounts and a Site ID for each of your registered sites. Those credentials need to be filled in within our data sources page which you can find by following this link: https://app.wecantrack.com/user/data-source/networks/skimlinks/accounts/create

You can give each of the data connections different names and tags which enables you to easily filter your data on account or sub account level.

• Log into your Skimlinks publisher dashboard at hub.skimlinks.com.
• Go to Account > API.
• Generate API credentials and copy the Client ID.
• Paste it into the wecantrack Skimlinks data source.

• Alongside the Client ID, Skimlinks provides a Client Secret.
• Copy the Client Secret and paste it into the wecantrack Skimlinks data source.

• Inside your Skimlinks dashboard, your Publisher ID is shown under Account > Profile.
• Copy the Publisher ID and paste it into the wecantrack Skimlinks data source.

• Inside your Skimlinks dashboard, each registered website has a unique Website ID.
• Copy the Website IDs you want wecantrack to track and paste them as a comma-separated list into the Skimlinks data source.

Connecting Skimlinks to wecantrack makes sense if you fall into any of these buckets:

• Editorial publishers using Skimlinks's JavaScript snippet to auto-monetise outbound links across 50,000+ merchants who need per-merchant commission data back in Google Analytics.
• Major content sites and magazines running Skimlinks on their entire archive who need clean Website-ID and SubID attribution.
• Paid media buyers running Google Ads, Microsoft Ads, or Meta to Skimlinks-monetised landing pages who need CPS commission data flowing back for ROAS optimisation.
• Multi-property publisher groups managing Skimlinks across multiple registered websites who need per-property revenue attribution.
• Existing wecantrack customers adding Skimlinks alongside Sovrn/VigLink, Digidip, and Linkbux for unified content-monetisation reporting.

Skimlinks (Connexity / Taboola group) is the largest content monetisation platform, automatically converting editorial outbound links into affiliate-tracked links across 50,000+ merchants globally. Connect your Skimlinks publisher account to wecantrack and every commission lands in Google Ads, Microsoft Ads, and Meta tied to the click that produced it.

• Platform type: Content monetization platform (auto link conversion)
• Integration method: API (Client ID + Client Secret + Publisher ID + Website IDs)
• Tracked event: Sale on a Skimlinks-converted affiliate link
• Commission models: CPS (revenue share, typically 75 percent to publisher)
• Reporting granularity: Per-merchant, per-Website-ID, per-affiliate, per-SubID
• Cookie window: Defined per merchant program
• Publisher payouts: Monthly, multi-currency (GBP, USD, EUR)
• Program contact: Publisher dashboard at hub.skimlinks.com